- Havas Group Launches 'Control Tower' For Programmatic Trading
Real-Time Daily, Philip Rosenstein - Tuesday, May 23, 2017
Havas Group has announced the release of the Client Trading Solution (CTS ...
- Facebook's Guidelines For Moderators Shed Light On Brand Safety
Around the Net in Real-Time, Tobi Elkin - Monday, May 22, 2017
Cutting to the heart of the brand safety issue, The Guardian g ...
- Study: Nine Video Ad Exposures Maximize Purchase Intent
Real-Time Daily, Philip Rosenstein - Monday, May 22, 2017
Video ads are more effective the more often viewers see them ...
- Ad-Tech Product And Partnership News: Week Of May 15
Real-Time Daily, Philip Rosenstein - Friday, May 19, 2017
AdRoll, Conversion Logic, Tapad and Rubicon Project were among the ad-tech fir ...
- The Next Step For Local TV Advertising Is Automation (Programmatic)
RTBlog, Philip Rosenstein - Friday, May 19, 2017
While the TV industry as a whole has moved to embrace automatio ...
- Sling TV, SpotX Partner To Serve Video Ads Programmatically On OTT Devices
Real-Time Daily, Philip Rosenstein - Wednesday, May 17, 2017
Sling TV, the DISH Network's over-the-top (OTT) television service, announced on Tuesd ...
- Sling TV Teams With SpotX To Deliver Real-Time Biddable Ads
Television News Daily, Wayne Friedman - Wednesday, May 17, 2017
Joining the list of TV platforms looking to meet marketers' demands f ...
- PlaceIQ Launches LandMark Location-Data Offering
Real-Time Daily, Philip Rosenstein - Wednesday, May 17, 2017
LandMark offers access to PlaceIQ's audience, behavior and visitation data, informing marketi ...
- IAB Tech Lab Announces New Tool For Reducing Fraudulent Ad Placements
Real-Time Daily, Philip Rosenstein - Thursday, May 18, 2017
The IAB Tech Lab announced a new offering aimed at eliminating t ...
- Kaltura Partners With Streamlyzer On Real-time Intelligence For TV Platform
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Video technology firm Kaltura said it partnered with analytics provider Streamlyzer ...
- BPA Worldwide Names PulsePoint Exclusive Programmatic Partner
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Programmatic ad platform PulsePoint said BPA Worldwide has selected it to beco ...
- Nexstar Names 2 Digital Ad Industry Vets To Leadership Team
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Nexstar Digital, the wholly owned digital media technology and digital advertising agen ...
- IAB Tech Lab Officially Releases Dynamic Content Ad Standard
Real-Time Daily, Philip Rosenstein - Tuesday, May 16, 2017
The standard defines the content of an ad using metadata to descri ...
- Education Is Needed To Combat Fake News
RTBlog, Tobi Elkin - Tuesday, May 16, 2017
The topic of fake news has taken up much bandwidth in rece ...
- Snap Unveils New Camera Ads
Around the Net in Real-Time, Tobi Elkin - Monday, May 15, 2017
In a bid to stay one or two steps ahead of Faceboo ...
- The Weather Company Partners With LiveRamp On Audience Segments
RTBlog, Philip Rosenstein - Monday, May 15, 2017
The Weather Company rolled out a partnership with LiveRamp, through which markete ...
- Ad-Tech Product And Partnership News: Week Of May 8
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, May 12, 2017
DoubleVerify, Drawbridge, Sharethrough and Cuebiq were among the ad-tech firms making ne ...
- OmniVirt, Jaunt Partner To Extend VR Ad Campaign Reach
Real-Time Daily, Philip Rosenstein - Sunday, May 14, 2017
Virtual reality (VR) and video ad platform OmniVirt and 360 advertising start ...
- Brand Safety Emerges As A Big Theme Of NewFronts
RTBlog, Tobi Elkin - Friday, May 12, 2017
NewFronts have preoccupied many industry stakeholders this week. One key theme that ...
- DataXu Launches Self-Serve TV-Buying Platform
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
DataXu on Wednesday launched a self-serve TV buying platform that it sa ...
- MMA Working Groups To Address Concerns Over 'Walled Gardens,' Data Quality
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
More than 24 brands are participating including Allstate, Bank of America, JPMorg ...
- British Telecommunications Taps Rubicon Project To Manage Digital Ads
Real-Time Daily, Philip Rosenstein - Tuesday, May 9, 2017
Through the relationship, British Telecommunications will use Rubicon's technology to manage programmat ...
- Integral Ad Science Expands Brand Safety Offering Globally
Real-Time Daily, Tobi Elkin - Tuesday, May 9, 2017
Ad-tech firm Integral Ad Science said it has expanded its brand safe ...
- Data Is Now The World's Most Valuable Resource
Around the Net in Real-Time, Tobi Elkin - Monday, May 8, 2017
Data is now the world's most valuable resource according to The Economis ...
- YouTube Brand Safety Issues Caused 5% Of Top Advertisers To Leave
Around the Net in Real-Time, Tobi Elkin - Monday, May 8, 2017
Analytics firm Media Radar estimated that 5% of the leading advertisers suspend ...
- Kargo Names Adelphic's Maggio First VP Of Programmatic Sales
Real-Time Daily, Philip Rosenstein - Monday, May 8, 2017
On Monday mobile brand advertising firm Kargo announced its first vice preside ...
- IBM Watson Launches Storytelling Competition
Real-Time Daily, Tobi Elkin - Monday, May 8, 2017
Aiming to take artificial intelligence (AI) into the realm of popular cultur ...
- Japanese Desktop Users See 80%+ Ad Fraud Rates In Q1 2017
Real-Time Daily, Philip Rosenstein - Tuesday, May 9, 2017
According to data intelligence platform Pixalate, 51% of connected TV and over-the-t ...
- Is This The End Of Advertising As We Know It?
RTBlog, Tobi Elkin - Monday, May 8, 2017
Forrester analysts contend that people have always been angry at advertising, a ...
- Ad-Tech Product And Partnership News: Week Of May 1
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, May 5, 2017
Dashbid, PulsePoint, and Viant were among the ad-tech firms making news t ...