In a bid to stay one or two steps ahead of Facebook, Snap has launched new camera ads, Bloomberg reports. The ads, or promotional "Lenses" superimpose brand logos and other images on a user's photos
and videos. Notably as its user growth slows, "Snap is also selling Lens ads for audiences smaller than its national deals," Bloomberg reports. While a campaign on Snapchat typically costs
anywhere from $300,000 to $700,000, "a national campaign for the more real-world-focused ads could go for 30 percent more," according to the Bloomberg report. say people familiar with
the matter. Snap is also offering advertisers a way to play with augmented reality ads.
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