- New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
In an effort to curtail the competitive advantage Facebook and Google ha ...
- Google AdExchange Takes A Slide In Mobile App Inventory Rankings
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
Pixalate, a data intelligence and fraud prevention platform, released on Wednesday i ...
- Varick Media Partners With Triton Digital On Programmatic Audio Ads
Real-Time Daily, Tobi Elkin - Wednesday, May 3, 2017
Varick Media said it has expanded a partnership with Triton Digital, ...
- High-Flying Criteo Reports $517M Q1 Revenue, 29% Increase YoY
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
Ad tech firm Criteo announced a 29% increase in Q1 2017 reven ...
- ShareThis Partners With Acxiom To Enhance Real-Time Data Sets
Real-Time Daily, Philip Rosenstein - Tuesday, May 2, 2017
Acxiom has partnered ShareThis, a network to help customers better target consume ...
- Nearly Half Of World Will Use Internet At Least Once A Month
RTBlog, Tobi Elkin - Tuesday, May 2, 2017
This year, it's estimated that nearly 47% of the world's population wi ...
- Another Ad-Tech Merger? Outbrain And Taboola
RTBlog, Tobi Elkin - Monday, May 1, 2017
In another sign of the times for ad tech, the content recommendati ...
- Ad-Tech Product And Partnership News: Week Of April 24
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, April 28, 2017
RubiconProject, Acxiom and TremorVideo were among the ad-tech firms making news t ...
- NLogic Announces First Clients Of Lens For Radio Ad Product
Real-Time Daily, Philip Rosenstein - Thursday, April 27, 2017
NLogic, a software, data and consumer insight provider for the broadcast a ...
- Facebook Takes On Fake News
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 26, 2017
Facebook has begun testing a new feature within its Related Articles functi ...
- Stonyfield Wants To Save Penguins
MAD, Larissa Faw - Tuesday, April 25, 2017
The African Penguin and other endangered species will be featured on vario ...
- More Than 90% Of Publishers Saw Native Ad Revenue Increase In Q1
Native Insider, Tobi Elkin - Wednesday, April 26, 2017
While more than 90% of publishers said they saw native ad reven ...
- Study Finds Most Marketers Don't Consider Data Their Responsibility
Real-Time Daily, Philip Rosenstein - Wednesday, April 26, 2017
A study by Blue Venn finds that 64% of marketers in t ...
- Viewers Pay More Attention To Connected TV Ads, Study Finds
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
A new multi-screen viewability study reveals that overall attention to pre-roll a ...
- Seattle Goodwill Uses Twitter To Sell Goods
MAD, Larissa Faw - Monday, April 24, 2017
Shoppers view the items and can immediately find them on the shelv ...
- How IAMS Developed Programmatic Strategy To Market Pet Products
Real-Time Daily, Philip Rosenstein - Monday, April 24, 2017
So many dog breeds, so little information on targeting their owners! Th ...
- Eyeota, Dun & Bradstreet Partner To Serve B2B Audience Segments
Real-Time Daily, Philip Rosenstein - Monday, April 24, 2017
Dun & Bradstreet is offering Eyeota clients 350 of its own audien ...
- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
Real-Time Daily, Tobi Elkin - Monday, April 24, 2017
As more marketers look to reach their audiences across screens and device ...
- Embracing A More Open Approach Is Critical To Fostering Brand Safety
RTBlog, Tobi Elkin - Monday, April 24, 2017
Ad-tech providers and agency partners should embrace a more open approach wi ...
- Why Media Companies Are Pulling Back On The NewFronts
Around the Net in Real-Time, Tobi Elkin - Friday, April 21, 2017
Have the NewFronts, which were created in 2012 as digital advertising's respon ...
- Ad-Tech Product And Partner News: Week Of April 17
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, April 21, 2017
Drawbridge, Taboola, AerServ, and Beachfront Media were among the ad-tech companies launchi ...
- Blocking Poor Web Ad Experiences: What's In It For Google?
RTBlog, Tobi Elkin - Friday, April 21, 2017
Google is considering launching a filter on the mobile and desktop versio ...
- Google Plans Ad-Blocking Feature In Chrome Browser
Around the Net in Real-Time, Tobi Elkin - Thursday, April 20, 2017
Google is looking to release a new ad-blocking feature in the mobi ...
- SITO Mobile Enhances Attribution Solution For Cross-Platform
Real-Time Daily, Philip Rosenstein - Thursday, April 20, 2017
SITO Mobile, the mobile engagement platform, announced the release of a new ...
- Automated Media Buying Isn't Going Anywhere Despite Potential For Fraud
RTBlog, Tobi Elkin - Thursday, April 20, 2017
The projection by eMarketer earlier this week that nearly four of eve ...
- Kargo Appoints Ed Carey To Lead U.S. Sales Team
Real-Time Daily, Philip Rosenstein - Wednesday, April 19, 2017
Kargo, the mobile brand advertiser, has appointed Ed Carey to the positi ...
- WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities
Real-Time Daily, Tobi Elkin - Wednesday, April 19, 2017
WideOrbit said it has expanded its programmatic solution to support programmatic-direct transactio ...
- Oracle Will Acquire Moat, Ups Targeting Options
Real-Time Daily, Tobi Elkin - Wednesday, April 19, 2017
Oracle has signed a deal to acquire Moat, an independent third-party measureme ...
- The Weather Company Partners With LiveRamp To Combine Real-Time Data
Real-Time Daily, Philip Rosenstein - Wednesday, April 19, 2017
IBM-owned The Weather Company on Wednesday announced a partnership with Acxiom's LiveRa ...
- Netflix Will Spend $1B In Acquisition Marketing, With A Good Bit On Programmatic
RTBlog, Tobi Elkin - Wednesday, April 19, 2017
Reporting its Q1 earnings this week, Netflix said it would put ...