- Programmatic Native Advertising Drives In-Store Traffic More Efficiently Than Display
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Consumers exposed to native advertising were 21% more likely, on average, ...
- Pandora Launches Brand Campaign, Makes Premium Available To All
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Pandora kicked off a new brand campaign dubbed "Sounds Like You" a ...
- Forecast: Nearly 80% Of U.S. Display Spending Will Be Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Despite the fact that programmatic media and ad tech, in general, ha ...
- Sling TV Touts Success After Programmatic Integration
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Sling TV said it saw a 51% rise in programmatic ad sal ...
- The Future Of Ad Blocking
Around the Net in Real-Time, Tobi Elkin - Monday, April 17, 2017
Computer science researchers last week released a browser extension that blocks a ...
- Facebook's Instant Articles Fails To Live Up To Its Promise
Around the Net in Real-Time, Tobi Elkin - Monday, April 17, 2017
The Verge reports the failure of Facebook's Instant Articles to live ...
- Ad Tech Product And Partner News: Week Of April 10
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, April 14, 2017
MediaMath, SpotX, NinthDecimal, and Taykey were among the ad-tech companies launching n ...
- Urban Airship Launches Digital Growth Platform, New Partnerships
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
Urban Airship announced a real-time marketing automation platform that syncs communication acro ...
- Marketing-Mix Modeling Doesn't Go Far Enough To Solve The Attribution Riddle
RTBlog, Tobi Elkin - Thursday, April 13, 2017
Google's move last week on marketing-mix modeling represents a small step ...
- Snap To Launch Location-Based Ad Product
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 12, 2017
Snap plans to launch a location-based ad targeting product. The fledgling publ ...
- Nearly 25M Jobs Will Be Lost To Automation By 2027
RTBlog, Tobi Elkin - Wednesday, April 12, 2017
In a recent report, Forrester projected that 24.7 million jobs will ...
- Digital Out-Of-Home Group Bows Programmatic Standards
Real-Time Daily, Philip Rosenstein - Tuesday, April 11, 2017
With the goal of offering more opportunities for media buyers to transa ...
- Pandora Promotes Susan Panico To SVP, Strategic Solutions
Real-Time Daily, Tobi Elkin - Tuesday, April 11, 2017
Susan Panico, now Pandora's SVP of strategic solutions, is responsible for managi ...
- How To Reframe Identity
RTBlog, Tobi Elkin - Monday, April 10, 2017
The notion of identity is at the core of so-called people-based marketin ...
- ShareThis Bows A/B Testing For Publishers On Facebook
The Daily Blog, Erik Sass - Monday, April 10, 2017
The new tool, called Social A/B, offers streamlined testing and optimization techniqu ...
- News Corp. Names Jesse Angelo To Lead Progammatic
Around the Net in Real-Time, Tobi Elkin - Friday, April 7, 2017
News Corp. named Jesse Angelo chief of digital advertising solutions, The Dr ...
- Google Takes A Step Forward With Marketing Mix Model Program
RTBlog, Tobi Elkin - Friday, April 7, 2017
Google has been creating a steady drip of new developments in rece ...
- Adobe Adds Another Brand-Safety Vendor To Its Advertising Cloud
Real-Time Daily, Tobi Elkin - Thursday, April 6, 2017
Responding to the furor over brand safety, Adobe announced a partnership betwe ...
- Serving 360, VR Ads Programmatically
Real-Time Daily, Philip Rosenstein - Monday, April 10, 2017
VR and 360 video advertising platform, OmniVirt, worked with ABC to programmatical ...
- Ad Tech Highlights, Week Of April 3
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Wednesday, April 5, 2017
Ad-tech firms entered partnerships to aid in the ongoing battle against ...
- BPA Taps Leader Of Programmatic Ad Initiatives
Real-Time Daily, Tobi Elkin - Wednesday, April 5, 2017
As BPA Worldwide prepares to launch its B2B Media Exchange, a priva ...
- Cox Enterprises Launches Unified Programmatic Platform
Real-Time Daily, Philip Rosenstein - Wednesday, April 5, 2017
Cox Enterprises announced the launch of COMET (Cox Media Technology), a programmat ...
- Location-Targeting Guidelines Will Bring More Discipline To Mobile Marketing
RTBlog, Tobi Elkin - Wednesday, April 5, 2017
New location-targeting guidelines issued by the Media Rating Council will help locati ...
- Marketers Want More Testing And Less Debating Over Metrics
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 4, 2017
Many marketers want better standards for digital advertising performance and more testi ...
- Dentsu's IProspect Acquires Performance Agency Leapfrog Online
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 4, 2017
Agency holding company Dentsu has acquired digital marketing firm Leapfrog Online. T ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?
RTBlog, Tobi Elkin - Tuesday, April 4, 2017
Google has quietly removed what's referred to as its "last-look" advantage ...
- Google Claims Its YouTube Ad Problem Is Small
Around the Net in Real-Time, Tobi Elkin - Monday, April 3, 2017
Google's YouTube ad problem -- that marketers found some of their a ...
- Real-Time Daily's Personnel News: Week Of March 27
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, March 31, 2017
Real-Time Daily's weekly roundup of hires, promotions, and shifts within ad t ...
- JPMorgan Chase Limits Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
Amid sharp concerns from advertisers about so-called "brand safety" on the We ...
- Google Maps Lets Users Share Real-Time Location
Mobile Insider, Gavin O'Malley - Thursday, March 30, 2017
Despite the obvious privacy issues, Google just threw Maps into the de ...