News Corp. named Jesse Angelo chief of digital advertising solutions, The Drum reports. Angelo adds the new duties to his current role of chief executive officer and publisher of The New York Post, a
News Corp. newspaper. The move comes before News Corp.'s highly anticipated programmatic advertising offering expected later this year. Angelo is tasked with managing the platform’s development
and launch and courting advertisers. The Drum reports that the company's Dow Jones and The Wall Street Journal, MarketWatch; Barron’s, Mansion Global, and The New York Post are expected to
figure prominently in the upcoming programmatic launch. "News Corp is hoping that its rich pool of first-party user database, as well as a guarantee of high quality (and, most importantly, brand safe)
content, will prove lucrative to advertisers, plus pose a serious threat to Facebook and Google’s dual hegemony of the online media market when it comes to advertisers’ spend," The Drum
report said.
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