- Connatix Launches Platform Focused On Brand Safety
Real-Time Daily, Philip Rosenstein - Thursday, March 30, 2017
Connatix, a native advertising platform for premium publishers, launched the platform Connat ...
- USAF Campaign Proves Engagement Metrics, Click-Throughs Rise With 360 Video
Real-Time Daily, Philip Rosenstein - Tuesday, March 28, 2017
AdTheorent and the United States Air Force (USAF) have announced initial resul ...
- Acxiom, Viant Extend Partnership To Improve Audience And Measurement
Real-Time Daily, Tobi Elkin - Tuesday, March 28, 2017
As more marketers look to tap into precise data to target consume ...
- What's The Real-Time Marketing Potential Of Facebook's Location Tracking Feature?
RTBlog, Tobi Elkin - Tuesday, March 28, 2017
Facebook's addition of a new feature to its popular Messenger app wi ...
- 4C Launches TV SaaS Product For Media Buying, Measurement
Real-Time Daily, Philip Rosenstein - Monday, March 27, 2017
Data science and technology company 4C Insights on Monday launched 4C T ...
- Sling TV's Partnership With Adobe On Programmatic Advertising
RTBlog, Tobi Elkin - Monday, March 27, 2017
Sling TV 's diving into programmatic advertising with Adobe. Sling will te ...
- Consumers Have Limits In Accepting New Shopping Technologies
Connected Thinking, Chuck Martin - Wednesday, March 22, 2017
Consumers are comfortable with the idea of using virtual reality to impro ...
- Outbrain Launches Tech That Seeks To Connect Content, Revenue
Real-Time Daily, Tobi Elkin - Thursday, March 23, 2017
Content discovery platform Outbrain launched a tool it's calling Automatic Yield th ...
- Digilant Acquires Programmatic Marketing Agency Anagram
Real-Time Daily, Philip Rosenstein - Thursday, March 23, 2017
Boston-based Anagram has been acquired by programmatic ad platform Digilant. Anagram's C ...
- SpotX Expands In Europe, APAC, Reports 33% Transaction Growth In 2016
Real-Time Daily, Philip Rosenstein - Thursday, March 23, 2017
SpotX, a video inventory management platform, released full-year growth figures for 201 ...
- In A First, Facebook Rolls Out Header Bidding Through Partner Program
Social Media & Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
Rather than build the technology, Audience Network, Facebook's partners program, will wo ...
- Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With Facebook
Real-Time Daily, Tobi Elkin - Tuesday, March 21, 2017
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool f ...
- Digital Addix Taps Adbrain To Serve As Cross-Device Partner
Real-Time Daily, Philip Rosenstein - Tuesday, March 21, 2017
Programmatic media buying company Digital Addix has chosen Adbrain as its cross-devi ...
- iQ Media Launches Metrics Solution For Events Sponsorships
Real-Time Daily, Philip Rosenstein - Wednesday, March 22, 2017
iQ Media launched on Wednesday a new sponsorship measurement solution, offering partne ...
- Choozle, Strata Partner To Merge Traditional TV Buying With Digital Campaigns
Real-Time Daily, Philip Rosenstein - Wednesday, March 22, 2017
Choozle, a cloud-based self-service programmatic ad platform, announced a partnership with t ...
- How Does Storyful Move The Needle On Social Media Content In Real Time?
RTBlog, Tobi Elkin - Tuesday, March 21, 2017
Storyful is a social marketing and news company that's trying to ma ...
- Ad-Tech Firm Brings AI-Powered S-to-S Header Bidding To U.S.
Real-Time Daily, Tobi Elkin - Monday, March 20, 2017
Adyoulike, a European-based artificial intelligence-based (AI) native in-feed advertising platform, has launch ...
- Transparency Takes Center Stage With The Emergence Of Server-Side Header Bidding
RTBlog, Philip Rosenstein - Monday, March 20, 2017
"The obstacle that has challenged the industry in its shift from client-si ...
- TV Advertisers Are Ready For Real-Time Programmatic Buying Against Live Sky Inventory
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
In a sign that programmatic TV is gaining traction, Sky Media h ...
- Posterscope Develops Digital OOH Offering With AI-Based Programmatic Ad-Serving
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
Posterscope launched what it's calling a Dynamic Scheduling service which offers clien ...
- Advertisers Could Lose $16.4 Bil To Online Ad Fraud In 2017
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
New research suggests that ad fraud may cost brands $16.4 billion global ...
- Spongecell Integrates Grapeshot's Keyword Targeting Tech
Real-Time Daily, Tobi Elkin - Friday, March 17, 2017
Programmatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeti ...
- More Than 80% Of Alexa 1,000 Have Yet To Embrace Header-Bidding Tech
RTBlog, Tobi Elkin - Friday, March 17, 2017
We know that more publishers are adopting header bidding and that t ...
- Urban Airship Expands Web Push Notifications, Complements Email
Email Marketing Daily, Jess Nelson - Thursday, March 16, 2017
Urban Airship announced the expansion of its Web notification solution on Wednesd ...
- Televisa Signs Deal With Taboola To Implement Content Discovery
Real-Time Daily, Tobi Elkin - Thursday, March 16, 2017
Content discovery platform Taboola announced an alliance with Televisa, the largest med ...
- Ad-Tech Firms Partner To Expand Customer Reach Across Devices
Real-Time Daily, Tobi Elkin - Thursday, March 16, 2017
Signal, a provider of customer identity tools, has announced a partnership wi ...
- Factual Aims For Scale, Partners With Adobe, Oracle
Real-Time Daily, Philip Rosenstein - Thursday, March 16, 2017
Factual, a location data ad-tech company, announced on Thursday integrations with ad-te ...
- Adblock Plus Names Members Of Acceptable Ads Committee
RTBlog, Tobi Elkin - Thursday, March 16, 2017
Adblock Plus parent eyeo has named the first members of its Acceptab ...
- Ad Tech Veterans Bring Wall Street Trading To Ad Inventory
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 15, 2017
Ad tech vets are working with Nasdaq to launch the New Yo ...
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
With the goal of enabling media buyers to buy native video ...