- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
With the goal of enabling media buyers to buy native video ...
- OpenX Launches Tool That Aims To Simplify Web Page Performance
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
Ad-tech firm OpenX launched Ad Footprint, a tool that it said c ...
- News App Makes Monetization Play With INNEX Programmatic Exchange
Real-Time Daily, Philip Rosenstein - Wednesday, March 15, 2017
Inneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Ax ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRa ...
- MRC Audits Of Facebook And Google: What's At Stake?
RTBlog, Tobi Elkin - Tuesday, March 14, 2017
With Facebook and Google agreeing to undergo audits in order to g ...
- IQ Media Appoints Kevin Kohn CEO
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Real-time TV measurement firm iQ Media named Kevin Kohn as its n ...
- Eyeota, Kantar Partner To Help Refine Targeting Of Health Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Audience data platform Eyeota has partnered with Kantar Media to offer clien ...
- Real-Time Platform Tickr Acquires Market.Space, Competitive Intelligence Provider
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Tickr, a real-time performance management platform said it would acquire Market.Space, ...
- How Neuroscience Measures Ad Recall
RTBlog, Tobi Elkin - Monday, March 13, 2017
Marketers searching for the secret sauce of how to "engage" with consume ...
- Dentsu Aegis And Posterscope Trial Near Real-Time Outdoor Analytics
Around the Net In MAD London, Sean Hargrave - Friday, March 10, 2017
Dentsu Aegis Network's Posterscope is partnering with DataSpark, a subsidiary of Singtel, ...
- Dynamic Targeting Is Coming And It's Personalisation On Real-Time Steroids
EuroMail, Sean Hargrave - Friday, March 10, 2017
Half of email marketers are planning to add dynamic targeting to the ...
- Truly Addressable Advertising Is Coming
RTBlog, Tobi Elkin - Friday, March 10, 2017
While cookies won't entirely disappear, in a cross-device, cross-screen world, they ...
- Agency Taps IBM Watson So Elevators Can Talk About Their Day In Real Time
Connected Thinking, Chuck Martin - Wednesday, March 8, 2017
Even through the Internet of Things can involve devices or machines 'talkin ...
- SITO Mobile Bows Location-Data-Harnessing Product
Real-Time Daily, Philip Rosenstein - Thursday, March 9, 2017
Mobile marketing platform SITO Mobile on Thursday launched SITO LABS, which enabl ...
- Conde Nast, NBCU, Vox Team To Deliver Mobile Video, Branded Content
Real-Time Daily, Tobi Elkin - Thursday, March 9, 2017
Conde Nast, NBCUniversal and Vox Media have joined forces to deliver mobi ...
- 5 Key Takeaways From Mobile World Congress, In Case You Weren't There
RTBlog, Tobi Elkin - Thursday, March 9, 2017
If case you weren't in Barcelona last week at Mobile World Congres ...
- Vint Cerf's Vision: Moving Data Back And Forth Among Clouds
SearchBlog, Laurie Sullivan - Thursday, March 9, 2017
Companies will want to run "cloudlets" that interact with major cloud system ...
- Facebook Launches 'Advanced Measurement' Ad Effectiveness Tool
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 8, 2017
Facebook rolled out a new tool called "Advanced Measurement" that's designed ...
- Content Discovery Platform Makes A Mobile Attribution Play
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Content discovery platform Taboola launched a tool to enable mobile app advertise ...
- Real-Time Ad Platform Bows Inventory Discovery For Mobile Advertisers
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Real-time ad platform Smaato launched a new feature that it said ai ...
- Analytics Platform Secures $9 Million In Series A Funding Round
Real-Time Daily, Philip Rosenstein - Wednesday, March 8, 2017
Pelion Venture Partners led a $9 million funding round for Conversion Logi ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine Learning
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Cross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot ...
- Sprinklr Launches Tool To Help Stream Real-Time Social Media Content In DOOH Formats
Real-Time Daily, Philip Rosenstein - Thursday, March 9, 2017
Sprinklr, a social media management platform, announced on Thursday the launch ...
- What The Heck Is 'Premium' Content?
RTBlog, Tobi Elkin - Wednesday, March 8, 2017
If everyone wants to claim the "premium" mantle, who and what's lef ...
- Ad-Tech Firms' Partnership Extends Audience Data From Desktop To Mobile
Real-Time Daily, Philip Rosenstein - Tuesday, March 7, 2017
Connecting robust audience data with cross-device technology solutions is helping brands bett ...
- Vaidyanathan Joins Cross-Device MarTech Firm To Lead Product Strategy
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Cross-device marketing technology firm Tapad named Preethy Vaidyanathan SVP of product managemen ...
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product Marketing
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Real-time data provider Neustar named media and marketing vet Julie Fleischer ...
- Real-Time Data Firm Launches TV Data Management Platform
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Real-time TV data provider Samba TV aunched a data-management platform (DMP) th ...
- Facebook Has Started Labeling Fake News Stories
Around the Net in Real-Time, Tobi Elkin - Monday, March 6, 2017
Facebook has begun flagging "fake news" in consumers' feeds with a "dispute ...
- Machine-Learning App Aims To Boost Digital Personalization
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Personalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technolo ...