- Is Snap's IPO A Home Run Out Of The Box?
Real-Time Daily, Tobi Elkin - Friday, March 3, 2017
Snap Inc. is now a public company, with a market cap ...
- How Do You Create A Meaningful Collaboration Between Creativity And Data?
RTBlog, Tobi Elkin - Friday, March 3, 2017
Data scientists, predictive technology, artificial intelligence, and machine learning might seem li ...
- Ad Buyers Push Snapchat To Have Metrics Audited
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 1, 2017
With Google's YouTube and Facebook submitting to rigorous metrics audits by t ...
- Trillium Software Launches Trillium Precise To Enhance Customer Data
Real-Time Daily, Philip Rosenstein - Wednesday, March 1, 2017
Trillium Software, a data solutions provider, announced on Wednesday the release ...
- Location Intelligence Firm Launches SDK For Marketers To Raise Contextual Awareness
Real-Time Daily, Tobi Elkin - Wednesday, March 1, 2017
Location intelligence provider Foursquare launched a new software development kit (SDK) wi ...
- The Role Of Pre-Bid Analysis In Helping Ensure Brand Safety
RTBlog, Tobi Elkin - Wednesday, March 1, 2017
Giovanni Strocchi, CEO of ADmantX, a provider of data and targeting service ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory Supply
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- PebblePost Raises $15M In Series B Funding Round
Real-Time Daily, Philip Rosenstein - Tuesday, February 28, 2017
PebblePost, a company that developed programmatic direct mail solutions for its client ...
- U.S. Web Traffic Stalls As Traffic In China, India, and Brazil Grows
RTBlog, Tobi Elkin - Tuesday, February 28, 2017
The U.S. is no longer bringing new users to the Internet: Wi ...
- Audio Ad Sales Firm Partners With Podcast-Hosting Platform On Dynamic Ad Insertion
Real-Time Daily, Tobi Elkin - Monday, February 27, 2017
AdLarge Media, an audio ad sales firm that represents radio, digital, a ...
- Study: Marketer Confidence Rises Despite Concerns Over Misaligned Investments
RTBlog, Tobi Elkin - Monday, February 27, 2017
The findings of a biannual survey of marketers' confidence increased by s ...
- Bluecore To Announce Rebrand At eTail, Launch New RTIM Platform
Email Marketing Daily, Jess Nelson - Friday, February 24, 2017
Bluecore will officially rebrand from an email marketing company to a Re ...
- Singtel Advances Ad Tech Ambitions With Turn Acquisition
Around the Net in Real-Time, Tobi Elkin - Friday, February 24, 2017
What made the Asian telecom giant Singtel acquire Turn for $310 milli ...
- Revcontent Acquires Machine Learning Startup, Rover, For More Than $30M
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Aiming to take on Facebook and Google, content recommendation platform Revcontent sa ...
- Pandora Teams Up With A Million Ads To Deliver Dynamic Creative Audio Advertising
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Digital audio powerhouse Pandora said it has partnered with A Million Ad ...
- IMM Partners With Sublime Skinz, The Trade Desk To Target Older Consumers
Real-Time Daily, Philip Rosenstein - Thursday, February 23, 2017
Digital marketing agency IMM partnered with Sublime Skinz and The Trade De ...
- Ad Tech Firms Team Up On Real-Time Analytics For Programmatic Inventory
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Metamarkets and Rubicon Project have teamed up to help media buyers ...
- InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
Real-Time Daily, Philip Rosenstein - Thursday, February 23, 2017
Mobile advertising company InMobi has partnered with the game developer Nextwave Multimed ...
- Advertising's Next Step: A Fully Integrated Real-Time Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 22, 2017
Advertising campaigns should connect to stock levels, price, performance and the abili ...
- Report Evaluates Performance Of Digital, Self-Service Programmatic Campaigns
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Size does matter-as in the size of digital display ads when ...
- Factual Expands In Europe, Hires Mandeep Mason As Managing Director
Real-Time Daily, Philip Rosenstein - Wednesday, February 22, 2017
Factual, a location data firm, announced plans to expand in Europe a ...
- More Defections At Rubicon Project As President, 6 Other Execs Depart
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
It's been a helluva ride over the last few months for Rubic ...
- Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketi ...
- Tapad Names Head Of Nordic Region
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Cross-device marketing tech firm Tapad named Steffen Svartberg Kristiansen as head ...
- WPP's Kinetic Automates Out-Of-Home Media Trading
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Kinetic Worldwide, the WPP unit specializing in out-of-home marketing, said it ...
- Tru Optik, LiveRamp Partner To Enhance Connected TV and OTT Targeting
Real-Time Daily, Philip Rosenstein - Tuesday, February 21, 2017
Audience measurement and data management platform for over-the-top (OTT) and connected T ...
- A New $250M Tech Hub Comes To NYC
RTBlog, Tobi Elkin - Tuesday, February 21, 2017
New York City is already a hub for digital media, advertising, a ...
- Innovid Taps Colebourne As Managing Director EMEA
Real-Time Daily, Philip Rosenstein - Wednesday, February 15, 2017
Innovid, the video marketing platform, announced on Wednesday the appointment of Ma ...
- BHD Taps SpotX To Help Monetize Its Content On A Global Scale
Real-Time Daily, Philip Rosenstein - Wednesday, February 15, 2017
BHD, the Vietnamese broadcast and digital video company, has tapped SpotX ...
- Smaato Names C-Level Executives
Real-Time Daily, Tobi Elkin - Thursday, February 16, 2017
Smaato, a real-time mobile advertising platform, named Gerry Louw chief technology offic ...