- Singtel Advances Ad Tech Ambitions With Turn Acquisition
Around the Net in Real-Time, Tobi Elkin - Friday, February 24, 2017
What made the Asian telecom giant Singtel acquire Turn for $310 milli ...
- Revcontent Acquires Machine Learning Startup, Rover, For More Than $30M
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Aiming to take on Facebook and Google, content recommendation platform Revcontent sa ...
- Pandora Teams Up With A Million Ads To Deliver Dynamic Creative Audio Advertising
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Digital audio powerhouse Pandora said it has partnered with A Million Ad ...
- IMM Partners With Sublime Skinz, The Trade Desk To Target Older Consumers
Real-Time Daily, Philip Rosenstein - Thursday, February 23, 2017
Digital marketing agency IMM partnered with Sublime Skinz and The Trade De ...
- Ad Tech Firms Team Up On Real-Time Analytics For Programmatic Inventory
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Metamarkets and Rubicon Project have teamed up to help media buyers ...
- InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
Real-Time Daily, Philip Rosenstein - Thursday, February 23, 2017
Mobile advertising company InMobi has partnered with the game developer Nextwave Multimed ...
- Advertising's Next Step: A Fully Integrated Real-Time Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 22, 2017
Advertising campaigns should connect to stock levels, price, performance and the abili ...
- Report Evaluates Performance Of Digital, Self-Service Programmatic Campaigns
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Size does matter-as in the size of digital display ads when ...
- Factual Expands In Europe, Hires Mandeep Mason As Managing Director
Real-Time Daily, Philip Rosenstein - Wednesday, February 22, 2017
Factual, a location data firm, announced plans to expand in Europe a ...
- More Defections At Rubicon Project As President, 6 Other Execs Depart
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
It's been a helluva ride over the last few months for Rubic ...
- Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketi ...
- Tapad Names Head Of Nordic Region
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Cross-device marketing tech firm Tapad named Steffen Svartberg Kristiansen as head ...
- WPP's Kinetic Automates Out-Of-Home Media Trading
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Kinetic Worldwide, the WPP unit specializing in out-of-home marketing, said it ...
- Tru Optik, LiveRamp Partner To Enhance Connected TV and OTT Targeting
Real-Time Daily, Philip Rosenstein - Tuesday, February 21, 2017
Audience measurement and data management platform for over-the-top (OTT) and connected T ...
- A New $250M Tech Hub Comes To NYC
RTBlog, Tobi Elkin - Tuesday, February 21, 2017
New York City is already a hub for digital media, advertising, a ...
- Innovid Taps Colebourne As Managing Director EMEA
Real-Time Daily, Philip Rosenstein - Wednesday, February 15, 2017
Innovid, the video marketing platform, announced on Wednesday the appointment of Ma ...
- BHD Taps SpotX To Help Monetize Its Content On A Global Scale
Real-Time Daily, Philip Rosenstein - Wednesday, February 15, 2017
BHD, the Vietnamese broadcast and digital video company, has tapped SpotX ...
- Smaato Names C-Level Executives
Real-Time Daily, Tobi Elkin - Thursday, February 16, 2017
Smaato, a real-time mobile advertising platform, named Gerry Louw chief technology offic ...
- SoundCloud Partners With Rubicon Project To Sell Audio, Video Inventory Programmatically
Real-Time Daily, Philip Rosenstein - Thursday, February 16, 2017
SoundCloud has partnered with Rubicon Project to make its premium audio a ...
- Content Analytics Firm NewsWhip Raises $6.4 M In Series A Funding
Real-Time Daily, Tobi Elkin - Wednesday, February 15, 2017
Content analytics firm NewsWhip announced a $6.4 million Series A funding rou ...
- Entry Into U.S. Ad Tech Big Deal For This Small Company
RTBlog, Tobi Elkin - Wednesday, February 15, 2017
Berlin-based mobile data exchange adsquare announced its entry into the U.S. mark ...
- Bidtellect Bows Next-Gen Native Demand-Side Platform
Real-Time Daily, Tobi Elkin - Tuesday, February 14, 2017
Bidtellect, a native ad platform for marketers, released the next iteration ...
- 61% Of Content Posted On Snapchat Is Video
Real-Time Daily, Tobi Elkin - Tuesday, February 14, 2017
Snapchat is increasingly a hot tool for marketers, and posting video ...
- Facebook Agrees To Audits Of Its Metrics After Data Controversy
Around the Net in Real-Time, Tobi Elkin - Monday, February 13, 2017
Facebook has agreed to undergo audits of its metrics and measurement practic ...
- Conde Nast Acquires CitizenNet, Expands Ad Targeting
Publishers Daily, Sara Guaglione - Friday, February 10, 2017
CitizenNet will be incorporated into Conde Nast's data product "Conde Nast Spire ...
- Publishers Clearing House Taps OpenX To Help Enhance Digital Revenue
Real-Time Daily, Philip Rosenstein - Monday, February 13, 2017
OpenX and Publishers Clearing House (PCH) announced a partnership in which OpenX ...
- Content Advertising Projected To Be $50 Billion Market By 2021
Real-Time Daily, Tobi Elkin - Monday, February 13, 2017
Content advertising is projected to grow into a $50 billion market ...
- Chad Pollitt Joins Native Advertising Institute As New VP of Audience
Real-Time Daily, Tobi Elkin - Monday, February 13, 2017
The Native Advertising Institute (NAI) announced that Chad Pollitt, an expert ...
- Breakthrough: Facebook Agrees To Be Audited By Media Rating Council
RTBlog, Tobi Elkin - Monday, February 13, 2017
Facebook's decision to allow itself to be audited by the Media Rati ...
- Twitter Hopes Machine Learning And AI Can Save It From Oblivion
Around the Net in Real-Time, Tobi Elkin - Friday, February 10, 2017
While Twitter’s latest earnings report wasn't too great--it missed its revenue targ ...