- Twitter Hopes Machine Learning And AI Can Save It From Oblivion
Around the Net in Real-Time, Tobi Elkin - Friday, February 10, 2017
While Twitter’s latest earnings report wasn't too great--it missed its revenue targ ...
- Study Reveals Link Between Emotion, Campaign Metrics
Real-Time Daily, Tobi Elkin - Friday, February 10, 2017
Emotions can be powerful triggers when it comes to content-led marketing campaig ...
- PodcastOne Finds Brand Lift Post-Campaigns
Real-Time Daily, Tobi Elkin - Friday, February 10, 2017
PodcastOne, ad-supported podcast network, revealed the results of studies that found podca ...
- Ad Network Focuses On Socially Conscious Millennials
RTBlog, Tobi Elkin - Friday, February 10, 2017
Cause marketing isn't a new phenomenon. In fact, it's taken center sta ...
- Amazon Spoofed Ad Tops Google Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2017
Google served a rogue Amazon paid-search ad to anyone searching for "Amazon ...
- Report: More than 1 In 4 Advanced TV Campaigns Use First-Party Data
Real-Time Daily, Tobi Elkin - Wednesday, February 8, 2017
More than one in four advanced TV campaigns use their own first-par ...
- InMobi Partners With Adsquare On In-App Audience Targeting Solutions
Real-Time Daily, Tobi Elkin - Wednesday, February 8, 2017
Mobile ad platform InMobi said it's partnering with mobile data exchange adsqua ...
- Snap's Lone Female Board Member Makes Less Than Her Male Colleagues
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 7, 2017
The swirl around Snap's impending initial public offering has hit a fev ...
- Adsquare Makes GfK Insights Available For Mobile Programmatic Advertising
Real-Time Daily, Tobi Elkin - Tuesday, February 7, 2017
Mobile data exchange adsquare is making region-based consumer insights from global resear ...
- Sharethrough Integrates With Sizmek Mobile-First DSP
Real-Time Daily, Tobi Elkin - Tuesday, February 7, 2017
Native advertising supply-side platform (SSP) Sharethrough launched a programmatic native advertising integrati ...
- Super Bowl Analysis: Traffic, Cost, Competition, Consumer Behavior
RTBlog, Tobi Elkin - Tuesday, February 7, 2017
Just in case you didn't process enough data from Super Bowl L ...
- Buick, Google, KFC, Mercedes Fumble Paid Search For Super Bowl Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2017
Avocados From Mexico, Budweiser, Buick, Wendy's, Wix, and 84 Lumber made strateg ...
- Super Ad Bowl LI: Tweets, Fails And Getting Real
MediaDailyNews, Joe Mandese - Monday, February 6, 2017
Super Bowl LI was the most "real-time" yet, both on and o ...
- Lack Of Data Hampers Programmatic TV's Progress
Real-Time Daily, Tobi Elkin - Monday, February 6, 2017
Tim Webster, chief strategy officer of The Exchange Lab talks about wh ...
- Rubicon Project, Integral Ad Science Offer Third-Party Viewability Scores For Video
Real-Time Daily, Philip Rosenstein - Monday, February 6, 2017
Rubicon Project and Integral Ad Science announced a partnership to provide advertise ...
- Sizmek Names Mark Grether Executive Chairman
Real-Time Daily, Tobi Elkin - Monday, February 6, 2017
Ad management firm Sizmek announced the appointment of Mark Grether as executi ...
- Real-Time Super Bowl, Real-Time Fun
RTBlog, Tobi Elkin - Monday, February 6, 2017
So what if Super Bowl LI didn't really get started until t ...
- Real-Time Ads Can Be Real-Time Game Changers
Real-Time Daily, Tobi Elkin - Friday, February 3, 2017
Marketers and industry observers will be watching closely for the lessons th ...
- Where WIll Consumer Attention Be On Super Bowl Sunday?
RTBlog, Tobi Elkin - Friday, February 3, 2017
As millions of people across the U.S. prepare for Super Bowl ...
- Snap Wil Work With IPG On Startup Investment Program
Around the Net in Real-Time, Tobi Elkin - Thursday, February 2, 2017
Snap Inc. is looking to land deals with agency holding companies ...
- LiveRamp Launches IdentityLink, Omnichannel Audience Solution
Real-Time Daily, Philip Rosenstein - Thursday, February 2, 2017
LiveRamp, a provider of omnichannel audience solutions, on Thursday announced it w ...
- Instagram Stories Is Stealing Snapchat's Users
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 1, 2017
Just as Snap Inc. is about to file for its initial publ ...
- AppNexus Launches Real-Time PSA Integration
Real-Time Daily, Tobi Elkin - Wednesday, February 1, 2017
Ad tech firm AppNexus is partnering with the Federation for Internet Aler ...
- Global Digital Marketing Group Launches Convertuum Platform
Real-Time Daily, Philip Rosenstein - Wednesday, February 1, 2017
Global Digital Marketing Group has launched Convertuum, a programmatic solution that us ...
- Snap Inc. Prepares For IPO
RTBlog, Tobi Elkin - Wednesday, February 1, 2017
As real-time social platform Snap Inc. prepares to file for its initi ...
- Snap To Publicly File For IPO Late Next Week
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 31, 2017
Recode cites source reports that Snap Inc. plans to file its initi ...
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology Direct
Real-Time Daily, Tobi Elkin - Tuesday, January 31, 2017
Centerfield, an ad tech firm that identifies customer intent to implement real-ti ...
- Polovinchik, Chattopadhyay Fill VP Roles At OpenX
Real-Time Daily, Philip Rosenstein - Tuesday, January 31, 2017
Programmatic ad marketplace OpenX announced Tuesday the appointment of Dipanjan Chattopadhyay ...
- Is Real-Time Attribution The Holy Grail We've Been Looking For?
RTBlog, Tobi Elkin - Tuesday, January 31, 2017
How does real-time attribution data solve marketers' measurement problems and help th ...
- Rubicon Project, Tapad Partner To Expand Cross-Device Options
Real-Time Daily, Philip Rosenstein - Monday, January 30, 2017
Rubicon Project and Tapad announced a partnership offering a "unified, cross-device campai ...