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Facebook Agrees To Audits Of Its Metrics After Data Controversy

Facebook has agreed to undergo audits of its metrics and measurement practices via the Mediia Rating Council (MRC) The social media giant has come under scrutiny in recent month over its measurement practices from advertisers, publishers, media agencies. The upshot is that "more Facebook data will be vetted by independent third parties, which advertisers can then use when evaluating media buys on the platform," according to a Wall Street Journal report. Facebook will undergo MRC audits to help reassure marketers that it's complying with MRC measurement practices and standards. It's unclear as to whether Facebook is seeking MRC accreditation.

Read the whole story at Wall Street Journal »

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