- Kids Ideal Target For Restaurant Digital Marketing
Marketing Daily, Tanya Gazdik - Monday, July 20, 2015
Kids are "vital consumers" of digital marketing and successful restaurant strategies oft ...
- Mobile Payments, Restaurant Apps Don't Make the Menu
MobileShopTalk, Chuck Martin - Sunday, July 19, 2015
Despite all the mobile advancements in smartphone technology related to dining ou ...
- Over The Top Services Outpace Pay TV
Research Brief, Jack Loechner - Monday, July 20, 2015
A total of 57% of U.S. broadband households subscribe to an over-the-t ...
- Corralling the Data Around Mobile Shopping
MobileShopTalk, Chuck Martin - Thursday, July 16, 2015
For some parts of mobile shopping, it's all about the numbers. Anyo ...
- Consumers Have Strong Appetite For Innovation
Research Brief, Jack Loechner - Friday, July 17, 2015
According to results from a recent Nielsen report, based on a surv ...
- IPA Bellwether -- Budgets Up, Confidence Down
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
The IPA's latest Bellwether report paints a "mixed" picture of the UK ...
- Forget CMO vs CMT: Get Agile With IT, Then DecideTitles
London Blog, Sean Hargrave - Thursday, July 16, 2015
Only the digital marketing industry could see the rise of technology a ...
- Not Everybody Confident About The Information They Collect
Research Brief, Jack Loechner - Thursday, July 16, 2015
According to a new survey by Acuant, 55% of respondents currently re ...
- Amazon Putting Pressure On Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2015
Amazon remains a much larger competitor for Google text ads. Merkle R ...
- Nearly Two Thirds Of Planners Now Think Native Is Safe
Around the Net In MAD London, Sean Hargrave - Wednesday, July 15, 2015
Firm direction from the IAB means almost two-thirds (63%) of media planne ...
- 59% OK with Trading In-Store Location for Deals
MobileShopTalk, Chuck Martin - Tuesday, July 14, 2015
For mobile shoppers, deals continue to rule. Most consumers in a sto ...
- Email Marketers Need A Quickie Message For Wearable Campaigns
Research Brief, Jack Loechner - Wednesday, July 15, 2015
According to a wearable analysis by MailerMailer, with the release of t ...
- Company Owned Tablet Due To Increase To One In Five Shipments By 2018
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
Company-owned tablets are expected to contribute to 20% of the tablet mark ...
- UK Online Advertising Market Dwarfs Rest Of Europe
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
According to the AdEx Benchmark 2014 report, by IHS Technology and t ...
- Amazon Remains Best Perceived; Trivago Is One To Watch
Marketing Daily, Tanya Gazdik - Tuesday, July 14, 2015
"Most of the brands at the top of the list invest heavi ...
- Consumer Concerns: 77% Financial Info Stolen, 55% Naked Photos Leaked
MobileShopTalk, Chuck Martin - Monday, July 13, 2015
Study after study show that a top concern of anyone thinking ...
- Quick Response Implies True Conviction
Research Brief, Jack Loechner - Tuesday, July 14, 2015
According to Ipsos, presented by Elissa Moses, a well-established methodology that ...
- Email Remains A Marketing Mainstay
Research Brief, Jack Loechner - Monday, July 13, 2015
It's a good time for marketers to get a gauge of t ...
- Medical Marijuana Ads Linked To Teen Use
MediaDailyNews, Erik Sass - Thursday, July 9, 2015
Advertising works after all, but sometimes that's not actually a good thin ...
- Mobile Online Transactions: iPhone 36%, Android 28%
MobileShopTalk, Chuck Martin - Thursday, July 9, 2015
Online purchasing by smartphone is going up and tablet purchasing is goi ...
- Mobile Shopping Makes A Move On Online Sales
Research Brief, Jack Loechner - Friday, July 10, 2015
According to a comScore report at the recent IRCE conference, mobile commer ...
- TV Watching Among 18-24s Continues Decline
Research Brief, Jack Loechner - Thursday, July 9, 2015
According to the latest quarterly TV viewing figures from Nielsen, reported ...
- Consumers Want Convenience Of Mobile Coupons
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2015
The mobile wallet brings context to coupons. Brands can use Apple's Passbo ...
- 80% of Women, 77% of Men with a Retailer's App Use It in the Store
MobileShopTalk, Chuck Martin - Tuesday, July 7, 2015
Online shoppers just can't seem to warm to apps, but those w ...
- Email Frequency Matters: Too Few Loses Money; Too Many Loses Customers
Research Brief, Jack Loechner - Wednesday, July 8, 2015
According to a study and analysis by Return Path, from subscriber engageme ...
- 65% of Millennials Don't Purchase by Mobile
MobileShopTalk, Chuck Martin - Monday, July 6, 2015
For all the emphasis on appealing to millennials, the group doesn't se ...
- Marketers Looking To Technology To Enhance Engaging Content
Research Brief, Jack Loechner - Tuesday, July 7, 2015
According to new research by Pulsepoint and Digiday, brand engagement is ...
- Millennials Celebrate Independence Day With Booze, Flags And Fireworks
MAD, Larissa Faw - Thursday, July 2, 2015
A survey from Horizon Media found that three in 10 American millennia ...
- Millennials' Hot Buttons For Employment
Research Brief, Jack Loechner - Monday, July 6, 2015
Nearly 50% of the workforce will be comprised of Millennials. They a ...
- Facebook Catching YouTube In Video Viewer Race
Research Brief, Jack Loechner - Friday, July 3, 2015
According to a recent survey and market research by Ampere Analysis, Facebo ...