- Twitter Continues to Die As Agencies Shift Money To Instagram
Mediapsssst, Richard Whitman - Thursday, June 9, 2016
Overall, social spend is on the rise, with 17% of agencies stati ...
- Blogs And Social Media Help Back-To-School Shoppers
Research Brief, Jack Loechner - Friday, June 10, 2016
U.S. adults leading their families' back to school shopping this year, analyzi ...
- From Posts To Messages -- Are People Turning Their Backs On Public Social?
London Blog, Sean Hargrave - Thursday, June 9, 2016
Social network use is in the early stages of declining while priva ...
- Toyota Leads Autos In BrandZ's Top 100
Marketing Daily, Tanya Gazdik - Thursday, June 9, 2016
The total brand value of the Top 10 car brands has fall ...
- Health And Retirement Top Both Men's And Women's Anxieties
Research Brief, Jack Loechner - Thursday, June 9, 2016
Mars/Venus, Main Street/Wall Street - the differences in characteristics and concerns betwe ...
- Internet U.S. Ad Spend Will Top TV In 2017, Says PwC
VidBlog, P.J. Bednarski - Thursday, June 9, 2016
But, says Pricewaterhouse Coopers, online's victory in 2017 will be just ...
- Coca-Cola Drops Out Of Top 10 Brand League Table For First Time
Around the Net In MAD London, Sean Hargrave - Wednesday, June 8, 2016
Coca-Cola failed to place in the annual BrandZ ranking of the t ...
- BT And Dove Rise, But UK Brands Go Down In Global League
Around the Net In MAD London, Sean Hargrave - Wednesday, June 8, 2016
BT and Dove have bucked the downward trend for the biggest ...
- Holding Companies Hit Back At 'Inflammatory' ANA Rebate Report
Around the Net In MAD London, Sean Hargrave - Wednesday, June 8, 2016
"Short-sighted," "inflammatory" and "unsubstantiated" -- the world's largest holding companies have so ...
- Brexit Could Cost GBP70m, Zenith Estimates
Around the Net In MAD London, Sean Hargrave - Wednesday, June 8, 2016
Leaving the European Union could cost the UK GBP70m in terms ...
- Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
MAD, Steve McClellan - Tuesday, June 7, 2016
The long-awaited study reports "pervasive" non-transparent activity within the media-buying ecosystem includi ...
- Stores Should Shake Their Millennial Myopia
Marketing Daily, Sarah Mahoney - Tuesday, June 7, 2016
Says Hana Ben-Shabat, a partner at A.T. Kearney and co-author of "A ...
- Web Surfing And TV Watching Going Hand-In-Hand
Research Brief, Jack Loechner - Wednesday, June 8, 2016
this year, 182.9 million Americans will use the internet while watching ...
- North American SVOD Revenue Forecast: Rapid Growth Over Next 5 Years
Television News Daily, Wayne Friedman - Tuesday, June 7, 2016
Digital TV Research expects U.S. OTT revenues to soar 43% in fi ...
- Brands Warned They Are The Main Victims Of Growing Ad Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
In a new report commissioned by the WFA and Advertising Fraud Counci ...
- ANA To Release 'Transparency' Report Tuesday Morning
MediaDailyNews, Joe Mandese - Monday, June 6, 2016
Following months of speculation -- and a week of speculative press repor ...
- The Best Retailers Will Combine Bricks and Clicks
Research Brief, Jack Loechner - Tuesday, June 7, 2016
Pioneering research into the new economics of multisided platforms, presents a pap ...
- Women Are Driving Mobile-First Email Marketing
EuroMail, Sean Hargrave - Monday, June 6, 2016
New figures show that women are leading the mobile-first revolution in interacti ...
- Let's Talk: Horizon Hires Head Of Conversations
MAD, Larissa Faw - Friday, June 3, 2016
The title is a new one at Horizon and has been giv ...
- 'BuyButtons' Are Not Out Of The Gate
Research Brief, Jack Loechner - Monday, June 6, 2016
When Pinterest and Instagram introduced click-to-buy features last summer, (BuyButtons,) the ho ...
- The Muted Power Of Streaming Ads, And Other Woes
VidBlog, P.J. Bednarski - Monday, June 6, 2016
Mary Meeker's annual trends report always seems to set the industry spinni ...
- Holding Companies Scream 'We Don't Do That!' In Advance of 'Explosive' Agency Kickback Study
Mediapsssst, Richard Whitman - Thursday, June 2, 2016
In advance of the Association of National Advertisers' report on the advertisi ...
- Bluetooth Beacons To Spike Digital Retail
Research Brief, Jack Loechner - Friday, June 3, 2016
New data from Juniper Research has found that spending on digital reta ...
- Goin' Home Top Choice For 18-34 Year Olds
Research Brief, Jack Loechner - Thursday, June 2, 2016
According to a new Pew Research Center analysis of census data, ...
- Google DoubleClick Launches Certified Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
Google launched Wednesday the DoubleClick Certified Marketing Partner program in an effo ...
- Summer Brings Surge In Travel-Related Paid-Search, TV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
The summer season is here and school is almost out for mos ...
- Traditional TV vs. Streaming Video; It's In The Eyes/Age Of The Viewer
Research Brief, Jack Loechner - Wednesday, June 1, 2016
Viewers prefer digital video to primetime TV. The actual results did sh ...