- 2 Reports Offer Deep Dive Into Digital-Advertising Trends
Publishing Insider, Tony Silber - Wednesday, April 13, 2022
One trend of note: Programmatic guaranteed/preferred deal CPMs from Google Ad Manag ...
- Report: 260 CTV Apps Were Delisted In Q4
Digital News Daily, Karlene Lukovitz - Tuesday, April 12, 2022
Programmatic advertisers spent at least $250,000 on the apps in Q4 pri ...
- Linear TV Still Top Priority For Warner Bros. Discovery, Analyst Says
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Linear TV networks under the new company including TNT, TBS, CNN a ...
- Viva Video: B2B Buyers Prefer It Over Written Content, Study Shows
Email Insider, Ray Schultz - Monday, April 11, 2022
Video works well both in the pre- and post-purchase stages of t ...
- Smart TVs Establish Key Beachhead For Connected-Home Technology
Research Intelligencer, - Monday, April 11, 2022
More than three-quarters of U.S. households now own a smart TV, t ...
- Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 8, 2022
Amazon, Target, and Walmart took the most in ad spend from brand ...
- Merger Complete, Warner Bros. Discovery Enters Tough Streaming Race
Television News Daily, Wayne Friedman - Friday, April 8, 2022
Combined revenue for Warner Bros. Discovery is estimated to be $49.8 billi ...
- AVODs Now Account For 25% Of Streaming Consumption
Advanced TV Insider, Karlene Lukovitz - Friday, April 8, 2022
AVODs are also attracting more diverse audiences than both traditional TV a ...
- Amazon Prime Video's U.S. Penetration Hits 45%
Digital News Daily, Karlene Lukovitz - Friday, April 8, 2022
Recent price hike shouldn't affect the video streaming service's popularity, says research ...
- Among Teens, TikTok Ousts Snap As Instagram Keeps Fading
Marketing Daily, Sarah Mahoney - Thursday, April 7, 2022
Piper Sandler's latest survey shows plenty of shifting among teens' favorite brand ...
- Consumers Find Things To Do Offline, Rather Than On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Consumers are shifting toward more intentional online behavior, away from social platfor ...
- Time Spent In Shopping Apps Exceeded 100B Hours In 2021
Mobile Insider, Karlene Lukovitz - Thursday, April 7, 2022
In the U.S., total annual hours spent in shopping apps (Android phon ...
- Statehouse Press Corps Are Expanding, With Some Caveats, Pew Research Finds
Publishing Insider, Tony Silber - Thursday, April 7, 2022
Statehouse press corps have grown as nonprofit news organizations emerge to fi ...
- Streaming Adoption Grows As Video Programming Choices Multiply
Research Intelligencer, - Thursday, April 7, 2022
The number of program titles on U.S. traditional TV and streaming servic ...
- Consumers Prefer Ads To Paying For Content, Question Whether Online Privacy Exists: Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 4, 2022
Tech companies like Google implement controls that allow consumers to see a ...
- Getting Dicked Around
RTBlog, Joe Mandese - Monday, April 4, 2022
I used to think the worst thing any brand could do ...
- Premium Streamers' Downloads Rise Among Big Distributors, 'Churn' Grows
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The percentage of households subscribing directly from OTT providers' sites declined fr ...
- How Media Brands Can Disrupt Gender Biases, And Why It Matters
MediaDailyNews, Colin Kirkland - Thursday, March 31, 2022
Getty Images found that two in three women worldwide still experience bo ...
- Co-viewing On CTV Apps Slightly Outpaces Linear TV
Television News Daily, Wayne Friedman - Friday, April 1, 2022
Tubi had the highest co-viewing among ad-supported CTV platforms, followed by H ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- Toxic Chemicals Found In Fast Food Wrappers
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 29, 2022
Wrappers and containers from eight different fast food chains contain PFAS, ...
- Berlin Cameron Study Reveals Women's Participation, Views On Metaverse, NFT Investments
Digital News Daily, Colin Kirkland - Tuesday, March 29, 2022
Creative agency Berlin Cameron partnered with personal growth platform Luminary and resear ...
- Citing The 'Macro Uncertainty' Of War, Morgan Stanley Trims Digital Price Targets
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
Morgan Stanley's Brian Nowak trimmed the stock price targets for Google, Met ...
- Report: Ad Spend In Russia Will Fall By 50% This Year
Mediapsssst, Richard Whitman - Wednesday, March 30, 2022
That's according to an estimate issued by Insider Intelligence, citing the ongoi ...
- Experiential Spending Is Recovering Faster Than Retail: NPD
Email Marketing Daily, Ray Schultz - Tuesday, March 29, 2022
Merchandise sales have exceeded those of 2019, but show a certain flatnes ...
- Study: Alcohol Campaigns Rank High In Click-Through Rates
Marketing Daily, Les Luchter - Sunday, March 27, 2022
Alcohol brands have been engaging consumers through personalized creative that offers discount ...
- Update On Advertising's 'Subliminal Seduction'
Marketing Daily - Top of the News, Todd Wasserman - Monday, March 28, 2022
A study recently made the case that alcohol advertising featuring objectified wom ...
- Is There Still A Consumer Cash Bump From Tax Refunds?
Marketing Insider, Corinne Casagrande - Monday, March 28, 2022
Per MRI, 33% of Americans "hold off" on making big purchases unt ...
- The Most Important Media-Mix Study, So Far
RTBlog, Joe Mandese - Monday, March 28, 2022
The findings show how adding TV into any mix boosts results. ...
- Peacock, Paramount+ Have Highest Shares of Lower-Priced Ad-Supported Subs Among Major Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, March 25, 2022
Discovery+ and HBO Max have had less uptake for their ad-supported tier ...