- Twitter Mulls Ad-Free Platform - Do TV Networks Benefit?
TV Watch, Wayne Friedman - Wednesday, April 27, 2022
Twitter pulls in around $5 billion in ad spending per year. W ...
- 20%+ Engage With Interactive Ads, But Many Aren't Sold On AVOD Content
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
TiVo's latest survey finds nearly a quarter of North American adults ha ...
- An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 26, 2022
A study released by Apple and conducted by a professor at Columb ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...
- Tinuiti Partners With Snapchat To Drive Performance
Digital News Daily, Colin Kirkland - Friday, April 22, 2022
Through the partnership, Tinuiti will gain access to the full suite ...
- Disney, Tesla, Apple Tops In 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Saturday, April 23, 2022
Crypto brands outperformed traditional financial services brands, per the study, now ...
- EVs Gain Acceptance, Per Mini USA Survey
Marketing Daily, Tanya Gazdik - Thursday, April 21, 2022
While EVs have become more mainstream, all brands need to continue ...
- Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2022
Many people working from home find their work and personal lives a ...
- Is Cord-Cutting To Save On Entertainment Beginning To Wane -- Despite Inflation?
TV Watch, Wayne Friedman - Friday, April 22, 2022
A study released by MoffettNathanson Research and produced by HarrisX says t ...
- Subscription Cost Is Top Reason For Canceling Streaming
Research Intelligencer, - Thursday, April 21, 2022
A large library of content is the No. 1 reason that viewe ...
- TV Needs Better Forecasting, Maybe Some New 'Currencies': Shimmel
TV Watch, Wayne Friedman - Thursday, April 21, 2022
Shimmel says the industry has faced challenges "trying to forecast, using ...
- Kantar: U.S. SVOD Market Has Stalled, Q2 Contraction Possible
Digital News Daily, Karlene Lukovitz - Wednesday, April 20, 2022
The Entertainment on Demand division foresaw a Q1 decline in penetration f ...
- Ad Spending Expands For 13th Consecutive Month In March, Top Categories Continue To Ebb
MediaDailyNews, Joe Mandese - Wednesday, April 20, 2022
March was also the first month to expand vs. a year-ago mon ...
- Cadillac Brand Health On The Upswing
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 18, 2022
A global brand tracking survey shows that Cadillac is showing year-over-year improvemen ...
- Big Promo Deals Still A Major Piece Of Premium Streamers' Subscriber Count
Television News Daily, Wayne Friedman - Tuesday, April 19, 2022
The still-young premium streaming video industry continues to count on free months-lo ...
- Consumers Have Mixed Reactions To Automotive Innovation
Marketing Daily, Tanya Gazdik - Sunday, April 17, 2022
Dealerships should view themselves as "experience centers" that embody the virtues ...
- An Inconvenient Truth
MediaDailyNews, Tony Jarvis - Friday, April 15, 2022
The final day of the ARF conference highlighted the meaninglessness of audien ...
- To Get Premium Streamers, Subscribers Go Direct To Company Sites, Less To Roku, Amazon
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers sign ...
- Streaming's Achilles Heel: People Who Sign Up For One Show, Then Bail
TVBlog, Adam Buckman - Friday, April 15, 2022
Recent research about streaming habits finds that many subscribers sign up on ...
- Global Social Media Ad Market Expected To Skyrocket In Years To Come
Digital News Daily, Colin Kirkland - Wednesday, April 13, 2022
A new report by market research and consulting firm Million Insights sa ...
- Instagram Still Promotes Accounts Linked To Eating Disorders, Group Says
Digital News Daily, Wendy Davis - Thursday, April 14, 2022
"Algorithms are profiling children and teens to serve them images, memes a ...
- Most Brands Are Turning To Zero-Party Data, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, April 14, 2022
But many don't know how to effectively use it, Forrester reports. ...
- Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
MediaDailyNews, Joe Mandese - Wednesday, April 13, 2022
"We're actually planning, optimizing and buying against it," Chief Investment Officer Ca ...
- Garbage In, Garbage Out
MediaDailyNews, Joe Mandese - Thursday, April 14, 2022
"Alternative currency is not just a question of research and methodology. It ...
- Obit: Nielsen TV Ratings Stories, Dead At 72
TVBlog, Joe Mandese - Thursday, April 14, 2022
"I was thinking the other day that ratings stories don't mean ve ...
- Email Key In Brand Loyalty Programs, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 13, 2022
Most consumers have opted in to email/SMS communications, the Lacek Group repo ...
- 2 Reports Offer Deep Dive Into Digital-Advertising Trends
Publishing Insider, Tony Silber - Wednesday, April 13, 2022
One trend of note: Programmatic guaranteed/preferred deal CPMs from Google Ad Manag ...
- Report: 260 CTV Apps Were Delisted In Q4
Digital News Daily, Karlene Lukovitz - Tuesday, April 12, 2022
Programmatic advertisers spent at least $250,000 on the apps in Q4 pri ...
- Linear TV Still Top Priority For Warner Bros. Discovery, Analyst Says
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Linear TV networks under the new company including TNT, TBS, CNN a ...
- Viva Video: B2B Buyers Prefer It Over Written Content, Study Shows
Email Insider, Ray Schultz - Monday, April 11, 2022
Video works well both in the pre- and post-purchase stages of t ...