- Why Marketers Are Misinformed About What Consumers Want
Performance Marketing Insider, Laurie Sullivan - Monday, May 16, 2022
As U.S. workers settle back into a hybrid work model, two commut ...
- Global CTV Advertising Impressions Now Outpace Mobile
Digital News Daily, Karlene Lukovitz - Thursday, May 12, 2022
Roughly 85% of CTV impressions delivered in 2021 were across just ...
- Why Mobile Advertising Is Becoming More Like TV's
Mobile Insider, Joe Mandese - Thursday, May 12, 2022
A new study of hundreds of ad execs finds they prefer targeti ...
- Gaming Needs To Close The Ad Experience Gap (But First Developers Need To Honor It)
MediaDailyNews, John Bishop - Tuesday, May 10, 2022
The genre's growth depends on developers closing a critical gap between experienc ...
- Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 10, 2022
Smarter search optimization and tactics can sell items in stock, according ...
- Nearly Two-Thirds Of Livestreamers Watch Sports
Video Insider, Karlene Lukovitz - Tuesday, May 10, 2022
Livestreaming is also an effective channel for reaching older audiences, according ...
- U.S. To Drive Doubling Of Global AVOD Revenues, To $70B, This Year
Digital News Daily, Karlene Lukovitz - Monday, May 9, 2022
U.S. AVOD revenue generated by series and features will grow by $ ...
- Pulse Check: Buyers Weigh In On CTV's Advantages, Remaining Obstacles
Advanced TV Insider, Karlene Lukovitz - Friday, May 6, 2022
More input on why CTV spend, while growing, is still far bel ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
MediaDailyNews, Joe Mandese - Friday, May 6, 2022
The study comes as a perfect storm of developments have led ...
- Red, White & Theocratic
Red, White & Blog, Joe Mandese - Friday, May 6, 2022
According to a new Ipsos study, two-thirds of Americans are likely ...
- DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
DISQO on Thursday announced the acquisition of a software-as-a-service technology company th ...
- Accenture, Mastercard, Abbot, Toyota Get High Marks For Diversity
Marketing Daily, Tanya Gazdik - Wednesday, May 4, 2022
The results are derived from corporate survey submissions from companies with ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- 'Effective' CPMs Climb As Prime-Time Ad Spending Declines
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in t ...
- Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2022
The Advertiser Perceptions survey, released by the IAB this morning, shows ...
- Overlay Ads On CTV Increase Search Intent, Study Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 3, 2022
Brands should consider using ads that appear in video content, rather th ...
- CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IAB
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The report estimates average time spent per day in 2022 for C ...
- Q1 National TV Ad Revenue Sinks 2.6% Without Olympics, AVOD Grows 63%
Television News Daily, Wayne Friedman - Monday, May 2, 2022
Total Q1 national TV linear advertising was up 4.7% to $9.1 billio ...
- Will Political Ad Spend Remain High For Linear TV?
TV Watch, Wayne Friedman - Tuesday, May 3, 2022
When including all media platforms -- local broadcast, local cable/satellite, radio, digit ...
- How 5G Will Transform Video Within 5 Years
Video Insider, Karlene Lukovitz - Tuesday, May 3, 2022
By 2027, 5G will be transforming video and television transmission, local broadcas ...
- 35% Of CTV Ad Buyers Plan To Increase Upfront Commitments
Advanced TV Insider, Karlene Lukovitz - Friday, April 29, 2022
Upfront buys will also be about evenly divided among CTV-first, linear-first a ...
- SVOD Honeymoon Over? Penetration Down Despite Rise In Streaming-Only Viewers
Digital News Daily, Karlene Lukovitz - Thursday, April 28, 2022
Even as pay-TV subs decline, SVOD penetration is starting to be impact ...
- Nuances Behind Meta's Tracking Pixel
Performance Marketing Insider, Laurie Sullivan - Thursday, April 28, 2022
The Markup released initial findings from a study that found Facebook h ...
- Chasing Netflix: In TV's New Golden Age, Who Leads The Way?
Research Intelligencer, Steve Sternberg - Thursday, April 28, 2022
Nearly half of U.S. homes (46%) with a broadband internet connection subscrib ...
- Nielsen Strikes Smart TV Data Deal With Vizio
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Nielsen has struck a deal with Vizio to add data from Vizio ...
- Twitter Mulls Ad-Free Platform - Do TV Networks Benefit?
TV Watch, Wayne Friedman - Wednesday, April 27, 2022
Twitter pulls in around $5 billion in ad spending per year. W ...
- 20%+ Engage With Interactive Ads, But Many Aren't Sold On AVOD Content
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
TiVo's latest survey finds nearly a quarter of North American adults ha ...
- An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 26, 2022
A study released by Apple and conducted by a professor at Columb ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...
- Tinuiti Partners With Snapchat To Drive Performance
Digital News Daily, Colin Kirkland - Friday, April 22, 2022
Through the partnership, Tinuiti will gain access to the full suite ...