- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System
MediaDailyNews, Joe Mandese - Wednesday, June 1, 2022
"Measuring and optimizing attention is an integral component of cutting through t ...
- U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 1, 2022
Commerce media is forecast to reach about $200 billion in total addressab ...
- Fewer Americans Say They Feel Represented In Advertising
Research Intelligencer, - Wednesday, June 1, 2022
Consumers are showing signs of disillusionment with the power of media ...
- Google Bans Training For Deepfakes In Colab, Distancing Project From Porn
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Colab made it easier to create deepfakes, with forums to discuss a ...
- NP Digital Acquires Keyword Tool AnswerThePublic To Give Marketers Visual View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2022
The product, AnswerThePublic, will be integrated into NP Digital's UberSuggest to gi ...
- Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
MoffettNathanson Research projects that the major four U.S. broadcast networks will si ...
- Study Authors Deny GOP Claims Of Gmail Bias Against Conservatives
Email Marketing Daily, Ray Schultz - Thursday, May 26, 2022
The authors of a study that found Gmail is more likely ...
- Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs
Performance Marketing Insider, Laurie Sullivan - Thursday, May 26, 2022
The metaverse might be the latest buzzword for the ad industry, b ...
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
Research released from The Advertising Coalition and conducted by IHS Markit ...
- How Obsessed Is Your State With Social Media?
Digital News Daily, Colin Kirkland - Tuesday, May 24, 2022
A study by digital marketing agency Hennessey finds North Carolina is t ...
- Spotify Trumps Netflix, YouTube As 'Must-Have' Platform
Digital News Daily, Karlene Lukovitz - Wednesday, May 25, 2022
Study also underlines the benefits of bundling services, content to increase engagemen ...
- Trader Joe's, HEB Grocery, Patagonia Tops In Brand Reputation
Marketing Daily, Sarah Mahoney - Tuesday, May 24, 2022
"Companies delivering on time and keeping their promises despite supply-chain issues a ...
- Legacy Media Stocks Pulled Down By Snap's Ad Warning
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2022
Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-bas ...
- 'Slight Recession' Weighing On Internet Stocks, Per Analyst Firm
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 25, 2022
Baird Capital Analysts late Tuesday lowered stock estimates for a majority ...
- Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Kids believe their generation has a much clearer understanding of gender compar ...
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Marketing budgets climbed to 9.5% of total company revenue in 2022 ...
- Growing Political Divisions - What's 'Good For Business' - And Media Brand Aspirations?
TV Watch, Wayne Friedman - Tuesday, May 24, 2022
Conservative-leaning TV news stations and networks are coming clean with how th ...
- Analysis Uncovers Demos, Affinities Of Streaming Free-Trial Junkies
Video Insider, Karlene Lukovitz - Tuesday, May 24, 2022
Some insights from AI company Helixa may help streaming services keep the ...
- Ford Collaborates With Wine Country
Drive Time, Tanya Gazdik - Monday, May 23, 2022
Telematics systems improve efficiency and productivity by helping reduce vehicle downtime throu ...
- Industry Vet Brian O'Kelley Joins Blockthrough Board Of Advisors
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 20, 2022
Brian O'Kelley, CEO and co-founder of Scope3, credited with the invention ...
- Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
Advanced TV Insider, Karlene Lukovitz - Friday, May 20, 2022
Average frequency across 30 CTV campaigns of varying sizes was just 4. ...
- Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
MediaDailyNews, Michael McLaren - Friday, May 20, 2022
The market is sending disruptive intent signals for creative agencies, while b ...
- Ace Hardware Tops In Customer Satisfaction
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 18, 2022
Ace Hardware at the top of the J.D. Power 2022 U.S. Ho ...
- Netflix Losing More Long-Term Subscribers, Hulu Grabbing 1 In 3 Defectors
Digital News Daily, Karlene Lukovitz - Thursday, May 19, 2022
The proportion of subscribers of three years' duration or longer who a ...
- Dumping On CDPs: Many Owners Say Their Platform Underperforms
Email Insider, Ray Schultz - Wednesday, May 18, 2022
Only 10% of CDP owners feel their CDP meets all their need ...
- Massachusetts, New York, Illinois Best States For Marketing Career
Marketing Daily, Tanya Gazdik - Tuesday, May 17, 2022
Massachusetts offers higher wages for a marketing manager -- $183,200 on avera ...
- New Report Highlights Ecommerce Trends Resulting From Pandemic
Digital News Daily, Colin Kirkland - Monday, May 16, 2022
A study by media company Xaxis, marketing agency Catalyst and London Resear ...
- OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2022
Specifically, 41% of consumers said they initiated an online search after seei ...
- YouTube Releases Data -- Story Makes The Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Some 80% of people say they are more open to advertising ...
- Dstillery Introduces Cookieless Alternative
Data & Programmatic Insider, Laurie Sullivan - Monday, May 16, 2022
Dstillery last week launched ID-free AI for cookieless ad targeting. The compa ...