- IBM Teams With Big Brands/Agencies To Mitigate Bias In Ad Tech
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 20, 2022
IBM launched an initiative as part of the Cannes Lions festival, bringi ...
- Mastercard Predicts Rise In Back-To-School Shopping
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 16, 2022
Retail sales are expected to grow 7.5% from mid-July through Labor Day, accordi ...
- Are Emerging Martech Trends Good For Business, Or Just Hype?
Digital News Daily, Colin Kirkland - Wednesday, June 15, 2022
Emerging technologies such as blockchain, AI and IoT platforms -- systems ...
- AR Gives Most Consumers More Confidence In Purchases, Study Finds
Digital News Daily, Colin Kirkland - Thursday, June 16, 2022
The tools and information consumers seek most are lacking for 67% ...
- Kantar Taps Merkle Vet For Top Insights Role In The Americas
MAD, Steve McClellan - Thursday, June 16, 2022
Will Bordelon will serve as CEO Insights Americas for the market resear ...
- CMOs Receive High Grades From CEOs, Despite Revolving Door
Marketing Daily, Tanya Gazdik - Thursday, June 16, 2022
"CMOs should embrace the fact that CEOs are crazy and mercurial ...
- Streaming Logs Third Month Of Record TV Viewing Share
Advanced TV Insider, Karlene Lukovitz - Thursday, June 16, 2022
In May, streaming's share hit its highest mark to date, at 31.9 ...
- Firms Seek To Add Channels, Expand Customer Engagement In Next 12 Months: Study
Email Marketing Daily, Ray Schultz - Thursday, June 16, 2022
Brands hope to improve their customer experience and improve personalization by explori ...
- BIA Lowers Local Advertising Estimates For 2022 To $167.4 Billion
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion low ...
- Apple, Google Soar As COVID Keeps Rewriting Brand Valuation
Marketing Daily, Sarah Mahoney - Wednesday, June 15, 2022
Apple is on track to become Kantar's first trillion-dollar brand, moving ba ...
- Netflix Forecast To Hit $1.2B, Disney+ $1.8B In Advertising By 2025
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
"We expect Disney+ to monetize U.S. advertising at a faster pace th ...
- TV Ecosystem Cleaning Up Its Act? Less Equipment, Trimming Down To Most-Watched Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, June 15, 2022
We have too much TV home equipment, which seems to track wi ...
- Media Bias Is A Fact Of Life - But Polarization Need Not Be
MediaDailyNews, Harleen Kaur - Tuesday, June 14, 2022
We can recognize and engage with media bias and overcome our o ...
- Blippar AR Content Creation Integrated With Microsoft Teams
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 14, 2022
Blippar's integration of augmented-reality tool Blippbuilder with Microsoft Teams, announced Tuesday, enabl ...
- Lab Tested: Insomnia's Cookie-vation Experience
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As Insomnia Cookies sought to rebrand its late-night snacking model around n ...
- Meta Halts Multiple Metaverse-Related Hardware Projects
Digital News Daily, Colin Kirkland - Friday, June 10, 2022
Meta is citing rising costs of its metaverse-unit Reality Labs as we ...
- Smart TVs Have Little Impact On U.S. Household TV Viewing Behavior
Digital News Daily, Karlene Lukovitz - Friday, June 10, 2022
U.S. households with and without smart TVs both watch more than fo ...
- Comcast Study: 20% - 30% Of Video Ad Spend Should Go To Streaming
Advanced TV Insider, Karlene Lukovitz - Thursday, June 9, 2022
The recommendation is based on viewership and ad exposure data from mo ...
- What Will Drive The Fall Midterms
Marketing Politics Weekly, Ed Keller, Koen Pauwels - Wednesday, June 1, 2022
Among research findings: fake news matters, but its impact varies by to ...
- Political Ads Miss As Much As 40% Of Voters Due To Traditional Buying Strategies
Television News Daily, Wayne Friedman - Tuesday, June 7, 2022
Traditional linear TV-focused political advertising continues to underdeliver large segments of voter ...
- Customer Satisfaction Scores Vary For Top Streaming Brands: Study
TVBlog, Adam Buckman - Wednesday, June 8, 2022
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock a ...
- Two-Thirds Of Marketers Plan To Invest More In Social, Web3
Digital News Daily, Colin Kirkland - Monday, June 6, 2022
About 67% of 500 marketers recently polled by Sprout Social plan ...
- ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
Email Insider, Ray Schultz - Tuesday, June 7, 2022
But over half of marketers expect to use cookies as identifiers ...
- PathFactory Names Christine Polewarczyk To Senior Product Marketing, Research Role
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
Polewarczyk joins PathFactory from Forrester, where she led B2B content research. ...
- Procurement If You Want It: Most Marketers Eschew Inside Help When Sourcing Products
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
Martech is the top area for involving the procurement department, and creati ...
- Brands May Get A Charge Out Of This Catalina/Volta Deal - Dole Did
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
Consumer shopping researcher Catalina and digital out-of-home ad network Volta have partner ...
- Google Keyword Searches For Budgeting Up
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 6, 2022
Google searches reflect worldwide consumers' concerns about the economy. Trending higher ...
- Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
Audio can change the way consumers feel about a brand. Recent studi ...
- Gen Zers: How Much TV Will They Watch -- Along With Other Digital Platforms?
TV Watch, Wayne Friedman - Friday, June 3, 2022
A Horowitz Research October study of Gen Z shows that 45% sti ...
- Competitive Ad Tracker SMI Sold To Private Equity Firm
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
Financial details were not disclosed, but as part of the transaction, S ...