- For Influencers/Creators It's More About Passion Than Money, New Study Finds
MAD, Steve McClellan - Monday, July 11, 2022
The report is from Stagwell's MMI and Harris Poll, which found th ...
- Automotive June TV Spending Drops 23%
Marketing Daily, Tanya Gazdik - Monday, July 11, 2022
The biggest spending increase in June was Infiniti -- up over 13,20 ...
- Council Finds New Phase Of 'High-Velocity' Data, Most Brands Still Not Using AI Pervasively
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"Many need to get better at extracting relevant data signals across channel ...
- Tubular Labs Moves Beyond Social To Integrate Search Insights, Web Browsing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 8, 2022
Tubular Labs, which provides insights from a variety of platforms, added da ...
- 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
MediaDailyNews, Joe Mandese - Friday, July 8, 2022
"Ad budget cuts are being led by former emerging categories that ha ...
- Horizon Acquires Revenue Enablement Institute, Launches Data-Driven B2B Unit
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2022
Horizon tapped long-time B2B marketing exec Chris Hummel to run its n ...
- Meta Develops AI Model That Can Translate 200 Languages In Real Time, Wikipedia Uses It
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 6, 2022
Meta's AI unit built a model the company says is the fir ...
- H-E-B Beats Amazon In Online Grocery Sales
Marketing Daily, Sarah Mahoney - Friday, July 1, 2022
H-E-B's strength shows that regional retailers can do a great deal ...
- With Thrifty Back In Style, Marketers Need New Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 1, 2022
With consumers returning to being thrifty, marketers need to adjust messages ...
- Sunday Mornin' Comin' Down
TV Watch, Barry Friedman - Tuesday, July 5, 2022
As of March, "Face the Nation," "Meet the Press" and "This Wee ...
- Where There's Smoke There's Hemp Cigarettes
CPG Insider, Steve Ellwanger - Friday, July 1, 2022
Even in its nascent development phase, CBD-rich smokable hemp is gaining u ...
- The Twitter News Bubble: Used More By Journalists Than General Public
Digital News Daily, Colin Kirkland - Thursday, June 30, 2022
Twitter ranked highest for journalists conducting work-related tasks, but scored only 1 ...
- Jeep Named Top Patriotic Brand
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2022
"What used to be forthright patriotic marketing has mutated to camouflaged promotion ...
- Internet Searches For Abortion Medications Rise After Leaked Supreme Court Ruling
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
Internet search traffic for abortion medication rose 162% after someone leaked ...
- Voice Search, Purchases Have Taken Off, And Brands Need To Get On Board
Mobile Insider, Karlene Lukovitz - Thursday, June 30, 2022
About a third of Americans now use voice assistants for purchasing. Si ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Analysts Have More Somber News For Online Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Direct-response advertising will "hold up better" through the economic slowdown that ...
- Smart TV Shipments Sink 9.2% in Q1, Revenues Climb, As Component Shortages Continue
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Smart TV revenues saw growth of 10% to $16.63 billion. Due ...
- 41% Of U.S. OTT Households Are 'Diverse'
Digital News Daily, Karlene Lukovitz - Tuesday, June 28, 2022
Non-white households' share is up from 39% two years ago. ...
- Native Video Ads Beat Social On Brand Favorability: Study
Digital News Daily, Karlene Lukovitz - Wednesday, June 29, 2022
Native ads on the open web also outperformed ads on video platform ...
- Buick Tops J.D. Power Study, Tesla Included For First Time
Marketing Daily, Tanya Gazdik - Tuesday, June 28, 2022
J.D. Power has calculated a national IQS score for Tesla based ...
- 72% Of U.S. Travelers Choose Destination Based On Personalized Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 28, 2022
Ad trends data from AdTheorent found 57% of U.S travelers consider themselv ...
- Consumer Insights Startup Lands Funding Via Seed Round
Mediapsssst, Richard Whitman - Friday, June 24, 2022
Knit's technology enables clients to tap into a network of over ...
- Gen Z Frustrated By Vehicle-Buying Experience
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2022
Gen Z consumers found it more difficult to buy a car onli ...
- Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile
Mobile Insider, Joe Mandese - Thursday, June 23, 2022
Nestle has been testing mono sound and digitally compressed video on mobil ...
- TBWA 'Future Of Work' Report Finds Creatives Want Better Work/Life Balance
MAD, Steve McClellan - Tuesday, June 21, 2022
An agency survey found 80% of respondents agree/ strongly agree it ...
- Q&A: The Changing Economics Of Brand Value
Marketing Daily, Sarah Mahoney - Tuesday, June 21, 2022
The pandemic may have broken the model for predicting brand value. ...
- Tesla Named 'Most American' Vehicle
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2022
Many shoppers (40%) say buying a car built in America is n ...
- Easy to Heat, Fun to Eat - How Listening More Intently to Consumers Helped White Castle Power through the Pandemic
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
By asking good questions, listening intently to consumers, and then acting bas ...
- R3 Acquires Ad Intelligence Platform Adbrands.net
MAD, Steve McClellan - Friday, June 17, 2022
Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands a ...