- Porsche, Dodge Rank Highest In 'Emotional Experience'
Marketing Daily, Tanya Gazdik - Thursday, August 4, 2022
Porsche ranks highest among all brands, while Dodge is the highest-ranked ma ...
- USPS, Charmin, Samsung Ran Most-Liked TV Ads
Marketing Daily, Les Luchter - Wednesday, August 3, 2022
Charmin's "Roll it Back, Everybody" commercial, featuring the brand's talking bear famil ...
- EV Owners Focused More On Tech Than Altruism
Marketing Daily, Tanya Gazdik - Tuesday, August 2, 2022
Almost half of respondents are open to buying an electric car fr ...
- Linear TV Down In Major Markets, On-Demand To Surpass Linear In U.S. This Year
Digital News Daily, Karlene Lukovitz - Tuesday, August 2, 2022
Long-form and social media viewing time increased. ...
- Microsoft Research Paper Resurfaces To Benchmark Interference For Sponsored Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2022
A group of Microsoft Research scientists published a paper that attempts ...
- Consumers Navigate 'New Normal' In Travel
Marketing Daily, Tanya Gazdik - Saturday, July 30, 2022
Horizon Media finds concern about the riskiness of travel has declined alongsi ...
- Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What's Left?
TV Watch, Wayne Friedman - Friday, July 29, 2022
YouTube Q2 ad revenues were up just 4% -- slightly under analyst ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- Gamers' Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool
Mobile Insider, Karlene Lukovitz - Wednesday, July 27, 2022
Perceptions of widely disliked standard in-game video ads have improved marginally, a ...
- Warner Bros. Discovery Revamps Senior Ad Executive Team
Television News Daily, Wayne Friedman - Wednesday, July 27, 2022
The biggest moves will come with realignment as Jon Diament, Karen Grinth ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
"With rising consumer prices, discount store marketers sought the attention of val ...
- New Index Ranks Brands Based On Misinformation Risk, Tesla Is No. 1
MediaDailyNews, Joe Mandese - Wednesday, July 27, 2022
The index is a collaboration of misinformation ratings service NewsGuard, and Pulsa ...
- Disney's Big Streaming Ad Push: Political Ads? Not So Much - There Are Rules
TV Watch, Wayne Friedman - Wednesday, July 27, 2022
Disney's Hulu can be picky about what political ads it wants ...
- Sampling Error: The Distorted Reality Of Research
MAD, Kelcey Curtis - Monday, July 25, 2022
How do we add pigment to traditional research surveys' shades of gr ...
- Purpose Doesn't Need Rethinking -- It Needs To Be Done Properly
MediaDailyNews, Alex Lewis - Tuesday, July 26, 2022
As the debate around the role and effectiveness of purpose for bran ...
- NFL+ Launches, League Saw A 14% Rise In 2021-22 TV Ad Revenue
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The NFL launches NFL+ today, as the NFL posted another TV ...
- 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than Volume
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The upfront TV marketplace, including broadcast and cable TV nets, posted "modes ...
- TV Ad Prospects As Recession Looms: Are Social Media Ad Concerns A Harbinger?
TV Watch, Wayne Friedman - Tuesday, July 26, 2022
Forecast downturns from major digital media players may be ahead of t ...
- Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings
Video Insider, Karlene Lukovitz - Tuesday, July 26, 2022
The latest Hub video monetization study also finds viewers' estimates of the ...
- European Marketers Advanced Their Digital Skills During Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 25, 2022
But many see skills and measurement as key barriers to growth, WA ...
- Studies Reveal Chick-fil-A's Search Dominance, Impact Of QSR OOH Ads
Marketing Daily, Steve Ellwanger - Monday, July 25, 2022
Sixty-seven percent of those who had seen a QSR OOH ad a ...
- Microsoft: What Makes Its Collaboration With Roku 'So Important'
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 24, 2022
Microsoft's TV attribution research revealed that online shoppers are more likely ...
- Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Television News Daily, Wayne Friedman - Friday, July 22, 2022
A downturn in the economy could drive a 9.6% decline in ...
- Prime Time: Amazon Sent Half A Billion Emails For Its Sale Days This Year
Email Insider, Ray Schultz - Friday, July 22, 2022
Amazon drove $12 billion in global sales during Prime Days this yea ...
- Inflation Has Households Rethinking Streaming Subscriptions: Study
TVBlog, Adam Buckman - Friday, July 22, 2022
In the current climate for subscription streaming, inflation is driving cancellations whil ...
- 75% Of U.S., U.K. Consumers Uncomfortable Buying From Brands With Poor Data Ethics
Digital News Daily, Karlene Lukovitz - Thursday, July 21, 2022
Growing mistrust has 40%+ saying they wish they could refuse to sha ...
- CX Marketers Rank Surveys As Top Channel
Email Marketing Daily, Ray Schultz - Wednesday, July 20, 2022
Email marketing falls in behind websites, social and other channels, Netigate repo ...
- Parents Cut Back Anywhere, But Not Back-To-School
Marketing Daily, Sarah Mahoney - Tuesday, July 19, 2022
"Kids grow every year. They need new clothes. School supplies have ...
- Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic Mindsets
MediaDailyNews, Joe Mandese - Wednesday, July 20, 2022
The segments require both new messaging, as well as media strategies, ...
- Viewers Stay Loyal To In-Home Entertainment As Inflation Surges
Research Intelligencer, - Wednesday, July 20, 2022
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns ov ...