- Is Brand Vs. Performance Media An Outdated Construct?
RTBlog, Joe Mandese - Monday, August 29, 2022
"The overall mix of advertising shifts possibly in favor of brand rath ...
- 59% Of U.S. Adults Watch Video Daily On Non-TV Devices
Advanced TV Insider, Karlene Lukovitz - Thursday, August 25, 2022
Half of adults watch daily on a mobile phone. And SVODs p ...
- Q2: Non-Game Apps Overtake Game Apps, But Consumer Spend Down For 1st Time
Mobile Insider, Karlene Lukovitz - Thursday, August 25, 2022
After the spike in pandemic growth, consumers are redirecting some of the ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The study shows viewability is device-driven -- determined by how and whe ...
- Customer Satisfaction In Automotive Segment Declines
Marketing Daily, Tanya Gazdik - Tuesday, August 23, 2022
Acura and Infiniti experienced "massive" customer satisfaction gains, but most mass-market bran ...
- Crossing The TV 'Rubicon': Cable TV July Viewing Sinks 19% -- Down 32% Over 2 Years
Television News Daily, Wayne Friedman - Tuesday, August 23, 2022
MoffettNathanson, analyzing Nielsen results, says cable TV networks have declined 32%. Broadca ...
- Growth Marketing, Programmatic Misunderstood By Marketers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 23, 2022
Brands turn programmatic on at the top of the funnel, but don ...
- Media Professionals Disconnected From Consumers' Views On Protecting Data, IAS Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
Media professionals are not in sync with consumers' understanding of data priva ...
- Streaming Ads: Relevance Offsets Load -- Up To A Point
Advanced TV Insider, Karlene Lukovitz - Friday, August 19, 2022
Seeing more ads on a streamer doesn't necessarily translate to viewer dissatisfactio ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
The survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- It's The Oxygen, Stupid
Red, White & Blog, Joe Mandese - Thursday, August 18, 2022
And by oxygen, Ipsos political guru Chris Jackson means the ability ...
- 'Second-Screening' Is Popular Among Canadian TV Viewers
Research Intelligencer, Rob Williams - Thursday, August 18, 2022
Almost three-quarters of Canadian TV viewers ages 18 to 29 say th ...
- Constant Contact Offers SMS Marketing To SMBs
Email Marketing Daily, Ray Schultz - Wednesday, August 17, 2022
Constant Contact says its new service enables small businesses to move beyo ...
- July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
The ad marketplace contracted 12.7% in July vs. the same month ...
- Study Finds 'Virtual In-Content Ads' Boost TV Campaign Lift
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
Without describing what it actually is, the study from Kantar and Mirri ...
- Rakuten Travel Research Shows How Consumers Search For Deals
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 17, 2022
Rakuten Advertising's recent travel research shows 44% of travelers plan to spe ...
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
SMI says Netflix has a clear opportunity to hit this "sweet spo ...
- B2B Hurts: Buyers Are Frustrated By Several Technology Pain Points
Email Insider, Ray Schultz - Tuesday, August 16, 2022
Most will jump to a competitor if a supplier's channel cannot provi ...
- Omnicom Levels Up, Launches Gaming Practice
MAD, Steve McClellan - Monday, August 15, 2022
The new focus on gaming is driven mostly by big growth ...
- Pay TV's Accelerated Bleeding Continues: Down 1.9M Subs For 2nd Consecutive Quarter
Digital News Daily, Karlene Lukovitz - Monday, August 15, 2022
Cable providers Comcast and Charter combined lost nearly 725,000 subs in t ...
- Consumers Are 'Trading Down,' Buying Less, Commerce Signals Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 12, 2022
Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflati ...
- Netflix Dominates Q2 Streaming Minutes: YouTube, Hulu, Amazon, Disney+ Follow
Television News Daily, Wayne Friedman - Friday, August 12, 2022
Netflix has few challengers in streaming minutes of viewing, but there ...
- Competition Spurs Decline In VOD And Online Linear Consumption Per User, Per Service
Advanced TV Insider, Karlene Lukovitz - Friday, August 12, 2022
The big exception is sports programming. ...
- Product Placement On Pace To Surge 14% Globally, 15% In U.S., In 2022
Digital News Daily, Karlene Lukovitz - Friday, August 12, 2022
Last year, placement spend leapt 12% globally, 13% in the U.S., repor ...
- FEC Gives Google Green Light To Let Political Campaigns Evade Gmail Spam Filters
Performance Marketing Insider, Laurie Sullivan - Friday, August 12, 2022
A four-to-one vote by the FEC approved an advisory opinion on Google ...
- 2022 Political Advertising Estimated To Hit Record $9.7B, CTV At $1.4B
Television News Daily, Wayne Friedman - Thursday, August 11, 2022
The political advertising estimate for 2022 is the highest ever for a ...
- Pew: Facebook's Share Of Teens Plummets To 32%, YouTube And TikTok Rule
Digital News Daily, Karlene Lukovitz - Thursday, August 11, 2022
YouTube handily beats TikTok, at 95% and 67%, respectively. ...
- GfK Finds 'Radically Altered' Survey Environment, Overhauls Methods To Boost Quality Control
MediaDailyNews, Joe Mandese - Thursday, August 11, 2022
One of the largest sources of media planning research, GfK said t ...
- Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 Viewers
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Nielsen says all its media panels have seen growth -- including i ...
- Research: American CMOs Losing The Data Challenge
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
A GfK study of U.S. CMOs finds a dismal lack of confiden ...