- KFC's Colonel Turns Honey Bear For New Menu Item
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2018
The talking honey-bear bottle is starring in TV spots and social med ...
- Melvin Brewing Plays The Name Game And Wins
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 6, 2018
What's in a name? Everything, according to Melvin Brewing founder Jeremy Toft ...
- Pizza Hut Rolls Out Its First NFL Sponsorship Season Blitz
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2018
In addition to ads featuring Steelers' Antonio Brown and JuJu Smith-Schuster, t ...
- Carl's Jr., Hardee's Woos Young Adults With Froot Loops Donuts
Marketing Daily, Karlene Lukovitz - Friday, August 31, 2018
The QSR brands and Kellogg's both stand to gain from a n ...
- Coca-Cola Splashes Out GBP3.9bn On Costa Coffee
Around the Net In MAD London, Sean Hargrave - Friday, August 31, 2018
"The Drum" is among the many UK publications breaking the news th ...
- Buffalo Wild Wings Partners With DraftKings
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
Creative features a refreshed logo with a softer, more neutral color palet ...
- Voice Assistants Can Get You Coffee And Buy Your Concert Tickets. Sorta
Marketing Daily, P.J. Bednarski - Wednesday, August 29, 2018
Samsung Galaxy Note 9's Bixby partners with Ticketmaster, while Alexa is n ...
- U.S. Ad Market Expands 10% In July, Digital Continues To Be The Beneficiary
Research Intelligencer, Joe Mandese - Monday, August 27, 2018
The national U.S. ad marketplace expanded 10% in July, thanks largely ...
- California Votes To Bar Soda As Default Drink With Kids' Meals
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2018
Bill making water and milk the defaults comes two months after bevera ...
- Taco Bell Spices Up Menu With Rattlesnake Fries
Around the Net In Brand Marketing, Phyllis Fine - Sunday, August 19, 2018
Taco Bell is launching two French-fry variations: Rattlesnake Fries and "Reaper Ran ...
- Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 16, 2018
Some 5% of local businesses don't have listings on any of t ...
- Sonic Vs. Shake Shack: Which Does Better Email?
Around the Net in Email, Ray Schultz - Thursday, August 16, 2018
Sonic and Shake Shack both have robust email marketing programs. How ...
- Hackers Use Chipotle Ad To Spread Malware
Digital News Daily, Laurie Sullivan - Tuesday, August 14, 2018
Confiant identified what its researchers call the "single worst malware redirect attac ...
- QSR Breakfast Consumers Are A Complicated Bunch
Marketing Daily, Karlene Lukovitz - Friday, August 10, 2018
New study defines five target groups based on emotional needs, as we ...
- Marketing Today: Pizza Hut's Zipporah Allen
Marketing Daily, Alan Hart - Wednesday, August 8, 2018
Before Pizza Hut, Allen was at McDonald's for eight years. Perhaps mo ...
- TripAdvisor Business Listings Gain Years Of Review Data Through Uberall Partnership
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 7, 2018
Uberall, which focuses on nearby listings, announced on Tuesday a partnership wi ...
- QDOBA Selects Cogniscient For Media Duties
MAD, Steve McClellan - Monday, July 30, 2018
Cogniscient Media is the recently rebranded media arm of Pittsburgh-based agency Ma ...
- Bob Evans Taps Buckeyes' Urban Meyer As 'Head Breakfast Coach'
Marketing Daily, Karlene Lukovitz - Monday, July 30, 2018
Meyer will star in TV, radio, digital, social and in-restaurant ads, a ...
- Chick-fil-A Dips A Claw Into Meal Kits Business
Marketing Daily, Karlene Lukovitz - Tuesday, July 24, 2018
Atlanta-area in-store test of 5 chicken-recipe kits is first QSR venture in ...
- Is Essence About To Win Nando's?
Around the Net In MAD London, Sean Hargrave - Monday, July 23, 2018
"Campaign" is reporting on industry rumours that WPP-owned Essence is about ...
- Eater, NBA Team For Video Series
Publishers Daily, Sara Guaglione - Thursday, July 12, 2018
The most popular "Home & Away" episode on YouTube follows Lakers play ...
- Del Taco Celebrates Its 'Hardest-Working Hands'
Marketing Daily, Karlene Lukovitz - Friday, July 6, 2018
TV, digital, video and radio ads spotlight fresh ingredients while saluting t ...
- Hamilton, As Extra Crispy Colonel, To Guest On 'General Hospital'
Marketing Daily, Karlene Lukovitz - Monday, July 2, 2018
The guest shot is on July 6, designed National Fried Chicken ...
- Arby's Sets Guinness Ad Records To Promote Coca-Cola Deal
Marketing Daily, Karlene Lukovitz - Thursday, June 21, 2018
Smallest ad (on a sesame seed) and largest ad (five acres' wort ...
- El Jimador Tequila Intros Connected Bottles For Soccer Campaign
AI & IoT Daily, Chuck Martin - Wednesday, June 20, 2018
Tequila bottles are getting connected in advance of a summer soccer campaig ...
- Emma And Venga Team Up On Data-Driven Restaurant Email
Email Marketing Daily, Ray Schultz - Friday, June 15, 2018
Hospitality marketers can deploy the combined resources of Emma and Venga Di ...
- TripAdvisor: Accurate Online Reviews Predict Future Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 11, 2018
A survey released by TripAdvisor on Monday suggests the online channels th ...
- Fast Food Apps Twice As Big As Gambling And Dating
London Blog, Sean Hargrave - Tuesday, June 5, 2018
Figures from comScore show the conversation can't be limited to tv ban ...
- Darden Appoints Brunner AOR For Cheddar's Scratch Kitchen
Accounts on the Move, Larissa Faw - Friday, May 25, 2018
After acquiring Cheddar's Scratch Kitchen for $780 million last year, Darden Restauran ...
- Finger Lickin' Good: KFC Serves Its $234 Million Media Business To Wieden+Kennedy
MAD, Larissa Faw - Wednesday, May 23, 2018
The shift, from Spark Foundry, was made without a formal review. W ...