- Three Ways To Hold On To Customers In Today's Climate
Around the Net in Email, Ray Schultz - Monday, June 1, 2020
Communicating with customers is more important than ever. And one way ...
- Target, Other Retailers Close Locations As Protests Threaten Safety
Marketing Daily - Top of the News, Thom Forbes - Monday, June 1, 2020
Retailers affected include Apple, Walmart, Kroger, CVS, along with some small-business own ...
- Visa Identifies Behavioral Changes In Consumer Spending
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
As the cashless economy moved online in Q1, overall U.S. payments throu ...
- 'Protect the Margins': Spread The Love Masters Amazon CPG Channel With A Simple Mantra
Brand Insider Podcast, Steve Smith - Friday, May 29, 2020
Eschewing VC funding and focusing on B2B and a single Amazon consum ...
- People Expect Stores To Do More To Protect Them
Marketing Daily, Sarah Mahoney - Thursday, May 28, 2020
"It's clear that people are saying, 'I want to go back, b ...
- Free Samples Returning To Costco After COVID-19 Expenses Soar
Marketing Daily - Top of the News, Thom Forbes - Friday, May 29, 2020
The "slow rollout" of new sample process will NOT be "where y ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is th ...
- Connexity Acquires Skimlinks As Affiliate Marketing Consolidation Continues
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Connexity on Thursday announced the acquisition of Skimlinks, which helps to moneti ...
- Walmart Wades Into Used-Clothing Biz
Marketing Daily, Sarah Mahoney - Wednesday, May 27, 2020
The world's biggest retailer is partnering with thredUp, the biggest apparel resel ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not findi ...
- Consumers' Concerns Shift As Pandemic Continues
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2020
Financial concerns continue to spike among millennials, with 36% of 18- ...
- REI Gets Glampy With West Elm Collection
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2020
The REI x West Elm lifestyle products include items that are prett ...
- Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
The move toward featured products in search results will enable the onli ...
- COVID-19 Outbreak Prompts Shift In Email Strategy, List Firm Says
Email Marketing Daily, Ray Schultz - Friday, May 22, 2020
Retailers attempt to move in-store customers online with personalized discount offers, eTargetMed ...
- Walmart Worker/Poet Raps Upbeat Message
Marketing Daily, Sarah Mahoney - Thursday, May 21, 2020
When Terrell "Trizz" Myles penned a poem about coming together to be ...
- Merkle Adds Google Curbside, Retail Store Data To Its COVID-19 Economic Tracker
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2020
Merkle has begun integrating Google data into its Economic Resilience Dashboard th ...
- Amazon Still First Place Many Consumers Search For Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Whether it's searching for the elusive Lysol wipes or a black dre ...
- Consumers Having More Emotional Experiences With Brands Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Consumers are having more emotional experiences with brands as they search f ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider Podcast, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases we ...
- Target Notches 141% Digital Gain, Says Consumers Coming Back To Fashion
Marketing Daily, Sarah Mahoney - Wednesday, May 20, 2020
Target is "executing well in a challenged and volatile environment," writes Edwa ...
- Pier 1 Says It's Time To Close Up All Shops
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 21, 2020
"This decision follows months of working to identify a buyer who wou ...
- Delta Had Its Song --- Was Jet.com Walmart's Song?
Media Insider, Dave Morgan - Thursday, May 21, 2020
This global pandemic is delivering a massive silver lining for Walmart ...
- Criteo Dives Into Performance For Partnerships, Traffic Generation
Performance Marketing Insider, Laurie Sullivan - Thursday, May 21, 2020
The performance of data and websites remains an important metric for bran ...
- Walmart Sales Soar; Company Shutters Jet.com
Marketing Daily, Sarah Mahoney - Tuesday, May 19, 2020
The decision to close down Jet.com is "due to the continued streng ...
- Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 19, 2020
Built to help marketers better understand the impact of COVID-19, the combinati ...
- Bed Bath & Beyond Donates Products Worth $10 Million
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2020
A survey from Good360 found that over the past four weeks, 6 ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-sear ...
- J&J, P&G, L'Oreal Top Spenders In Skincare Advertising In Q1 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
Beauty product ad spend has been one of the key categories impact ...
- Five Ways Ecommerce Brands Can Engage Customers During The Pandemic
Around the Net in Email, Ray Schultz - Monday, May 18, 2020
Retailers should re-engage their customers with email series triggered by events su ...
- Jolyn Partners With Emarsys On Digital Personalization
Email Marketing Daily, Ray Schultz - Monday, May 18, 2020
Women's swimwear firm Jolyn can target segments via email, Facebook, Google Shoppi ...