- Google, Facebook Ads For DTC Retail Brands Drive Less Site Traffic Than Radio, TV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 5, 2019
Brands looking to drive site traffic for direct-to-consumer retail brands should beg ...
- Sears Will Offer Hard Goods Only At 3 Stores With Small Footprint
Marketing Daily - Top of the News, Thom Forbes - Friday, April 5, 2019
Called Home & Life, the stores will be located in Anchorage, Alask ...
- FTC Warns Jewelry Sellers Over Social Media Ads
Digital News Daily, Wendy Davis - Tuesday, April 2, 2019
"Several Instagram and Twitter advertisements depict or reference diamond jewelry without clear ...
- Lazy Local Partners: They Don't Understand Brand Marketing, Study Shows
Email Insider, Ray Schultz - Wednesday, April 3, 2019
Email is rated as one of the two most effective tactics ...
- DSW Launches Campaign With Mindy Kaling
Marketing Daily, Sarah Mahoney - Tuesday, April 2, 2019
Kaling says snakeskin booties "make me want to get back together wi ...
- Google Voice Assistant Tied To Google Ads Caught In Oversight For Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 2, 2019
A recommendation feature that fails to disclose that its voice search resul ...
- Retailers Told: Build Consumer Trust With A Zero-Trust Model
Around the Net in Email, Ray Schultz - Tuesday, April 2, 2019
Only 11% of consumers trust retailers to correctly manage a data breac ...
- Walmart, Google Team For Voice Grocery Shopping
Connected Thinking, Chuck Martin - Tuesday, April 2, 2019
Walmart says it's launching the service on Google but will be "addi ...
- 7-Eleven Unveils 'Lab' Store
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 1, 2019
Testing new retail concepts seem to be all the rage, and n ...
- Homebase Seeks Creative Agency
Around the Net In MAD London, Sean Hargrave - Monday, April 1, 2019
DIY retail chain Homebase is seeking a creative agency to begin wo ...
- Has Lululemon Perfected The D2C Balancing Act?
D2C Insider, Sarah Mahoney - Monday, April 1, 2019
Company prediction that digital sales may eventually account for 50% of a ...
- Walmart Expands Digital Furniture Offers With New Drew Barrymore Line
Marketing Daily, Sarah Mahoney - Friday, March 29, 2019
Sold only on Walmart's websites, the 200-piece collection is priced from $ ...
- Grocery Employees Embrace Opening Day, Form Dodgers Logo
Marketing Daily, Tanya Gazdik - Thursday, March 28, 2019
The multi-year partnership with the Dodgers includes signage at the stadium a ...
- Wongdoody Launches Retail Division, Taps Publicis.Sapient Veteran To Run It
Mediapsssst, Richard Whitman - Friday, March 29, 2019
Steve White has been appointed executive director retail innovation at the agen ...
- KEEN's Monumental Effort Steps Up Land Protection
The MediaPost Cases, Nina Lentini - Friday, March 29, 2019
The brand saw an opportunity to shine a spotlight on grass roo ...
- Chiquita Snapchat Campaign Taps 200 Million Bananas
AI & IoT Daily, Chuck Martin - Thursday, March 28, 2019
"Chiquita will be the first brand to bring Snapchat visual recognition technolo ...
- 'Game Of Thrones' Center Of Big AT&T Cross-Brand Marketing Push
Marketing Daily, P.J. Bednarski - Wednesday, March 27, 2019
On April 1, AT&T flagship stores in four cities will be transform ...
- How McDonald's Acquisition Of Dynamic Yield Changes Recommendations
Performance Marketing Insider, Laurie Sullivan - Thursday, March 28, 2019
The technology will run in McDonald's outdoor digital drive-through menu displays a ...
- Forrester Names Top Retail Apps: Home Depot, Sephora, Walmart
Marketing Daily, Sarah Mahoney - Tuesday, March 26, 2019
Forrester predicts smartphones will influence 32% of offline retail sales in t ...
- Most Retail Buying Decisions Are Made At Home: Study
Around the Net in Email, Ray Schultz - Tuesday, March 26, 2019
A study found that 88% of all key purchase decisions are ma ...
- 7-Eleven, BodyArmor Team On AR For March Madness
Connected Thinking, Chuck Martin - Tuesday, March 26, 2019
The AR feature, created by Zappar, provides two different basketball experiences ...
- Supreme Court Clears Way For Data Breach Suit Against Zappos
Digital News Daily, Wendy Davis - Monday, March 25, 2019
The Supreme Court on Monday rejected Zappos's request to review a low ...
- Kondo Craze Sparks Good For Goodwill, Organizational Products
Marketing Daily, Sarah Mahoney - Monday, March 25, 2019
"Sales of organization solutions will continue to see a positive effect fr ...
- How Many Stores Does A Digital Brand Need?
D2C Insider, Sarah Mahoney - Monday, March 25, 2019
Does opening more stores -- which usually means sinking considerable cash in ...
- DTC Brands: No Longer Just A Cool Story And Purpose
MAD, Amy Lanzi - Friday, March 22, 2019
Direct-to-Consumer brands and retailers are a perfect match and need each oth ...
- Pinterest Heads Into IPO With Former Walmart Ecommerce Lead
Performance Marketing Insider, Laurie Sullivan - Monday, March 25, 2019
As Pinterest execs prepare to take the company through an IPO, Jere ...
- Target Testing Grab-And-Go Snack Bar
Around the Net in IoT, Chuck Martin - Thursday, March 21, 2019
Target is testing a self-service approach for grab-and-go snacks such as popco ...
- With Unexpected Loss, DSW Reinvents Itself As Designer Brands
Marketing Daily, Sarah Mahoney - Wednesday, March 20, 2019
New name reflects retailer's commitment to private-label brands and what it hop ...
- USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading Zones
MediaDailyNews, Joe Mandese - Thursday, March 21, 2019
USIM has developed a new proprietary method that enables retail marketers ...
- How Instagram Will Change Search, Path To Purchase
Performance Marketing Insider, Laurie Sullivan - Thursday, March 21, 2019
Facebook built ecommerce capabilities into Instagram, which has been known as ...