As Major League Baseball fans across the country celebrate the return of spring and Opening Day, employees at a California grocery chain got in the spirit.
Hundreds of Smart & Final employees came together to form the Los Angeles Dodgers logo, trading their brand’s traditional red uniforms for Dodger Blue. The Commerce, Calif.-based grocery warehouse store is the official grocery partner for the Los Angeles Dodgers.
“One of our company values is teamwork, so we brought our team together today to highlight our partnership and Dodger love with a live LA Dodgers logo formation that can be seen from the sky above,” states Dave Hirz, president and CEO of Smart & Final.
The live Los Angeles Dodgers logo formation and pep rally took place Thursday morning. Smart & Final employees from the company’s headquarters, local stores and distribution center were in attendance to wave to the drone camera and cheer on their hometown baseball team.
The multiyear partnership with the Dodgers is part of the Los Angeles-based retailer's ongoing efforts to place food, community and people at the forefront of its shopping model.
The store’s signage will be featured throughout Dodger Stadium, including behind home plate. Beginning April 3 and throughout the season, Smart & Final’s Grand Slam Sweepstakes offers in-store promotions and opportunities for Smart & Final customers to win exclusive Los Angeles Dodgers prizes. The store is promoting the contest online at www.smartandfinal.com/dodgers.