- The Simple Truth That Victoria Beckham Can Teach Marketers
London Blog, Sean Hargrave - Friday, May 4, 2018
She wanted to be as big as Persil -- but then ...
- Google, Facebook, Chinese Platforms Dominate Digital Ad Growth
Digital News Daily, Laurie Sullivan - Thursday, April 26, 2018
Forrester reported in its Q4 Digital Marketing Tracker that Facebook saw price-per- ...
- Macy's Grows Email List With Reactivation Campaign
Around the Net in Email, Ray Schultz - Thursday, April 26, 2018
Macy’s achieved a 6% increase in active email subscribers in the four ...
- Consumers Expect Artificial Intelligence Will Make Shopping Faster
Connected Thinking, Chuck Martin - Tuesday, April 24, 2018
Although many consumers still don't fully understand artificial intelligence, they still ha ...
- Spirited Email Lessons From Total Wine & More
Email Marketing Daily, Ray Schultz - Wednesday, April 25, 2018
Total Wine & More believes that the goal of email is ...
- Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 25, 2018
Retail brands will invest 55% more in online marketing and advertising ...
- Purple's Hyper-Elastic Marketplace
Show Daily, Joe Mandese - Wednesday, April 25, 2018
Brett Swensen, email & automation manager at mattress brand Purple, demonstrated literal ...
- Domino's Adds Artificial Intelligence To Phoned-In Orders
AI & IoT Daily, Chuck Martin - Monday, April 23, 2018
Domino's Pizza is adding artificial intelligence to pizza ordering by way ...
- Mother's Day Search, Research For Young Adults Begins On Smartphones
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 24, 2018
During a Q1 earnings call, Google CEO Sundar Pichai said J.Crew h ...
- Storytelling Through Email: How Chico's Uses Brand Personas
Show Daily, Sarah Mahoney - Monday, April 23, 2018
The email strategy supports the broader mission, which is to "encourage h ...
- Online Shoppers Turning To Voice Devices
AI & IoT Daily, Chuck Martin - Friday, April 20, 2018
Online shoppers are using voice devices before, during and after they ma ...
- Writer Explains: Why He Loves Glossier's Emails
Around the Net in Email, Ray Schultz - Friday, April 20, 2018
Glossier, the New York-based beauty startup, is getting famous for its ema ...
- Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 19, 2018
Catalina, a digital media company focusing on shopper data and personalizing discoun ...
- Primark Taps The Bait Shoppe To Raise U.S. Awareness
Accounts on the Move, Larissa Faw - Wednesday, April 18, 2018
International retail chain Primark has appointed New York-based The Bait Shoppe ...
- Etsy Charges Sellers For Inclusion In Emails
Around the Net in Email, Ray Schultz - Thursday, April 19, 2018
Etsy had updated its Sales and Coupons tool and is now chargi ...
- High Street Woes See Debenhams Profits Drop 85%
Around the Net In MAD London, Sean Hargrave - Thursday, April 19, 2018
The department store chain is blaming cold weather and the high co ...
- Dunkin' Donuts Taps BBDO For Creative, Arc For Retail/In-Store Duties
MAD, Steve McClellan - Wednesday, April 18, 2018
The client, which reported ad expense of $476 million last year, ...
- Best Buy, Amazon Partner For New Smart TVs
AI & IoT Daily, Chuck Martin - Wednesday, April 18, 2018
Amazon and Best Buy are teaming to bring the next generation ...
- The Email Comfort Zone: Purchases Start On Smartphones, End On Desktops
Email Insider, Ray Schultz - Wednesday, April 18, 2018
Shoppers read emails on their smartphones. But they buy on desktop. ...
- Search Terms Reflect A Change In Grocery Shelves
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 18, 2018
If product categories shelved in center-store aisles have become more important, p ...
- Macy's Put's Media Assignment Into Review
Accounts on the Move, Steve McClellan - Monday, April 16, 2018
National retailing giant Macy’s has launched a media review. Carat is t ...
- Monoprix Debuts 'The Worst Song In The World'
Out to Launch, Larissa Faw - Monday, April 16, 2018
Monoprix and its agency Rosapark are promoting the French-based grocery chain's ho ...
- Retail Search 'Fit' Recommendations Fail To Curtail Returns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 13, 2018
Overall, returns cost retailers about $351 billion annually as a percentage ...
- New Lead-Gen Feature Generates Notifications And Emails
Around the Net in Email, Ray Schultz - Friday, April 13, 2018
Retailer Web Services has added a feature to its WebFronts Level ...
- ToysRUs To Close Final Stores Within Two Weeks
Around the Net In MAD London, Sean Hargrave - Friday, April 13, 2018
The last remaining ToysRUs stores will be shut within a fortnight, "S ...
- Shoppers' Hit List: What Turns Them On And Off Online
Email Insider, Ray Schultz - Thursday, April 12, 2018
Consumers will share their email addresses and other data with retailers ...
- Google Developing Merchandising Analytics Services
Performance Marketing Insider, Laurie Sullivan - Thursday, April 12, 2018
Google is in the early stages of developing a merchandising suite ...
- 'The Players Tribune,' Sharpie Partner For Product And Content Deal
Publishers Daily, Sara Guaglione - Wednesday, April 11, 2018
The Sharpie deal features four athletes: Aaron Rodgers, Chris Paul, Alex Morg ...
- Forrester Estimates E-commerce On Smartphones Will Reach $209 Billion In 2022
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 11, 2018
Forrester's latest U.S. mobile and tablet commerce forecast for 2017 to 20 ...
- Bing Shopping Ads Add Multiple Images, Product Status Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 10, 2018
Bing Shopping ads now allow marketers to include multiple image URLs ...