- Hershey's Taps VR To Test In-Store Marketing
Connected Thinking, Chuck Martin - Monday, July 10, 2017
Virtual reality is joining shopper marketing. A virtual supermarket was created f ...
- Debenhams Review To Focus On "Social Shopping"
Around the Net In MAD London, Sean Hargrave - Friday, July 7, 2017
J Walter Thompson has been put on alert as Debenhams seeks ...
- LensCrafters Seeks To Connect Emotionally
Marketing Daily, Tanya Gazdik - Friday, July 7, 2017
The video introduces "The Good Portal," a concave window built into ...
- QVC And HSN To Merge, Forging Third-Largest E-Retailer
Marketing Daily - Top of the News, Thom Forbes - Friday, July 7, 2017
QVC parent Liberty Interactive is acquiring the 68% of HSN it do ...
- How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing
Search & Performance Marketing Daily, Monique Zapata-Kaufman - Friday, July 7, 2017
Amazon recently announced its third annual Prime Day to take place ...
- Women, Tech Companies Fill Forbes Top 50 CMO List For 2017
Digital News Daily, Laurie Sullivan - Wednesday, July 5, 2017
Women are finding a seat at the top of the executive ladde ...
- How Big Is Big? Amazon Prime Day Returns
Marketing Daily, Sarah Mahoney - Wednesday, July 5, 2017
Market Track predicts this Prime Day will be even bigger, with 5 ...
- Survey: Shoppers Say Unhealthy Options In Stores, Checkouts Are Problematic
Marketing Daily, Karlene Lukovitz - Wednesday, July 5, 2017
One-third (35%) strongly agreed and 45% somewhat agreed that they would pref ...
- Wetherspoons Stops Emailing Customers And Scraps Email List
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2017
Have you ever heard of a firm getting rid of its ema ...
- Conde Nast Launches Branded-Content Studio In Britain, 'Wired' Store To Open
Publishers Daily, Sara Guaglione - Monday, July 3, 2017
Stories will produce partnership campaigns and content for brands across a ran ...
- Back To Craftsman Homes?
Research Brief, Jack Loechner - Wednesday, July 5, 2017
According to a this summarized report from Ben Unglesbee, reporter for Reta ...
- Mono Releases Summer Cookbook
MAD, Larissa Faw - Friday, June 30, 2017
Mononomnoms is an online summer cookbook that only used food purchased fr ...
- Meal Kit Skepticism: What's Behind The Blue Apron Pushback
Marketing Daily, Sarah Mahoney - Thursday, June 29, 2017
We asked Brendan Witcher, an analyst who follows e-business and channels f ...
- Walgreens Cuts Rite Aid Deal In Half To Get By Regulators
Marketing Daily - Top of the News, Thom Forbes - Friday, June 30, 2017
Sometimes the best-laid plans run into the immovable object known as antitru ...
- Implications For CPG In Amazon's Impending Whole Foods Acquisition
Marketing: CPG, Jeff Gabuzda - Thursday, June 29, 2017
Assuming the deal goes through (pending Walmart doesn't outbid Amazon) and wi ...
- If You Can't Run With The Big Dogs, You'd Better Stay On The Porch
Media Insider, Dave Morgan - Thursday, June 29, 2017
"Amazon is buying Whole Foods." It's impossible to overestimate the impact tho ...
- 'NYT' Adds Subscription Plan For ' Cooking' Vertical, Relaunches Online Store
Publishers Daily, Sara Guaglione - Wednesday, June 28, 2017
'The New York Times' announced it is relaunching 'NYT Cooking' as ...
- Amazon Gaining Searches, Clicks For Paid Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 28, 2017
Appliances and garden supplies are two categories in which Amazon leads ...
- AI Projected To Boost Business Profits, By A Lot
Connected Thinking, Chuck Martin - Monday, June 26, 2017
It's obvious there could be serious money in artificial intelligence. A n ...
- Stores, Stuck In Shame Spiral, Still Overlook In-Store Digital
Marketing Daily, Sarah Mahoney - Friday, June 23, 2017
"Retailers tend to have this knee-jerk reaction toward digital, and this sen ...
- Consumer Sentiment And Retail Sales UP
Research Brief, Jack Loechner - Monday, June 26, 2017
Focus on month-on-month seasonally adjusted numbers do not give a picture ...
- John Lewis Creative Pulls Heartstrings To Move Goods
MAD, Larissa Faw - Friday, June 23, 2017
Adam&EveDDB has received more than 124 creative awards over the past fi ...
- A Fiercer Fourth: Americans To Spend Big, Travel More
Marketing Daily, Sarah Mahoney - Thursday, June 22, 2017
Cheap gas is a factor, with the national average now four cen ...
- Periscope Pushes Virtual Gifts
Digital News Daily, Gavin O'Malley - Wednesday, June 21, 2017
Compared to their free counterparts, Super Hearts are larger, animated and, accordi ...
- Best Practices For Email Authentication
Email Marketing Daily, Jess Nelson - Thursday, June 22, 2017
A new study from the Online Trust Alliance suggests the Internet's mo ...
- Amazon, Wal-Mart Dress For A Fashion Fight
Marketing Daily, Sarah Mahoney - Wednesday, June 21, 2017
Observers are a little dizzy watching the tit-for-tat tactics of the t ...
- Proof Search Mirrors Consumer Demand
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 20, 2017
Monthly U.S. search volume for roadside assistants reached 49,000 in June 20 ...
- Local Store Pages On Facebook Deliver For Brands
Digital News Daily, Gavin O'Malley - Friday, June 16, 2017
From Facebook to Yelp, it's still common for national retailers to suppo ...
- Whole Foods Safe - For Now - In The Arms Of Amazon
Marketing Daily, Sarah Mahoney - Friday, June 16, 2017
"Us mortals will just have to sit back and watch and s ...
- As Online, Physical Retail Stores Merge, What Is The Future Of The Storefront?
Email Marketing Daily, Jess Nelson - Monday, June 19, 2017
Ecommerce has skyrocketed, yet "the brick-and-mortar store is still very much ...