- Optimove Appoints AI Guru, Former Sears Emerging Tech Exec, To CTO
Performance Marketing Insider, Laurie Sullivan - Thursday, August 3, 2017
Uncertainty over the future of technology and ad tech keeps Optimove C ...
- Criteo Heading Toward Greater Authority In Performance Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2017
Predictive search has been a focus for Criteo for some time. I ...
- A Privacy Step Too Far For Google?
London Blog, Sean Hargrave - Wednesday, August 2, 2017
Combining what retailers know about our loyalty cards with what we've be ...
- Privacy Group Wants FTC To Probe Google's In-Store Tracking Program
Digital News Daily, Wendy Davis - Monday, July 31, 2017
"Google has collected billions of credit card transactions, containing personal customer informatio ...
- Autonomous Vehicles Projected To Drive In-Car Advertising
Connected Thinking, Chuck Martin - Monday, July 31, 2017
Following mobile as the third screen, the car of the future ...
- Shiny New Object Vs. The Value Proposition
Connected Thinking, Chuck Martin - Wednesday, July 26, 2017
Just because a new and sophisticated technology comes along doesn't mean ...
- The P&G-Nelson Peltz Ad Battle
Mediapsssst, Richard Whitman - Wednesday, July 26, 2017
Procter & Gamble and activist investor Nelson Peltz are now seeking consum ...
- Google Plays With Video Ads In Search Results, Again
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2017
The video ads feature movies and serve up in the knowledge b ...
- Holiday Emails Pulled Lower Opens, Higher Conversions In 2016
Around the Net in Email, Ray Schultz - Wednesday, July 26, 2017
Holiday-themed emails outpolled business-as-usual emails last year -- at least in conversion ...
- Ibotta Boosts Email Engagement With Strategic GIFs
Email Marketing Daily, Jess Nelson - Wednesday, July 26, 2017
Cash-back shopping app Ibotta partnered with Appboy, utilizing its CRM and lifecyc ...
- Email The Go-To Channel: Retailers Say It's Their Top Moneymaker
Email Insider, Ray Schultz - Tuesday, July 25, 2017
Email comes out on top once again, this time in a surv ...
- Samsonite Recruits Influencers For New Business Bag Campaign
MAD, Larissa Faw - Monday, July 24, 2017
The social and online campaign features three influencers - Julian Edelman ...
- Michael Kors Slips On Some Billion-Plus Jimmy Choos
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 25, 2017
Michael Kors has decided that the Jimmy Choo shoes fit, announcing th ...
- Neiman Marcus Hit With Two Data Breaches Since 2013 Attack: Report
Around the Net in Email, Ray Schultz - Friday, July 21, 2017
Neiman Marcus Hit With Two Data Breaches Since 2013 Attack: Report ...
- Mattel, WWE Partner For Product Line
Marketing Daily, Tanya Gazdik - Friday, July 21, 2017
The new WWE Superstars product line, which was revealed Thursday at S ...
- Figleaves Chooses Adestra To Fuel Email And Data Integration
Email Marketing Daily, Ray Schultz - Wednesday, July 19, 2017
Global lingerie brand Figleaves has chosen Adestra to fuel its personalized custom ...
- U.S. Retailers Beat Global Firms In Cyber Security, Survey Shows
Email Marketing Daily, Ray Schultz - Thursday, July 20, 2017
U.S. retail firms lead the world when it comes to cyber securi ...
- Tough Mudder Expands Into Fitness Studio Industry
Marketing Daily, Tanya Gazdik - Thursday, July 20, 2017
"As soon as locations are finalized (usually on lease signing), we wi ...
- Expectations vs. Reality In Email
Around the Net in Email, Ray Schultz - Wednesday, July 19, 2017
It's easy to disappoint customers by sending irrelevant email. Here are so ...
- Snap Sells Spectacles On Amazon
Digital News Daily, Gavin O'Malley - Tuesday, July 18, 2017
Visitors to the Web site can find the video-capturing eyewear selling f ...
- VIP Membership Has Its Privileges For This Marketplace
Show Daily, Laurie Sullivan - Wednesday, July 19, 2017
The privilege is having access to consumer data. Consumers love this netwo ...
- Many Would Check Out Tech-Operated Store With No Clerks Or Staff
Connected Thinking, Chuck Martin - Monday, July 17, 2017
Curiosity may be a hidden driver of the Internet of Things. Vario ...
- Bluecore Launches Audience Insights
Email Marketing Daily, Jess Nelson - Friday, July 14, 2017
Bluecore on Thursday announced the release of Audience Insights, a new interacti ...
- Mike Ashley Takes A 26% Stake In GAME
Around the Net In MAD London, Sean Hargrave - Thursday, July 13, 2017
Controversial Sports Direct owner, Mike Ashley, has taken a 26% stake ...
- If Experience And Image Trump All, Why Is GAME Being Rescued By Sports Direct?
London Blog, Sean Hargrave - Thursday, July 13, 2017
All marketers are said to be in the experience business now a ...
- Cards Overtake Cash Payments In UK Retail
Around the Net In MAD London, Sean Hargrave - Wednesday, July 12, 2017
The British Retail Consortium (BRC) has revealed more goods are being boug ...
- Stein Mart Selects Bohan Advertising As Its New AOR
MAD, Larissa Faw - Tuesday, July 11, 2017
The Nashville-based Bohan will provide creative and strategic services with new bra ...
- Phone Tops Emali In Selling, FringeSport CEO Contends
Around the Net in Email, Ray Schultz - Tuesday, July 11, 2017
The telephone is a better sales tool than email, a retail C ...
- Sales Decline At M&S Improving
Around the Net In MAD London, Sean Hargrave - Tuesday, July 11, 2017
The decline in M&S's non-food business has slowed from 5.8% in ...
- Delivery Robots Approved For Sidewalks In 5 States
Connected Thinking, Chuck Martin - Monday, July 10, 2017
The first robots many U.S. consumers come face to face with m ...