- Bluecore And Criteo Partner On Digital Ad Personalization
Email Marketing Daily, Ray Schultz - Friday, February 4, 2022
The firms say the partnership can help retailers increase return on ...
- Gmail Pulls Lowest Retail Engagement After Opening, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 4, 2022
Jewelry produces the highest engagement rates, and health & wellness have t ...
- Bolt, Maximum Effort On Mission To Rescue Abandoned Carts
MAD, Fern Siegel - Thursday, February 3, 2022
The tongue-in-cheek work, geared to "rescuing" abandoned carts, raises awareness for t ...
- Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 3, 2022
Consumer insights platform DISQO analyzed traffic data from its platform to determi ...
- Sarah McLachlan Aims To Save Abandoned Shopping Carts For Bolt
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 2, 2022
Bolt, an app that helps online shoppers complete purchases quickly, has enlist ...
- Gen Z Bets: Group Demands Transparency, But Not So Worried About Privacy
Email Insider, Ray Schultz - Thursday, February 3, 2022
Gen Z consumers are more likely to shop by smartphone, and g ...
- Lowe's To Open In-Store Petco Locations
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 1, 2022
Lowe's and Petco are partnering on a pilot program to open Pet ...
- Walmart, Quest Diagnostics Partner For Online Lab Tests
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 1, 2022
Walmart and Quest Diagnostics are partnering to offer consumer-initiated laboratory testing. Consume ...
- California AG Warns Companies Over Loyalty Programs
Digital News Daily, Wendy Davis - Tuesday, February 1, 2022
Califorina AG Rob Bonta has warned "major corporations" that their loyalty progra ...
- Walmart Search Brand Amplifier Growing In Importance For Advertisers, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Walmart advertisers flocked to Sponsored Products on the retailer's site in ...
- Amazon Plans Larger, Suburban 'Go' Locations
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 31, 2022
Amazon is planning a new and larger suburban format for its cashierle ...
- Pinterest Augments Home Decor Shopping, Lets You Try Before You Buy
Digital News Daily, Colin Kirkland - Monday, January 31, 2022
Pinterest has rolled out Try On for Home Decor in the U.S ...
- Walmart Designer Explains New Store Goals: Inspiration In A Hurry
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, February 1, 2022
"We're communicating to customers that an elevated shopping experience and great val ...
- New Retail Realities: Why Do People Still Shop At Stores?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 31, 2022
President of TracyLocke agency Tina Manikas has some answers: "Experiential retail h ...
- Media Buyers Bid Up Amazon's Ad Prices To Reach Last-Minute Holiday Shoppers
Research Intelligencer, - Monday, January 31, 2022
Comparisons with 2020 will be more difficult because the company moved i ...
- Wolverine Aims To Boost Interest In Skilled Trades
Marketing Daily, Sarah Mahoney - Thursday, January 27, 2022
The work boot company is launching a special-edition collection and an outrea ...
- Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories
Performance Marketing Insider, Laurie Sullivan - Friday, January 28, 2022
Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday seaso ...
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
PolicyBlog, Wendy Davis - Thursday, January 27, 2022
"Scammers could easily use the tools available to advertisers on social med ...
- Smart Shopping, Local Campaigns Will Transition To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns ...
- Discover, Avis, Google, Netflix Generate Decades of Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2022
Consumers put far more stock in emotional values beyond basic product functio ...
- 7-Eleven Launches Delivery Subscription Service
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 25, 2022
7-Eleven is launching the 7NOW Gold Pass on its app, which wi ...
- Sam's Club Preps First Super Bowl Spot
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 25, 2022
Sam’s Club's Super Bowl spot will highlight its "VIP-worthy" services and merchandis ...
- Fashion Nova To Pay $4.2 Million For Allegedly Suppressing Bad Reviews
Digital News Daily, Wendy Davis - Tuesday, January 25, 2022
Online clothing retailer Fashion Nova has agreed to pay $4.2 million ...
- SMBs Say They Were Hurt By Omicron In January, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
The Omicron variant has hurt January revenues for 53% of SMBs ...
- 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 26, 2022
Some 57% of retailers in a survey said most of their custome ...
- Kohl's Puts $240 Million Media Account In Review
MAD, Steve McClellan - Monday, January 24, 2022
Incumbent Zenith has serviced the account for nearly a decade, and ...
- Instacart Partners With Chase, Mastercard For Credit Card
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 20, 2022
Grocery delivery company Instacart will be the first of its kind wi ...
- Growth In VR/AR Hardware Invites User Privacy Concerns
Digital News Daily, Colin Kirkland - Thursday, January 20, 2022
Rapid growth in purchases of VR/AR accessories has raised concerns over data-collecti ...
- Amazon To Open Real-Life Clothing Store
Marketing Daily, Sarah Mahoney - Thursday, January 20, 2022
Store will be equipped with same technologies as Amazon fulfillment centers, ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...