- Email Joy For The Holidays: Most Shoppers Prefer It As A Channel
Email Insider, Ray Schultz - Wednesday, October 13, 2021
Consumers welcome email messages from brands they shop with or plan ...
- Fearing Shortages, Shoppers Bank On Early Holiday Shopping
Marketing Daily, Sarah Mahoney - Tuesday, October 12, 2021
One survey also finds people intend to spend generously, with predictions ...
- Holiday Shopping Is Early, Mobile And Revengeful
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating th ...
- E-Marketing Pre-K: Ecommerce Brands Fail Basic Tests On Their Sites
Email Insider, Ray Schultz - Tuesday, October 12, 2021
Almost 80% of ecommerce brands have no personalization on their sites a ...
- 1-800-Flowers.com Gifting Program Generates Leads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
1-800-Flowers.com launched a gifting site and platform that allows companies to gi ...
- Home Depot Expands Delivery Capabilities With Walmart GoLocal
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 10, 2021
The Home Depot has teamed up with Walmart GoLocal to expand sam ...
- Gmail And Outlook Users Warned Of Gift Card Email Scam
Around the Net in Email, Ray Schultz - Monday, October 11, 2021
Gmail and Outlook users are being targeted for emails that falsely cla ...
- Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study
Email Marketing Daily, Ray Schultz - Monday, October 11, 2021
Email is second only to the product page itself as the chann ...
- Poshmark Powers Up Its Resellers With Tech Tools
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 11, 2021
Company introduced tech tools to make it easier to get started ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichann ...
- Cloudflare Defeats Copyright Claims Over 'Rogue' Ecommerce Sites
Digital News Daily, Wendy Davis - Thursday, October 7, 2021
A federal judge has thrown out a lawsuit accusing the company ...
- Kohl's New Marketing Approach: More Value, More Content
Marketing Daily, Sarah Mahoney - Thursday, October 7, 2021
Dealing with the pandemic deepened Kohl's ongoing partnerships with companies like Amaz ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holid ...
- Holiday Hum: What Early Email Subject Lines Are Offering
Email Insider, Ray Schultz - Thursday, October 7, 2021
Consumers say they are shopping before Black Friday. Some emails are promisi ...
- Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
The new slideshow for collections feature pulls products from the brand's catal ...
- Amazon, Target Offer Early Holiday Deals
Around the Net in Email, Ray Schultz - Tuesday, October 5, 2021
Amazon has offered a plethora of early “Black-Friday Worthy” deals, following Targe ...
- Whole Foods Co-Founder To Retire
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 3, 2021
John Mackey, CEO of Whole Foods Market, which he co-founded in 198 ...
- Macy's Aims To Keep Amazon Off Sign
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 3, 2021
Macy’s has
filed an injunction to keep Amazon’s logo off the si ...
- Amid Widespread Shortages, Walmart, Macy's Release Hot-Toy List
Marketing Daily, Sarah Mahoney - Friday, October 1, 2021
Walmart bases its ranking on kids' opinions, and says imaginative-play toys ro ...
- Whole Foods Market Plans Fee For Delivery
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 30, 2021
Whole Foods Market online shoppers will soon lose a perk of the ...
- Tom Brady Launches Clothing Line At Nordstrom
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 30, 2021
Tom Brady is launching a clothing line, called simply “Brady,” that wi ...
- 2 ShopRite Stores Deploy Delivery Robots
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 29, 2021
Remember a few years ago when Amazon promised widespread drone delivery? Th ...
- The Return Racket: Why Shoppers Reject Products Bought Online
Email Insider, Ray Schultz - Thursday, September 30, 2021
Misleading content -- written or visual -- is the primary culprit, a ...
- Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Performance Marketing Insider, Laurie Sullivan - Thursday, September 30, 2021
The cost per click (CPC) rose 15% compared with the previous quart ...
- Ikea, Sonos Plan Next-Gen Lamp Speaker
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 28, 2021
Sonos and Ikea’s second-generation Symfonisk table lamp speaker features a more customizab ...
- Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season
Email Insider, Ray Schultz - Wednesday, September 29, 2021
Growth will come from a 20% increase in consumer prices as ecommer ...
- Best Buy Celebrates Small Wins, Sales Associates In New Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 29, 2021
Best Buy acknowledges it's much more than a new computer: "We're t ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know th ...
- Microsoft Credit Card Ads, Format Triggers Ad Based On Real-Time Intent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Credit-card ads that trigger for queries such as brand name, card catego ...
- Is Email Enough? Not Unless It's Personalized, Shoppers Say
Email Insider, Ray Schultz - Tuesday, September 28, 2021
Brands and shoppers differ on whether email is personalized. But an opportuni ...