- Research Firm Suzy Builds New Advisory Board, Includes Execs From Kraft Heinz, Xandr, CoinDesk
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 20, 2022
Market research platform Suzy introduced an industry advisory board today that includ ...
- U.S. Advertising, Marketing Spend Up Nearly 22% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 20, 2022
Winterberry Group, which supports advertising, marketing and media growth initiatives, released n ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Wayfair Remakes the Funnel
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
With high brand recognition in the furniture category accomplished, Wayfair is evolvi ...
- Walmart Plans Virtual Goods, NFTs
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 19, 2022
Walmart appears to be planning to develop cryptocurrencies and non-fungible tokens. “T ...
- Holiday Retail Sales Beat Forecast
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 19, 2022
The retail industry had a record holiday season that included double-digit year-over-ye ...
- Study: In 'Retail Reset,' Stores Change Digital Directions
Marketing Daily, Sarah Mahoney - Wednesday, January 19, 2022
"Consumers have reset their level of reliance on technology and digital platform ...
- Report: Led By T.J. Maxx, Off-Price Apparel Poised For Bigger Gains
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 19, 2022
Meanwhile, analysts see possible weakness ahead for mall-based stores, especially the ...
- Report Finds Chinks In Amazon's Armor, Opportunities For Retailers
Mediapsssst, Richard Whitman - Tuesday, January 18, 2022
Amazon's customer service, product expertise and values are seen as weaknesses, accordi ...
- Rihanna Opens Brick And Mortar Lingerie Stores
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 17, 2022
Pop singer Rihanna took to Instagram to announce she is opening fi ...
- Will Walmart Enter The Metaverse?
Digital News Daily, Colin Kirkland - Monday, January 17, 2022
Walmart filed a series of trademark applications Dec. 30 to establish i ...
- Oreo Partners With Last Remaining Blockbuster Video Store For Promotion
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 16, 2022
Nabisco is bringing back Oreo Cakesters, which launched in 2007 before bei ...
- Google Seems To Have Approved An Ad For A Target Gift Card Scam
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 17, 2022
A Reddit user searched for the term “Target gift card balance” ...
- Personalized Email Offers Aren't A Big Priority For Consumers
Research Intelligencer, - Monday, January 17, 2022
Consumers "don't seem to trust brands" to make product discovery easier, Merk ...
- Retailers Applaud Supreme Court Decision Blocking Vaccine Mandate
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 13, 2022
The U.S. Supreme Court blocked the enforcement of a vaccine-or-testing requirement f ...
- Target Launches Home Organization Private Label
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 13, 2022
Target has created Brightroom, its first storage and home organization private labe ...
- Duluth, King Of Comfy Undies, Aims To Boost D2C Clout
Marketing Daily, Sarah Mahoney - Thursday, January 13, 2022
Company will intensify focus on direct channels as its primary growth vehicl ...
- Retail Media Overtakes CTV As Advertising's Biggest Impetus
MediaDailyNews, Joe Mandese - Friday, January 14, 2022
An analyst report cites packaged goods marketers doubling ad spending on t ...
- Pinterest Provides Insight On Shopping Trends Among Male Consumers For 2022
Digital News Daily, Colin Kirkland - Thursday, January 13, 2022
A new study by Pinterest shows that 75% of male respondents pl ...
- Consumers Embrace Hybrid Shopping Channels: Study
Email Marketing Daily, Ray Schultz - Thursday, January 13, 2022
Although consumers are favorable to hybrid shopping channels, many still feel overwhelm ...
- For America's E-Grocery Shoppers, Pickup Still Reigns
Marketing Daily, Sarah Mahoney - Wednesday, January 12, 2022
Pickup's share of the ecommerce pie grew to 45% in 2021, ...
- General Motors Capitalizes On Hot Used Car Market
Marketing Daily, Tanya Gazdik - Wednesday, January 12, 2022
A wide selection of inventory, including non-GM makes and models, will ...
- Quick Commerce Brings Big Opportunities, Challenges For Brands
Marketing Insider, Katie Giuditta - Thursday, January 13, 2022
The q-commerce space is relatively unsaturated in the U.S compared to glob ...
- Adobe, Salesforce: U.S. Consumers Spent More Than $200B Online During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 12, 2022
Salesforce estimates consumers spent $1.14 trillion online globally and $257 billion ...
- Ikea Penalizes Unvaccinated UK Employees
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 11, 2022
Ikea is reducing sick pay for unvaccinated United Kingdom employees who mi ...
- Oodles Of Sales -- Online Revenue Hits $204B During 2021 Holiday Season: Adobe
Email Insider, Ray Schultz - Wednesday, January 12, 2022
Sales rose by 8.6% -- despite supply issues and the threat ...
- Cross-Border Ecommerce Returns Fluster Gen Zers And Millennials: Study
Email Marketing Daily, Ray Schultz - Wednesday, January 12, 2022
Younger shoppers are daunted by unclear returns policies and lack of collecti ...
- Whole Foods Looks To Reinvent Abandoned Resolutions
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 12, 2022
Grocery chain enlists key experts to help shoppers rediscover their self-improvement m ...
- Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Although automation is gaining popularity in ad creation and targeting, social med ...
- Billie, The Brazen Body-Hair Brand, Moves To Walmart
D2C Insider, Sarah Mahoney - Monday, January 10, 2022
The company plans to launch a new marketing campaign next month ...