- Canada Goose Fined For False Advertising In China Crackdown
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
China fined Canada Goose Holdings for allegedly misleading consumers in some advertisements, becomi ...
- Don't Conform, Disrupt & Be Yourself: Advice From TomboyX's Newest CEO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 16, 2021
"If you're trying to fit in then you're not yourself, you're tryi ...
- Money-Losing Allbirds Plans To Win With Stores
D2C Insider, Sarah Mahoney - Monday, September 13, 2021
"We have incurred significant net losses since inception," Allbirds warns potential investo ...
- Analysts Track Search Trends As Summer Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Baird Equity Research is tracking search trends as students go back ...
- Dick's Goes Outdoors, REI Stretches With Athleta
Marketing Daily, Sarah Mahoney - Thursday, September 9, 2021
Public Lands, Dick's Sporting Goods' new outdoor retail format, will sell outdo ...
- Facebook, Ray-Ban Create Smart Glasses - But Will Consumers Buy Them?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
The smart glasses can capture pictures and short videos, make calls a ...
- Eyeing Expansion, 'Daytime Cafe' First Watch Considers Going Public
Marketing Daily, Steve Ellwanger - Wednesday, September 8, 2021
Founded in 1983, First Watch has established a niche by serving on ...
- Gap Weighs In On Optimism, The '90s, Gen X
Marketing Daily, Sarah Mahoney - Wednesday, September 8, 2021
Called "Individuals," the new effort introduces a fresh crop of culture-changers, capturi ...
- Walmart Opens U.S. Ghost Kitchen Location
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 7, 2021
Walmart has opened its first virtual food court location at an upsta ...
- Syte Partners With Movable Ink On Dynamic Content In Holiday Emails
Email Marketing Daily, Ray Schultz - Wednesday, September 8, 2021
The combined platforms will facilitate creation of 1:1 emails, allowing brands ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact the ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84. ...
- Fraud Against Retailers Booms With Shift To Digital, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, September 7, 2021
Companies face a 140% increase in online attacks, and greater costs f ...
- In New Eyewear Ad, Tom Brady Meets His Ancient Self
Marketing Daily, Sarah Mahoney - Friday, September 3, 2021
Ad for Christoper Cloos eyeglasses shows what the legendary quarterback will lo ...
- Ram Truck Partners With Wolverine, Salutes The Working Class
Marketing Daily, Tanya Gazdik - Wednesday, September 1, 2021
For each item pre-ordered from its collection of branded boots, the t ...
- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
- Starbucks Workers Seek To Unionize Corporate Stores Amid Labor Squeeze
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, September 1, 2021
While some Starbucks stores that are not corporately owned are unionized, no ...
- Holiday Whispers: Consumers And Brands Differ On Top Shopping Channels
Email Insider, Ray Schultz - Tuesday, August 31, 2021
But both sides are gearing up, with shoppers planning to start ...
- Grocer Giant Eagle First Of Kind To Accept Venmo Payments
Around the Net In Brand Marketing, Phyllis Fine - Friday, August 27, 2021
Giant Eagle and GetGo are "the first grocery and convenience store chai ...
- New Harry's Campaign
Marketing D2C Weekly, Sarah Mahoney - Monday, August 30, 2021
...
- Fashion Salutes NYC In Fall Campaigns
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 30, 2021
Brands know how hungry people are for that Big Apple energy. ...
- Vanilla Sky -- And Beyond
Media Insider, Steven Rosenbaum - Monday, August 30, 2021
Think about the complex challenges those working for the rebirth of citi ...
- From Hives To Whole Foods: Queen Bee Provides Immune Support, Helps Save Bees
CPG Insider, Steve Ellwanger - Friday, August 27, 2021
When COVID-19 disrupted the development of her company HiveGuard, Raina Jain pivot ...
- Keep Your Customers Close: Retention Is Top Retail Tactic In 2021
Email Insider, Ray Schultz - Friday, August 27, 2021
Digital-first marketers lead on most activities, but incumbent marketers agree that retenti ...
- The Surge In Retail Ad Platforms, Demystified
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 27, 2021
"Marketers want to get as close to the moment of purchase ...
- In Best Buy's Numbers, Experts See Different Kind Of Retail Comeback
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 26, 2021
With a sharp increase in its outlook for rest of 2021, t ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 25, 2021
Walmart Connect, the retailer's media arm, will launch a demand-side platform wi ...
- McDonald's Nabs Petco's Hassan, Will Lead U.S. Marketing
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2021
Hassan helped drive 11 quarters of consecutive growth and increased ecommerce ...
- Carhartt, Tractor Supply, Partner To Boost Trades
Marketing Daily, Sarah Mahoney - Tuesday, August 24, 2021
Retailer and apparel company's joint efforts includes donations to SkillsUSA, a skill ...
- Shopify, TikTok Partner To Create 'Next Generation Of Merchants'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Shopify on Tuesday introduced tabs on TikTok to help creators and merchan ...