- Theme Of Most-Read Stories: Marketers Yearn For Redefined Purpose, New Ideas
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 3, 2022
It's easy to assume I know what our audience wants. But the ...
- 65% Of Retailers Expect Returns To Jump During 2021 Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 29, 2021
U.S. consumers returned about $450 billion worth of goods in 2020, a ...
- First 2 Weeks Of December Show Dramatic Retail Increases
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 28, 2021
Data from Accertify, an American Express company, shows that the retail indust ...
- Surge And Splurge: Online Sales Rose By 11% During Holiday Period
Email Insider, Ray Schultz - Monday, December 27, 2021
Overall retail sales jumped by 8.5% from Nov. 1 through Dec. 2 ...
- Nordstrom Considers Spinning Off Rack
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 22, 2021
Nordstrom may shift its discount Nordstrom Rack unit into a stand-alone busines ...
- Walmart Tops Brick-And-Mortar Retailers Across Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Which brick-and-mortar retailers are advertising the most on social heading into Christma ...
- Some Consumers Prefer To Shop At Retailers Requiring Masks
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 20, 2021
Consumers hate masks less than business owners and Republican lawmakers seem ...
- Mall Of America Debuts Omnichannel Shopping
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 19, 2021
Mall of America is launching an online shopping experience allowing consumers ...
- Savage X Fenty CMO: Making the Impossible Possible
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 5, 2022
"Interviews, public speaking, those things are super scary for me...I was alwa ...
- B2B Tech Sector Will Decline In 2022, But Rebound In 2023: Study
Email Marketing Daily, Ray Schultz - Monday, December 20, 2021
NPD forecasts a 2% in B2B tech sales, due in part ...
- Ads With EQ: Wegman's, Frito-Lay, Chick-fil-A Win Holiday Engagement
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 20, 2021
The secret to winning hearts with holiday ads? Plenty of nostalgia, a ...
- Rakuten's Personalized Targeted Cash Back Offers Gain Momentum
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Rakuten's Personalized Rewards offers combine the automated technology of Rakuten Advertising a ...
- Digital Sales Grew Modestly YoY During Post-Cyber Week Period, Salesforce Reports
Email Marketing Daily, Ray Schultz - Thursday, December 16, 2021
Despite modest post-Cyber Week growth, the sales pulse quickened as consumers rac ...
- JCPenney Goes After Gen Z Via Forever 21 Collection
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 14, 2021
Forever 21 is launching merchandise in 100 JCPenney stores nationwide as we ...
- What Do You Think? Brands Leverage Email For CX Feedback
Email Insider, Ray Schultz - Wednesday, December 15, 2021
Most companies use email, and many added it during the pandemic, GetFeedba ...
- Consumers Plan to Shop Less In Holiday's Final Stretch
Marketing Daily, Sarah Mahoney - Tuesday, December 14, 2021
About 27% say they'll shop only in-store, and 32% intend to sh ...
- Toyota, Verizon, KFC, Walmart, P&G Step Up For Tornado Relief
Marketing Daily, Tanya Gazdik - Tuesday, December 14, 2021
P&G has deployed its Tide Loads Of Hope laundry service and ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than Email
Email Insider, Ray Schultz - Tuesday, December 14, 2021
Email will be the mostly used direct response channel in 2022. B ...
- Marketers Must Account For Mistakes, Misspelled Keywords In Onsite Searches
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 14, 2021
Retailers should account for possible keystroke error, optimizing searches so shoppers don ...
- Search.io Rebranded From Sajari, Launches Ecommerce Search Platform Based On New Algorithm
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The company has overhauled the brand's look and feel and has launch ...
- Athleta, Lululemon Still Growing Fast
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, December 12, 2021
Lululemon performed better than analysts expected, with revenue climbing 30% to $1 ...
- Metaverse, Zero-Party Data Will Allow Marketers To Once Again Track Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, December 13, 2021
Software algorithms that track movements, built into the metaverse, will become ...
- Uptick In Reviews And Google My Business Views, Report Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The report ranks the top U.S. retailers, identifies key trends and examin ...
- Quartile Acquires Sidecar, Creates Ecommerce Ad Platform Managing $2B In Yearly Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The combined platform will work across all major ad platforms including Googl ...
- Giant Food Launches Digital Marketplace
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 9, 2021
Giant Food is launching a digital marketplace that will expand the grocer&rsquo ...
- Retail Sales Reach Pre-Pandemic Levels
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 8, 2021
Despite a lackluster Black Friday, the NPD Group reports that U.S. sal ...
- Mars Petcare's Cesar Brand Partners With Walmart
Marketing Daily, Tanya Gazdik - Wednesday, December 8, 2021
The increased humanization of pets is driving innovation, says Walmart's Melody Rich ...
- Report Indicates Labor Shortages Continue
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 7, 2021
Food retailers might not see their hiring struggles improve any time soon, p ...
- Ulta Beauty CEO Has A Competitive Plan
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 7, 2021
New Ulta CEO David Kimbell, who oversaw marketing and merchandising before taki ...
- Firm Posts Ranking Of Top U.S., U.K. Retailers By Reputation
Email Marketing Daily, Ray Schultz - Wednesday, December 8, 2021
Firms' standing in the Reputation Retail Industry 2021 report is based ...