- Trust In Brands Waning, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
Only 71% of people trust consumer brands and many trust them le ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities includi ...
- 85% Of Consumers Want To Personalize Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Consumers want to personalize every element of their experience from earning ...
- Unilever Kicks Off Health And Beauty Strategic Review
Around the Net In MAD London, Sean Hargrave - Monday, February 17, 2020
"The Sunday Times" reports that Unilever will begin a strategic review ...
- Google Search Console Adds Review Snippets Performance And Testing
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2020
Websites with reviews can gain much information on how well pages perfor ...
- Tripadvisor Launches Customer Review Service For Restaurants After Reorganizing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 6, 2020
Tripadvisor's Review Hub dashboard announced Wednesday it will allow restaurant owners ...
- SEO Professionals Must Think Like A Local Business Or Risk Failure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Local SEO agencies need to start thinking of their services as ...
- LendEDU Duped Consumers With Fake Reviews, Paid Ratings
Digital News Daily, Wendy Davis - Monday, February 3, 2020
The online loan marketplace LendEDU, which allows consumers to compare offerings fr ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the te ...
- How Bazaarvoice CEO Links Comedy, Film Direction With Running A Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
CEO Keith Nealon draws on his experience with high-growth technology companies ...
- Half Of UK Consumers Will Only Buy From Firms With Four Or More Stars
Around the Net In MAD London, Sean Hargrave - Friday, December 13, 2019
Only half of UK consumers would consider buying from a company wi ...
- Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Performance Marketing Insider, Laurie Sullivan - Monday, December 2, 2019
A recent analysis found that some 46% of listings featured missing informati ...
- Reviews Platform GatherUp Acquired By ASG
Performance Marketing Insider, Laurie Sullivan - Friday, November 15, 2019
Software-as-a-service holding company ASG acquired reviews platform GatherUp, founded by local sear ...
- Why B2B Brands Should Welcome Customer Reviews
Around the Net in Email, Ray Schultz - Friday, October 25, 2019
Regardless of how they are delivered, customer reviews are essential for B ...
- Star Ratings And Reviews Most Likely To Turn Into Profits
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 22, 2019
Most businesses reply to one- and five-star review ratings far more oft ...
- Fake Product Reviews Drive Companies To Form Stronger Technology Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 19, 2019
Companies like Uberall have launched a partnership with TrustPilot, a review platfo ...
- Google Makes Algorithmic Updates To Reviews In Search
Performance Marketing Insider, Laurie Sullivan - Monday, September 16, 2019
Looking to tackle invalid or misleading online reviews across its search engin ...
- SharkNinja Analyzes Keywords In Reviews To Improve Customer Service, Reduce Costs
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 11, 2019
SharkNinja marketers worked with Clarabridge to analyze keywords and identify unmet consum ...
- TripAdvisor Accused Of Not Doing Enough On Fake Reviews
Around the Net In MAD London, Sean Hargrave - Friday, September 6, 2019
"Sky News" reports that TripAdvisor is coming under heavy scrutiny after ...
- Search Backs Social When Looking For Health Care Providers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 4, 2019
Consumers are searching for health care providers on social media rather th ...
- Thumbs Up And Thumbs Down: This Summer's Best And Worst
TVBlog, Adam Buckman - Friday, August 30, 2019
"On Becoming a God in Central Florida" was the best reviewed sh ...
- Bazaarvoice Acquires Influenster To Improve Product Reviews, UGC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 28, 2019
Influenster's "product obsessed" community attracted Bazaarvoice. Its six million community members sha ...
- Amazon Still Dealing With Fake, Hijacked Reviews
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2019
"Review hijacking" -- when a product's seller links positive reviews from anothe ...
- The Impact Of Star Ratings And Reviews On Revenue
Performance Marketing Insider, Laurie Sullivan - Friday, August 9, 2019
The best place to be is between 3.5 stars and 4.5 star ...
- Captify To Move Into Consumer Space, Hires New SVP Of Product To Take It There
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 5, 2019
Captify will move into the consumer space later this year, expanding i ...
- Alleged Fake Reviews, SEO At Center Of Brewing Legal Battle
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 25, 2019
A legal battle is brewing over fake reviews and SEO between t ...
- Most SMBs View Positive And Negative Reviews As Critical
Performance Marketing Insider, Laurie Sullivan - Thursday, July 11, 2019
An Uberall study of small business owners reveals how proprietors and markete ...
- Signpost Raises $50M In Late-Stage Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 9, 2019
The new investment will enable Signpost to invest in growing its sal ...
- Bangalore Data Provider To Search Engines, Other Companies Moves To NYC
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 2, 2019
Synup helps companies get their information online through API feeds and trigger ...
- FTC Charges More Companies With Squelching Reviews
Digital News Daily, Wendy Davis - Monday, June 3, 2019
Shore to Please Vacations sued property renters who left negative reviews, accordi ...