- Tripadvisor Found And Removed 1 Million Fraudulent Reviews In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Of all reviews submitted to Tripadvisor for inclusion on its site, 3. ...
- FTC Warns Against Fake Reviews, Endorsements
Digital News Daily, Wendy Davis - Wednesday, October 13, 2021
The FTC is warning hundreds of advertisers and agencies that running fa ...
- Nissan, Infiniti Finish Tops In Reputation
Drive Time, Tanya Gazdik - Monday, October 11, 2021
"We recognize that it is essential to anticipate and respond to shifti ...
- Q&A Interaction Drives 157% Lift In Conversions
Performance Marketing Insider, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...
- Between The Lines: What Reviews Really Tell Consumers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 15, 2021
When reviews with their tale to tell are left up to ...
- Unhappy Returns: Data Shows Marketers Should Focus On Messaging In Holiday Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Shoppers' opinions on returns of items bought online and in-store show higher-inco ...
- Secrets Behind Local Organic Search Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 25, 2021
Data from Milestone research shows local is the second-largest channel behind organ ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Performance Marketing Insider, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to ...
- Don't Fear Negative Reviews
Performance Marketing Insider, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate ...
- Google's Path To Dominating Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 12, 2021
Google reviews continue to support the company's growing knowledge graph and i ...
- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic ...
- If You've Read One Oscar Review, You've Read 'Em All
TVBlog, Adam Buckman - Wednesday, April 28, 2021
Scanning the Oscar reviews published here over the last half-decade, I fi ...
- Computer Repair Shop Owner Revives Battle With Twitter Over Hunter Biden Email Story
Digital News Daily, Wendy Davis - Tuesday, March 2, 2021
A computer repair shop owner is pressing to move forward with ...
- Despite What You Think, Brands Have An Eye On Consumer Needs
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 24, 2021
Two-thirds of shoppers consider store brands as high-quality as name brands. Anoth ...
- Google Stops Deleting Robinhood's Critical Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 3, 2021
A new wave of "critical" reviews hit the Robinhood app in Goog ...
- Google Deletes Thousands Of Negative Reviews On Robinhood App
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Online brokerage firm Robinhood shut down trading on Thursday as Investors execut ...
- Amazon Still Lets Sellers Game Its Search Algorithms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
The best-reviewed products are not always the highest quality -- at lea ...
- Ratings Service GoodFirms Lists 'Top' Email Agencies
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
B2B ratings and review platform GoodFirms has listed what it says a ...
- Removing Bad Reviews Might Deceive Consumers, FTC Suggests
PolicyBlog, Wendy Davis - Thursday, December 10, 2020
The FTC is moving "deeper into the consumer review ecosystem," advertising lawy ...
- FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
Performance Marketing Insider, Laurie Sullivan - Friday, October 30, 2020
FTC economist Devesh Raval shows how fake online reviews can account f ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recomme ...
- Consumers Buying More Fake Health, Beauty Products As Ecommerce Surges
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 7, 2020
About 64% of U.S. consumers say they lost money purchasing poor-quality heal ...
- Texas Restaurants Look To Boost Safety Through Customer Reporting
Performance Marketing Insider, Laurie Sullivan - Monday, July 6, 2020
Consumers can report on participating restaurants' COVID-19 health and hygiene practices ...
- Watchdogs Press FTC To Crack Down On Influencer Marketing
Digital News Daily, Wendy Davis - Tuesday, June 23, 2020
The Federal Trade Commission should step up efforts to discourage phony onli ...
- Quibi Posts Most Positive Reviews For A Streamer After Stumbling Out Of The Gate
Television News Daily, Wayne Friedman - Friday, May 29, 2020
Quibi has been garnering top reviews -- higher than other streaming servic ...
- Look To User Reviews To Uncover Search Marketing Opportunities
Search & Performance Marketing Daily, Alon Gehlber - Friday, May 22, 2020
Marketers worldwide have altered their ad and marketing plans to address chang ...
- Yelp Axes 1,000 Jobs, Furloughs Staffers
Digital News Daily, Gavin O'Malley - Friday, April 10, 2020
As Yelp reels from the pandemic, the business-review site has decided ...
- Yelp Releases Data On 1300 Consumer Fraud Alerts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 10, 2020
The 2019 Consumer Alerts Report details results of a program designed ...
- Standards To Combat Fake Reviews Needed As Trust Erodes
Performance Marketing Insider, Laurie Sullivan - Friday, March 6, 2020
Nearly three-quarters of consumers want the retail industry to set new standar ...