- AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
Television News Daily, Wayne Friedman - Friday, December 16, 2022
While AVOD platforms are projected to rise 27% to $9.6 billion th ...
- Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers' Promotions
Digital News Daily, Colin Kirkland - Friday, December 16, 2022
Kuona uses machine learning to optimize promotions by retailers and CPG compani ...
- Insider Launches AMP For Email, Other Tools
Email Marketing Daily, Ray Schultz - Friday, December 16, 2022
Brands can use accelerated mobile pages (AMP) to offer web-like experiences with ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- 'Marketing Mix Modeling: Alive And Revitalized'
MediaDailyNews, Tony Jarvis - Thursday, November 17, 2022
So said Sequent Partners' Jim Spaeth, summing up the third day ...
- SEOs Must Become More Agile, Fast, Flexible With Planning
Performance Marketing Insider, Laurie Sullivan - Monday, October 31, 2022
Things are changing in search, with about 78% of SEO teams amo ...
- Factoreal Offers Enhanced Engagement Platform
Email Marketing Daily, Ray Schultz - Friday, October 28, 2022
The company's services include email and SMS templates. New enhancements include ...
- Four Reasons To Invest In Email Marketing
Around the Net in Email, Ray Schultz - Monday, October 3, 2022
Email delivers the highest ROI of all marketing channels. But some bran ...
- The ABM Comfort Zone: B2B Brands Are Earning ROI
Email Insider, Ray Schultz - Wednesday, September 21, 2022
Of all B2B marketers, 53% of users say ABM generates more reven ...
- IT Teams Should Have More Accountability For Marketing ROI, Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 9, 2022
Some 75% of marketers surveyed said IT teams are responsible for givi ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Six-Point Checklist To Transform Conversation Power
MediaDailyNews, Graeme Hutton, Ed Keller - Wednesday, August 24, 2022
Paid influencers are far more effective in lifting brand consideration and preferen ...
- How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability Focus
Performance Marketing Insider, Laurie Sullivan - Thursday, July 14, 2022
Even as leading insurance brands look to cut expenses by reducing marketi ...
- When Tiny Is Big: NPR Sponsorship Leverages a Creator Squad
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
Sometimes bigger is not better, especially when making smarter use of soci ...
- Finicky ROI: Email Is Not The Top Channel For SMBs
Email Insider, Ray Schultz - Thursday, June 30, 2022
Email is tied for second with content marketing as the leading R ...
- YouTube BrandConnect Debuts Branded Shorts Packages In U.S. Following Successful Pilots
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 28, 2022
YouTube continues to explore ways to help marketers engage with consumers throu ...
- Are Emerging Martech Trends Good For Business, Or Just Hype?
Digital News Daily, Colin Kirkland - Wednesday, June 15, 2022
Emerging technologies such as blockchain, AI and IoT platforms -- systems ...
- eBay Reveals Ad Roadmap For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
eBay is expanding its ad offerings to support full-funnel ad strategies a ...
- ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
Email Insider, Ray Schultz - Tuesday, June 7, 2022
But over half of marketers expect to use cookies as identifiers ...
- Google Performance Max To Launch Customer Acquisition Features
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2022
Google will launch tools in the coming weeks to help marketers acqui ...
- Martech Counterpunch: Brands Shift Spending In Response To Privacy Changes
Email Insider, Ray Schultz - Wednesday, April 20, 2022
Salesforce finds that fewer than half of companies are now confident ...
- Global Marketers Say Brand Awareness Is Most Important Metric
Research Intelligencer, - Friday, April 15, 2022
Marketers spent more than half of their budgets on digital media channel ...
- Google Details New Gaming Ad Options, Attribution Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2022
Google's new measurement options and ad features will help developers and bran ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Apple Search Ads ranked as the highest-quality ad network for mobile markete ...
- The iOS Update And The New Era In Healthcare Email Marketing
Email Marketing Daily, Kent Groves, Olympia Mantsios - Monday, January 31, 2022
Future success in email marketing should be defined by deeper actions th ...
- Email Nail Biter: Social Is A Close Second In Usage, And It's Growing, ANA Reports
Email Insider, Ray Schultz - Monday, January 24, 2022
A study released Monday by the ANA says direct mail produces ...
- Working Through The Pain: How Top Brands Say Marketing Will Change In 2022
Email Insider, Ray Schultz - Thursday, January 6, 2022
Amazon, PepsiCo and other brands weigh in on customer-centricity and other issu ...
- The Expansion Of SEO Into All Business Areas
Search & Performance Marketing Daily, Jim Yu - Wednesday, December 22, 2021
SEO has long been recognized as one of the most impactful, highe ...
- Apple Mail Privacy Protection Deadline Looms
Performance Marketing Insider, Laurie Sullivan - Friday, September 3, 2021
After Apple rolls out iOS changes to its Mail Privacy Protection featur ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C Marketing
Email Insider, Ray Schultz - Wednesday, September 1, 2021
Email also comes in first in boosting immediate revenue. But it's n ...