Validity has launched an email analytics platform that combines the capabilities of its 250ok, Return Path, and BriteVerify acquisitions while adding new features.
The new platform, Everest, helps email senders across “their entire marketing workflow — list hygiene, program strategy, email creative, delivery optimization, and post-delivery analytics,” states Scott Ziegler, senior vice president, product for Validity.
The company claims that Everest will help get more email delivered, engage more customers and maintain a healthy marketing database.
Brands can use Everest to see how their campaigns perform in comparison with their competitors and other global senders.
“Seeing the whole picture is key to maximizing ROI from your email program,” Ziegler says.
In addition, Everest provides email certification for avoiding spam filters, View Time Optimization (VTO) for Verizon Media mailboxes, and enterprise-grade managed services.
The company notes that email is more critical as businesses turn to digital channels in the wake of COVID-19.
But there is intense competition to stand out in the inbox. And marketers face technological challenges such as keeping up with the changes in filtering algorithms, it says.
Validity CEO Mark Briggs states: “Today will go in the Validity record books.”
Everest is now available as an annual subscription in several editions.
Validity acquired 250ok, Return Path and BriteVerify within the past two years.