- Referral Programs Almost Double Performance For B2B Companies
Research Brief, Jack Loechner - Thursday, December 10, 2015
Many intuitively believe that referrals are the best leads to generate n ...
- Turner Broadcasting Restructures Ad Sales
MediaDailyNews, Wayne Friedman - Tuesday, December 8, 2015
Following in the footsteps of other media organizations, Turner Broadcasting is maki ...
- Verizon Exec Harrobin Named CMO For NBCU's Content Innovation Agency
MediaDailyNews, Wayne Friedman - Wednesday, December 2, 2015
NBCUniversal has appointed Verizon marketing exec John Harrobin CMO of its ...
- Magazine Newsstand Sales Tumble Again
Publishers Daily, Erik Sass - Wednesday, December 2, 2015
The downward trend in newsstand sales is continuing -- and may ev ...
- Car Sales Warm Up November
Marketing Daily, Karl Greenberg - Tuesday, November 24, 2015
The firm predicts total and retail new light-vehicle sales will rise ...
- 'People' Names Elder VP, Sales
Publishers Daily, Sara Guaglione - Tuesday, November 17, 2015
Time's Inc.'s 'People' has named Robert Elder vice president, sales. Elder wi ...
- Mondelez Links Sales And Marketing With Chief Growth Officer Role
Around the Net In MAD London, Sean Hargrave - Thursday, October 29, 2015
Mondelez has shaken up its senior marketing team as it looks ...
- AerServ Sees Skyrocketing In-App Mobile Video Sales
Mobile Marketing Daily, Ben Frederick - Tuesday, October 13, 2015
Mobile mediation platform AerServ announced a 300% increase in it's in-app mobi ...
- Apple's Fortunes Rise With Record iPhone Sales
Mobile Insider, Gavin O'Malley - Tuesday, September 29, 2015
Between the App Store's first large-scale attack, a lukewarm reception for i ...
- Apple's Fortunes Rise With Record iPhone Sales
MoBlog, Gavin O'Malley - Monday, September 28, 2015
Between the App Store's first large-scale attack, a lukewarm reception for i ...
- More Power to the Internet of Things from Salesforce, IBM, Disney, GE
Connected Thinking, Chuck Martin - Tuesday, September 15, 2015
No matter what anyone thinks about the scope of the Internet ...
- 69% of Salespeople Getting Mobile to Help Shoppers
MobileShopTalk, Chuck Martin - Friday, August 28, 2015
Mobile shopping is moving into the hands of salespeople. Just last yea ...
- At Walmart And Home Depot, Sales Stronger Than Expected
Marketing Daily, Sarah Mahoney - Tuesday, August 18, 2015
While Home Depot is so encouraged it raised its financial forecasts f ...
- It's Sales That Should Be Concerned By Data-Driven Mad Men, Not The CIO
London Blog, Sean Hargrave - Wednesday, August 12, 2015
Data-driven marketing has led many to speculate about the changing nature ...
- Viacom Launches Velocity For Social Sales
The Social Graf, Erik Sass - Wednesday, August 12, 2015
Viacom Media had launched a new division within Viacom Ad Sales focus ...
- Deals Drive Hot Auto Sales In July
Marketing Daily, Tanya Gazdik - Monday, August 3, 2015
SUVs and crossovers now comprise more than a third of the enti ...
- Supermarket Sales Up Thanks To Loyalty Schemes And Ad Campaigns
Around the Net In MAD London, Sean Hargrave - Wednesday, July 29, 2015
The latest grocery share figures from Kantar Worldpanel for the 12 wee ...
- Yahoo Appoints CRO, Strengthens Mobile Search, 'Key To Yahoo's Future'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2015
Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue office ...
- Brands Failing To Link Sales And Marketing
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Although 80% of UK businesses recognise the benefits of a greater alignme ...
- 59% OK with Trading In-Store Location for Deals
MobileShopTalk, Chuck Martin - Tuesday, July 14, 2015
For mobile shoppers, deals continue to rule. Most consumers in a sto ...
- U.S. Searches Reflect Fascination With Greek Economy, Confederate Flag
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2015
With the long Independence Day weekend, people in the U.S. who a ...
- Penney's Comeback Plan: Home, Shoes, and Omnichannel
Marketing Daily, Sarah Mahoney - Wednesday, June 10, 2015
Building on strengths in its center-store offerings is also critical, says Marv ...
- Lululemon, Fabletics Flex Athleisure Muscle
Marketing Daily, Sarah Mahoney - Tuesday, June 9, 2015
"I need clothes that let me feel comfortable throughout the day, b ...
- May Pickups Sales Go Nuts, Thanks To GM
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 8, 2015
Automakers enjoyed a spectacular run in May as sales totaled 1,634,952 lig ...
- Email As Discovery Tool? Try It, You'll Like It!
Email Insider Europe, Loren McDonald - Thursday, May 21, 2015
A successful shopping experience isn't just one where you find exactly wh ...
- Sales Coming Up Roses For The Home Depot
Marketing Daily, Sarah Mahoney - Tuesday, May 19, 2015
"We had a stronger-than-expected start to the year as we experienced ...
- For Walmart, Digital Business Gains, But People Perceptions Don't
Marketing Daily, Sarah Mahoney - Tuesday, May 19, 2015
While many chains are under increasing consumer scrutiny about how poorly th ...
- JCPenney Gains Ground; Kohl's Stumbles
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2015
Industry observers liked what they saw. "We applaud management for continuing ...
- Sky Signs Deal To Sell Channel 5 Spots
Around the Net In MAD London, Sean Hargrave - Tuesday, May 5, 2015
Sky has struck a deal to handle Channel 5's GBP250m TV ...
- Trucks, Crossovers, SUVs Make April Warmer For Domestics
Marketing Daily, Karl Greenberg - Friday, May 1, 2015
T.S. Eliot, be damned; April was the kindest month for people selli ...