- Boo: Google's And Experian Marketing's Top Halloween Costume Searches
SearchBlog, Laurie Sullivan - Wednesday, October 15, 2014
The National Aeronautics and Space Administration captured a spooky picture of t ...
- Honey, My iPhone Shrunk My Fingers!
Mobile Insider, Steve Smith - Tuesday, October 14, 2014
While preliminary and incomplete, some early metrics suggest that iPhone 6 use ...
- How Much Do Misguided Clicks On Paid-Search Ads Cost Brands?
SearchBlog, Laurie Sullivan - Tuesday, October 14, 2014
A better question might be: How much does Google earn quarterly ...
- Publicis Groupe Bets Big On South Africa, Buys Three More Shops There
MAD, Steve McClellan - Wednesday, October 8, 2014
The purchases include branding firm BrandsRock, digital shop Liquorice and Machine, whi ...
- Yahoo Said To Lay Off 400 In India
Search & Performance Marketing Daily, Mark Walsh - Tuesday, October 7, 2014
Yahoo is laying off an estimated 400 employees at its offices ...
- Search Intent Data Behind The Selfie
SearchBlog, Laurie Sullivan - Wednesday, October 8, 2014
Selfies tell a lot about a person, but not necessarily what ma ...
- Preparing For A Keywordless SEM World
Performance Marketing Insider, David Rodnitzky - Monday, October 6, 2014
Keywords - the historical currency of SEM - are dying. Google ...
- The Mavens Are Coming
SearchBlog, Laurie Sullivan - Tuesday, October 7, 2014
Marketers know there's a wealth of information available to them through mini ...
- Yahoo Said To Buy Mobile Startup MessageMe, Ups Product Development
Mobile Marketing Daily, Mark Walsh - Friday, October 3, 2014
Continuing its mobile push, Yahoo has acquired mobile messaging startup MessageMe, a ...
- SEO Gets Overlooked As Lead Generation Tool
SearchBlog, Laurie Sullivan - Monday, October 6, 2014
Real estate professionals typically have a basic understanding of search engine optimizatio ...
- Advertising Week's Tim And Maurice Show
MAD, Steve McClellan - Thursday, October 2, 2014
The AOL and Publicis Groupe Chiefs engaged in a lively one-on-one ...
- More Revenue, Traffic For Internet Brands That Advertise On TV
MediaDailyNews, Wayne Friedman - Thursday, October 2, 2014
A new study says TV advertising is the primary driver of revenu ...
- Google To Build Own Messaging App - What Took So Long?
MoBlog, Mark Walsh - Friday, October 3, 2014
Google isn't giving up on messaging apps. "The Economic Times" reports tod ...
- Smartphones Surpass Tablets In Search Spend For Q3, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 2, 2014
Brands continue to invest more of their search budget in mobile. F ...
- Google's Prototype: How Mobile Search Changes Ranking When Left To The Machine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 2, 2014
Google is behind an early prototype project that will link mobile devic ...
- M&A Deals: The New Face Of The Independent Search Agency
SearchBlog, Laurie Sullivan - Thursday, October 2, 2014
Agency holding companies are gobbling up search agencies. They snagged coveted companie ...
- National Vs. Local Smackdown: How Well Do Advertisers Stand Up?
MAD, Larissa Faw - Tuesday, September 30, 2014
YP (formerly YellowPages.com) works to bring local consumer insight to national bran ...
- MMA Updates 'Optimal' Mobile Budget Share To 16%
Mobile Marketing Daily, Mark Walsh - Tuesday, September 30, 2014
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issu ...
- Google Wallet Privacy Dispute Heads To Mediation
Online Media Daily, Wendy Davis - Wednesday, October 1, 2014
A legal challenge to Google's practice of disclosing information about app purchase ...
- The Best Hours, Days For Search Marketing, Online Sales
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
John Gagnon breaks down the 24 hours in the top two shoppi ...
- How Many Is Too Many Keywords Per Campaign?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
There's a difference in opinion among marketers when it comes to t ...
- Content Needs Music, YouTube Subscription Service Update On Way
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
Google is planning to revamp its streaming music service in the ne ...
- Microsoft Looks To Enhanced Sitelinks To Boost Click-Through Rates
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 29, 2014
A handful of U.S. brands that have been piloting Bing Ads Enhanc ...
- For Content Marketing, Attribution Means Converting Data Into Actions
SearchBlog, Laurie Sullivan - Tuesday, September 30, 2014
Search marketers are shifting from the mindset of asking why they ne ...
- Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 29, 2014
The new Atlas is designed to allow advertisers to track impressions ...
- Most Marketers Don't Have Clear Mobile Objectives
Mobile Marketing Daily, Mark Walsh - Friday, September 26, 2014
More than half of marketers (57%) don't have defined mobile objectives, a ...
- Setting The Industry's Sights On Viewability
Real-Time Daily, Bob Liodice - Monday, September 29, 2014
For many people in the digital advertising industry, 2014 is turning in ...
- Does Google's Anti-Competition Defense Hold Water?
Around the Net in Search Marketing, Gavin O'Malley - Friday, September 26, 2014
While not exactly agreeing with News Corp’s recent assessment that Google ...
- When Content Strategy Back Roads Work Well
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 26, 2014
There are some content marketing rules that are okay for small business ...
- Integral Launches Tool To Measure Impact Of Viewability Rates
Real-Time Daily, Tyler Loechner - Friday, September 26, 2014
Integral Ad Science on Friday announced the launch of Causal Impact, ...