- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product Management
Publishers Daily, Sara Guaglione - Tuesday, October 23, 2018
Josh Cobb will run all business development and sales operations at Media.ne ...
- Publicis Groupe's Sadoun On 'Accelerating Our Game Changers'
MAD, Larissa Faw - Thursday, October 18, 2018
Sadoun counts Marcel among the 'game changers' and notes that the Groupe ...
- Email Seen As Easiest Tactic, But Not Most Effective, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 16, 2018
Digital budgets are set to increase marginally for almost two-thirds of tho ...
- Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 15, 2018
Search engine marketing came in at No. 2 in an ANA surve ...
- Google Finds Smartphones Are 'Pocket Slot Machines'
Around the Net In MAD London, Sean Hargrave - Wednesday, October 3, 2018
A Google study has found that smartphones are like "pocket slot machines ...
- YouTube Expands Brand Lift Capability, Extensions To Video Ads
Digital News Daily, Alex Weprin - Monday, October 1, 2018
YouTube is beefing up its video advertising solutions for marketers, improving t ...
- Court Sides Against Crunch Fitness In Text-Spam Battle
Digital News Daily, Wendy Davis - Friday, September 21, 2018
A federal appellate court has revived a lawsuit accusing Crunch Fitness ...
- Amazon Private-Label OTC Products Lands In Top 3 Search Positions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 11, 2018
Amazon's private labels are among the top brands in Amazon search resul ...
- Melvin Brewing Plays The Name Game And Wins
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 6, 2018
What's in a name? Everything, according to Melvin Brewing founder Jeremy Toft ...
- Are Google's Snippets A Death Knell For Publishers?
London Blog, Sean Hargrave - Wednesday, September 5, 2018
Any ad-supported site driven by content, rather than e-commerce, must be concern ...
- comScore's Wiener 'Gets Band Back Together,' Names 360i's Hofstetter President
MediaDailyNews, Joe Mandese - Wednesday, September 5, 2018
Four months after founding partner Bryan Wiener left to run comScore, Sar ...
- Marketers Struggle With Tying Data To AI Systems
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 4, 2018
Data supported by artificial intelligence has become an essential part of campaign ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Performance Marketing Insider, Laurie Sullivan - Friday, August 31, 2018
While Sponsored Products took the majority of Q2 ad spend, ad spendi ...
- 360i Hires OMD's Rozen As Its First Chief Media Officer
MAD, Steve McClellan - Tuesday, August 14, 2018
Rozen is tasked with further expanding and diversifying the agency's media capabilitie ...
- Cision Acquires ShareIQ To Search, Track Performance Of Images
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
ShareIQ finds, analyzes and indexes original pieces of visual content, and i ...
- Finding The World Cup Influencers Through A Social Search Engine
Performance Marketing Insider, Laurie Sullivan - Thursday, July 12, 2018
While Nike highlights the true colors for the two World Cup finalist ...
- A Primer On Growing Your Business
Research Brief, Jack Loechner - Thursday, July 5, 2018
According to writer Tanya Van Kampen, suggesting how to get your busine ...
- Ad, Marketing Companies Rate High In Glassdoor's Top CEO Lists
MediaDailyNews, Laurie Sullivan - Wednesday, June 20, 2018
Glassdoor released its Employees' Choice Awards late Tuesday night, naming the t ...
- Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
NBCU has new targets as it grows its ad business and h ...
- Dentsu Aegis, Index Exchange Partnership
MAD, Steve McClellan - Tuesday, May 29, 2018
The partnership will allow marketers to utilize Merkle-developed people-based research and targeti ...
- Google: Predictions Vs. Suggestions For Paid Search
Performance Marketing Insider, Laurie Sullivan - Monday, April 23, 2018
It's unclear whether an algorithm focused on predictions will get advertisers clos ...
- Ads.txt Adoption Soars, Coverage Still Spotty
Research Intelligencer, Joe Mandese - Wednesday, April 18, 2018
The good news is that adoption of ads.txt in programmatic audience exchang ...
- The New Gmail: What Will The Redesign Mean To Email Marketers?
Email Insider, Ray Schultz - Tuesday, April 17, 2018
The email world is buzzing about the rumored changes in Gmail. Mo ...
- YouTube Violates Children's Privacy Rules, Advocates Say
Digital News Daily, Wendy Davis - Monday, April 9, 2018
"Google has made substantial profits from the collection and use of person ...
- Dentsu Aegis Boosts iProspect's Multicultural Chops With M8 Acquisition
MAD, Steve McClellan - Thursday, April 5, 2018
The acquired agency will serve as a launching pad for U.S.-based clien ...
- What Email Marketers Stand To Lose Due To Image Caching
Around the Net in Email, Ray Schultz - Friday, March 23, 2018
Yahoo Mail is now caching images, as Gmail has already been doin ...
- Small Business Local Ad Dollars Move From Facebook To YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 22, 2018
Borrell Associates expects total local advertising budgets to rise 5.8% vs. la ...
- Google, Facebook Begin Losing Market Share
Research Intelligencer, Joe Mandese - Monday, March 19, 2018
Digital's "Big 2" will dominate the ad marketplace a little less ...
- Google Reaches $11 Million Settlement With AdSense Publishers
Digital News Daily, Wendy Davis - Monday, March 5, 2018
The proposed settlement stems from a 2014 class-action complaint brought by sma ...
- 3Q Digital Goes Independent, Founder Leads Buyback From Harte Hanks
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 3, 2018
"We think there is still a ton of disruption coming to marketin ...