- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- iCrossing's New Media Apostle
Mediapsssst, Richard Whitman - Wednesday, March 6, 2019
Chris Apostle is tasked with optimizing the agency's media operation to bett ...
- SEO's Golden Rule -- Be The (Updated) Answer
London Blog, Sean Hargrave - Monday, March 4, 2019
Research shows that Wikipedia ranks top across the world because it provid ...
- Ford F-150 Tops Autotrader's Cold Weather Vehicle Winners
Marketing Daily, Tanya Gazdik - Wednesday, January 30, 2019
The list includes the most searched-for, winter-friendly vehicles that also provide standa ...
- Video Platforms To Merge To Take On Google
Around the Net In MAD London, Sean Hargrave - Wednesday, January 30, 2019
"Sky News" is predicting the Taptica and RhythmOne video advertising platforms a ...
- Google May Weaken Ad Blockers, But Too Early For Publishers To Rejoice
Publishing Insider, - Monday, January 28, 2019
Google's proposed changes likely will spur ad-blocking companies to redesign their softwar ...
- Fifth Third Bank's Creative Search Brings Customers Inside
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Customers who apply for a checking account in a bank branch te ...
- OMMA Agency Of The Year: Essence
Agency of the Year, Joe Mandese - Monday, January 21, 2019
When WPP acquired Essence in 2015, the independent digital media agency w ...
- In The Grip Of Gmail: Will Brands End Up Facing An Inbox Monopoly?
Email Insider, Ray Schultz - Wednesday, January 16, 2019
Gmail could turn out to be the only gateway to the inbo ...
- Google And Facebook Settle Complaints Over Political Ads
Digital News Daily, Wendy Davis - Thursday, December 20, 2018
Facebook and Google agreed to pay more than $450,000 to settle allegatio ...
- FTC Should Probe Google Play Store Over Kids' Privacy Violations, Watchdogs Say
Digital News Daily, Wendy Davis - Wednesday, December 19, 2018
Google dupes parents by offering apps that violate children's privacy in t ...
- Super Retail Weekend: Amazon Is Top Bidder On Rivals' Brand Terms
Digital News Daily, Gavin O'Malley - Thursday, December 13, 2018
Adthena named Amazon as the industry's more egregious "brand bidder" over t ...
- Sen. Warner To FTC: Google Deserves Fresh Scrutiny
Digital News Daily, Alex Weprin - Thursday, December 6, 2018
"As long as Google stands to profit from the sale of addition ...
- Ryff Readies Dynamic Product Placement Tech, Cuts Deal With Endemol Shine
Digital News Daily, Alex Weprin - Friday, November 30, 2018
The virtual product placement market is getting crowded, with Google, among other ...
- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product Management
Publishers Daily, Sara Guaglione - Tuesday, October 23, 2018
Josh Cobb will run all business development and sales operations at Media.ne ...
- Publicis Groupe's Sadoun On 'Accelerating Our Game Changers'
MAD, Larissa Faw - Thursday, October 18, 2018
Sadoun counts Marcel among the 'game changers' and notes that the Groupe ...
- Email Seen As Easiest Tactic, But Not Most Effective, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 16, 2018
Digital budgets are set to increase marginally for almost two-thirds of tho ...
- Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 15, 2018
Search engine marketing came in at No. 2 in an ANA surve ...
- Google Finds Smartphones Are 'Pocket Slot Machines'
Around the Net In MAD London, Sean Hargrave - Wednesday, October 3, 2018
A Google study has found that smartphones are like "pocket slot machines ...
- YouTube Expands Brand Lift Capability, Extensions To Video Ads
Digital News Daily, Alex Weprin - Monday, October 1, 2018
YouTube is beefing up its video advertising solutions for marketers, improving t ...
- Court Sides Against Crunch Fitness In Text-Spam Battle
Digital News Daily, Wendy Davis - Friday, September 21, 2018
A federal appellate court has revived a lawsuit accusing Crunch Fitness ...
- Amazon Private-Label OTC Products Lands In Top 3 Search Positions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 11, 2018
Amazon's private labels are among the top brands in Amazon search resul ...
- Melvin Brewing Plays The Name Game And Wins
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 6, 2018
What's in a name? Everything, according to Melvin Brewing founder Jeremy Toft ...
- Are Google's Snippets A Death Knell For Publishers?
London Blog, Sean Hargrave - Wednesday, September 5, 2018
Any ad-supported site driven by content, rather than e-commerce, must be concern ...
- comScore's Wiener 'Gets Band Back Together,' Names 360i's Hofstetter President
MediaDailyNews, Joe Mandese - Wednesday, September 5, 2018
Four months after founding partner Bryan Wiener left to run comScore, Sar ...
- Marketers Struggle With Tying Data To AI Systems
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 4, 2018
Data supported by artificial intelligence has become an essential part of campaign ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Performance Marketing Insider, Laurie Sullivan - Friday, August 31, 2018
While Sponsored Products took the majority of Q2 ad spend, ad spendi ...
- 360i Hires OMD's Rozen As Its First Chief Media Officer
MAD, Steve McClellan - Tuesday, August 14, 2018
Rozen is tasked with further expanding and diversifying the agency's media capabilitie ...
- Cision Acquires ShareIQ To Search, Track Performance Of Images
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
ShareIQ finds, analyzes and indexes original pieces of visual content, and i ...
- Finding The World Cup Influencers Through A Social Search Engine
Performance Marketing Insider, Laurie Sullivan - Thursday, July 12, 2018
While Nike highlights the true colors for the two World Cup finalist ...