- It's Time To Tax Google And Facebook -- But How?
London Blog, Sean Hargrave - Monday, February 26, 2018
Taxing profits isn't working -- but could taxing sales or overall reven ...
- Search And The Life Cycle Of Android, iOS Mobile App Retention Rates
Performance Marketing Insider, Laurie Sullivan - Monday, February 26, 2018
Worldwide mobile ad spend rose 33.6% to $142 billion, with $17 billi ...
- Google App Campaigns Gain Ground On Facebook, Fraud Installs Up
Digital News Daily, Gavin O'Malley - Thursday, February 22, 2018
While Facebook remains the leading media source for app marketers across t ...
- Yahoo Won't Have To Face Class Action Over Robotexts
Digital News Daily, Wendy Davis - Tuesday, February 20, 2018
In a victory for Yahoo, a federal judge has ruled the compa ...
- When Google Plays 'Good Cop' With Digital Advertising
London Blog, Sean Hargrave - Thursday, February 15, 2018
Publishers may be concerned, but cleaning out rogue ad units can on ...
- Google Asks Judge To Reject Prager University's 'Censorship' Claims
Digital News Daily, Wendy Davis - Tuesday, February 13, 2018
"It is YouTube, not PragerU, whose First Amendment rights are threatened here ...
- Digital Marketers Are Bullish -- But Not On Email, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, February 14, 2018
Email and search may have lost some of their luster, judging ...
- Former Samsung CTO To Lead Google IoT Business
AI & IoT Daily, Chuck Martin - Tuesday, February 13, 2018
The former chief technology officer at Samsung has joined Google to le ...
- Unilever Calls Out Facebook, Twitter And Google On Brand Safety
London Blog, Sean Hargrave - Monday, February 12, 2018
Unless you provide a platform that is safe for children and st ...
- Mobile Drives Ad Search
Research Brief, Jack Loechner - Friday, January 26, 2018
Mobile phones will drive most of the expansion in paid search ...
- Google: Consumers Getting Personal
Performance Marketing Insider, Laurie Sullivan - Monday, January 8, 2018
Some 41% of survey respondents who own a virtual assistant said th ...
- 1-800 Contacts Appeals Decision Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, January 3, 2018
Contact lens seller 1-800 Contacts is appealing a finding that it violat ...
- What Part Of A GBP2bn Fine Hasn't Made Google Play Nice?
London Blog, Sean Hargrave - Tuesday, December 19, 2017
The European Commission will decide whether Google has reformed. Looks like ...
- Google Accused Of Still Favouring Itself In Search Results
Around the Net In MAD London, Sean Hargrave - Monday, December 18, 2017
Google could face yet another showdown with Brussels over its search result ...
- Google Revises SEO Starter Guide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 12, 2017
Google announced Tuesday the launch of an updated SEO Starter Guide ...
- Google: When Holiday Search Jumps From Non- To Branded Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 21, 2017
The biggest shift in consumer behavior is seen just weeks prior ...
- Adobe Advertising Cloud Search Announces New Integrations With Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationsh ...
- New Agency Arts & Letters Launches With Inaugural Client Google
MAD, Larissa Faw - Thursday, November 2, 2017
Based in Richmond, VA, the nearly 20-person shop has been working ...
- Kristin Zhivago Has Opened A Digital Agency
Email Marketing Daily, Ray Schultz - Tuesday, October 31, 2017
Kristin Zhivago has announced the launch of a firm to serve B ...
- How Google Determines Features To Serve
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 17, 2017
A lot goes into determining what advertisement Google will serve on ...
- Barometric Search Tool Monitors Invalid Website Traffic For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 10, 2017
The tool enables publishers to monitor the levels of invalid traffic ...
- Judge Sides Against Google In Battle Over AdWords Discount, Geotargeting
Digital News Daily, Wendy Davis - Tuesday, October 3, 2017
In a blow to Google, a federal judge has ruled that t ...
- Google Puts AI Behind Sub Sales
Publishing Insider, Erik Sass - Friday, September 22, 2017
Google is putting its formidable artificial intelligence capabilities at the disposal ...
- Blockchain Is Valuable To Advertisers
MediaDailyNews, Dustin Engel - Wednesday, September 20, 2017
The potential success of blockchain is tied to smart contracts, which enab ...
- Omnicom Buys Verve Search Agency
Around the Net In MAD London, Sean Hargrave - Monday, September 18, 2017
British search agency Verve has been bought by Omnicom. Founder Lisa Mye ...
- Is Google Innocent, Or Just Trying To Cut An EU Deal?
London Blog, Sean Hargrave - Tuesday, September 12, 2017
It's a clean-cut case of Google being caught with a smoking gu ...
- Google Revamp Ties Ad Frequency To Stock Levels
Around the Net In MAD London, Sean Hargrave - Tuesday, September 5, 2017
Google AdWords has been updated to allow advertisers to better understand whi ...
- Google's Tight Rope: From Harmony To Dissent And Back Again
Marketing Daily, James Bailey - Monday, August 28, 2017
Companies, just like people, have to grow up. ...
- ARF Focuses On Managing 21st-Century Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2017
Paul Donato, recently appointed to ARF chief research officer to spearhead change ...
- Kohl's Hard Look At Online Pays Off In Higher Quarterly Profits
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 15, 2017
During Kohl's Q2 2017 earnings call last week, CEO Kevin Mansell sa ...