- A Primer On Growing Your Business
Research Brief, Jack Loechner - Thursday, July 5, 2018
According to writer Tanya Van Kampen, suggesting how to get your busine ...
- Ad, Marketing Companies Rate High In Glassdoor's Top CEO Lists
MediaDailyNews, Laurie Sullivan - Wednesday, June 20, 2018
Glassdoor released its Employees' Choice Awards late Tuesday night, naming the t ...
- Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
NBCU has new targets as it grows its ad business and h ...
- Dentsu Aegis, Index Exchange Partnership
MAD, Steve McClellan - Tuesday, May 29, 2018
The partnership will allow marketers to utilize Merkle-developed people-based research and targeti ...
- Google: Predictions Vs. Suggestions For Paid Search
Performance Marketing Insider, Laurie Sullivan - Monday, April 23, 2018
It's unclear whether an algorithm focused on predictions will get advertisers clos ...
- Ads.txt Adoption Soars, Coverage Still Spotty
Research Intelligencer, Joe Mandese - Wednesday, April 18, 2018
The good news is that adoption of ads.txt in programmatic audience exchang ...
- The New Gmail: What Will The Redesign Mean To Email Marketers?
Email Insider, Ray Schultz - Tuesday, April 17, 2018
The email world is buzzing about the rumored changes in Gmail. Mo ...
- YouTube Violates Children's Privacy Rules, Advocates Say
Digital News Daily, Wendy Davis - Monday, April 9, 2018
"Google has made substantial profits from the collection and use of person ...
- Dentsu Aegis Boosts iProspect's Multicultural Chops With M8 Acquisition
MAD, Steve McClellan - Thursday, April 5, 2018
The acquired agency will serve as a launching pad for U.S.-based clien ...
- What Email Marketers Stand To Lose Due To Image Caching
Around the Net in Email, Ray Schultz - Friday, March 23, 2018
Yahoo Mail is now caching images, as Gmail has already been doin ...
- Small Business Local Ad Dollars Move From Facebook To YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 22, 2018
Borrell Associates expects total local advertising budgets to rise 5.8% vs. la ...
- Google, Facebook Begin Losing Market Share
Research Intelligencer, Joe Mandese - Monday, March 19, 2018
Digital's "Big 2" will dominate the ad marketplace a little less ...
- Google Reaches $11 Million Settlement With AdSense Publishers
Digital News Daily, Wendy Davis - Monday, March 5, 2018
The proposed settlement stems from a 2014 class-action complaint brought by sma ...
- 3Q Digital Goes Independent, Founder Leads Buyback From Harte Hanks
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 3, 2018
"We think there is still a ton of disruption coming to marketin ...
- It's Time To Tax Google And Facebook -- But How?
London Blog, Sean Hargrave - Monday, February 26, 2018
Taxing profits isn't working -- but could taxing sales or overall reven ...
- Search And The Life Cycle Of Android, iOS Mobile App Retention Rates
Performance Marketing Insider, Laurie Sullivan - Monday, February 26, 2018
Worldwide mobile ad spend rose 33.6% to $142 billion, with $17 billi ...
- Google App Campaigns Gain Ground On Facebook, Fraud Installs Up
Digital News Daily, Gavin O'Malley - Thursday, February 22, 2018
While Facebook remains the leading media source for app marketers across t ...
- Yahoo Won't Have To Face Class Action Over Robotexts
Digital News Daily, Wendy Davis - Tuesday, February 20, 2018
In a victory for Yahoo, a federal judge has ruled the compa ...
- When Google Plays 'Good Cop' With Digital Advertising
London Blog, Sean Hargrave - Thursday, February 15, 2018
Publishers may be concerned, but cleaning out rogue ad units can on ...
- Google Asks Judge To Reject Prager University's 'Censorship' Claims
Digital News Daily, Wendy Davis - Tuesday, February 13, 2018
"It is YouTube, not PragerU, whose First Amendment rights are threatened here ...
- Digital Marketers Are Bullish -- But Not On Email, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, February 14, 2018
Email and search may have lost some of their luster, judging ...
- Former Samsung CTO To Lead Google IoT Business
AI & IoT Daily, Chuck Martin - Tuesday, February 13, 2018
The former chief technology officer at Samsung has joined Google to le ...
- Unilever Calls Out Facebook, Twitter And Google On Brand Safety
London Blog, Sean Hargrave - Monday, February 12, 2018
Unless you provide a platform that is safe for children and st ...
- Mobile Drives Ad Search
Research Brief, Jack Loechner - Friday, January 26, 2018
Mobile phones will drive most of the expansion in paid search ...
- Google: Consumers Getting Personal
Performance Marketing Insider, Laurie Sullivan - Monday, January 8, 2018
Some 41% of survey respondents who own a virtual assistant said th ...
- 1-800 Contacts Appeals Decision Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, January 3, 2018
Contact lens seller 1-800 Contacts is appealing a finding that it violat ...
- What Part Of A GBP2bn Fine Hasn't Made Google Play Nice?
London Blog, Sean Hargrave - Tuesday, December 19, 2017
The European Commission will decide whether Google has reformed. Looks like ...
- Google Accused Of Still Favouring Itself In Search Results
Around the Net In MAD London, Sean Hargrave - Monday, December 18, 2017
Google could face yet another showdown with Brussels over its search result ...
- Google Revises SEO Starter Guide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 12, 2017
Google announced Tuesday the launch of an updated SEO Starter Guide ...
- Google: When Holiday Search Jumps From Non- To Branded Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 21, 2017
The biggest shift in consumer behavior is seen just weeks prior ...