- Adobe Advertising Cloud Search Announces New Integrations With Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationsh ...
- New Agency Arts & Letters Launches With Inaugural Client Google
MAD, Larissa Faw - Thursday, November 2, 2017
Based in Richmond, VA, the nearly 20-person shop has been working ...
- Kristin Zhivago Has Opened A Digital Agency
Email Marketing Daily, Ray Schultz - Tuesday, October 31, 2017
Kristin Zhivago has announced the launch of a firm to serve B ...
- How Google Determines Features To Serve
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 17, 2017
A lot goes into determining what advertisement Google will serve on ...
- Barometric Search Tool Monitors Invalid Website Traffic For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 10, 2017
The tool enables publishers to monitor the levels of invalid traffic ...
- Judge Sides Against Google In Battle Over AdWords Discount, Geotargeting
Digital News Daily, Wendy Davis - Tuesday, October 3, 2017
In a blow to Google, a federal judge has ruled that t ...
- Google Puts AI Behind Sub Sales
Publishing Insider, Erik Sass - Friday, September 22, 2017
Google is putting its formidable artificial intelligence capabilities at the disposal ...
- Blockchain Is Valuable To Advertisers
MediaDailyNews, Dustin Engel - Wednesday, September 20, 2017
The potential success of blockchain is tied to smart contracts, which enab ...
- Omnicom Buys Verve Search Agency
Around the Net In MAD London, Sean Hargrave - Monday, September 18, 2017
British search agency Verve has been bought by Omnicom. Founder Lisa Mye ...
- Is Google Innocent, Or Just Trying To Cut An EU Deal?
London Blog, Sean Hargrave - Tuesday, September 12, 2017
It's a clean-cut case of Google being caught with a smoking gu ...
- Google Revamp Ties Ad Frequency To Stock Levels
Around the Net In MAD London, Sean Hargrave - Tuesday, September 5, 2017
Google AdWords has been updated to allow advertisers to better understand whi ...
- Google's Tight Rope: From Harmony To Dissent And Back Again
Marketing Daily, James Bailey - Monday, August 28, 2017
Companies, just like people, have to grow up. ...
- ARF Focuses On Managing 21st-Century Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2017
Paul Donato, recently appointed to ARF chief research officer to spearhead change ...
- Kohl's Hard Look At Online Pays Off In Higher Quarterly Profits
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 15, 2017
During Kohl's Q2 2017 earnings call last week, CEO Kevin Mansell sa ...
- Contact Lens Retailers Settle Antitrust Lawsuit Over Search Ads
Digital News Daily, Wendy Davis - Friday, July 21, 2017
Contact lens retailers National Vision and Arlington Contact Lens have agreed ...
- EU To Google -- Stop Doing Evil!
London Blog, Sean Hargrave - Tuesday, June 27, 2017
The record $2.7bn fine is finally announced, but one has to wond ...
- Alphabet Chairman Said 'Principles Of Science' Govern Decisions At Google
Performance Marketing Insider, Laurie Sullivan - Thursday, June 8, 2017
Could the very public stance that some companies are taking on politic ...
- PPC Spend Shows Conservatives Target Brexit, Labour The 'Dementia Tax'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 6, 2017
"Campaign" has been looking at Conservative and Labour search advertising spending, whi ...
- Pinterest Is Like A First Date
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
97% of searches on Pinterest are unbranded, Francis Larkin. Head of Produ ...
- "The Program Was Too Large": The Logic Of Bringing Search PLAs In-House
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Why are some brands taking the costly, complex step of bringing par ...
- Talking AI To The Brands: Start With The Data Conversation
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Many brands see trendy conversations about AI and machine learning as bo ...
- "Some Voodoo Combination": Plated's Complex Attribution Stew Recipe
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Attributing credit for media buys gets very complex very quickly, Greg Laptevsk ...
- Macys: 2017 Is The Year Of Personalization And Learning Not To Be Too Aggressive
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Let's stop pestering our consumers with overly aggressive and uninformed retargeting urg ...
- Voice Search: "It's A New Something" That's For Sure
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
How does the rise of voice search impact the traditional search mark ...
- Four Consumer Insights To Aid Search
Performance Marketing Insider, Aaron Baar - Tuesday, April 25, 2017
Epiphany, a search marketing company In the U.K., surveyed 2,029 adults ...
- How Google Cashes In On The Space Below The Search Bar
Around the Net in Real-Time, Tobi Elkin - Monday, April 24, 2017
As Google prepares to report on earnings this week, the New Yo ...
- Protecting Baby: Cross-Channel Marketing To Sell A Stem Cell Service
Marketing Insider: Cross-Channel, Ray Schultz - Monday, April 24, 2017
Protecting Baby: Cross-Channel Marketing To Sell A Stem Cell Service ...
- Consumers Still Prefer Google, But Siri Has Her Fans
Performance Marketing Insider, Aaron Baar - Tuesday, April 18, 2017
Google's biggest competition isn't other search engines like Yahoo (1% on mobil ...
- Google Advances In Near-Me Searches Prove Most Influential
SearchBlog, Laurie Sullivan - Wednesday, April 12, 2017
The proximity of the searcher to the physical address is the bigge ...
- Chatmeter CEO Collin Holmes On The Importance Of Reviews
Marketing Insider: Cross-Channel, Aaron Baar - Tuesday, April 11, 2017
Chatmeter CEO Collin Holmes talks about the importance of reviews and t ...