- How Digital Evolution Is Driving Demand For Search Intelligence
Search & Performance Marketing Daily, Jim Yu - Tuesday, June 29, 2021
The pursuit of clean, useful, meaningful data to drive smarter optimizations h ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- Google-Backed DOOH Company Firefly Acquires Curb Taxi Media
MAD, Steve McClellan - Friday, June 25, 2021
Curb Taxi is one of the nation's largest taxi ad platforms a ...
- How IBM Watson Advertising Plans To Use AI To Reduce Bias
Performance Marketing Insider, Laurie Sullivan - Monday, June 28, 2021
Developers often are unaware of the bias their models have, and m ...
- IBM Watson Embarks On Project To Reduce Bias In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
The research will rely on IBM's open-source AI technology and use campai ...
- Innovid Files For IPO Through SPAC Merger With ION Acquisition Corp
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
SPACs -- special purpose acquisition companies -- are becoming increasingly popular ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these typ ...
- YouTube Gains Naming Rights To L.A. Venue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 28, 2021
YouTube gained its first naming-rights deal, a 6,000-seat performance venue at t ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level Data
Performance Marketing Insider, Laurie Sullivan - Friday, June 25, 2021
The company built a state-of-the-art infrastructure and visualization tool showing actionable da ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Google has extended its deadline to deprecate third-party cookies in its Chro ...
- Apple Search Ads Expand To Mainland China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Apple launched search ads in the U.S. about five years ago. Th ...
- Buy Small Fry: Consumers Turn To Mom & Pop Brands During Pandemic
Email Insider, Ray Schultz - Thursday, June 24, 2021
Almost half of consumers have bought more with small businesses worldwide duri ...
- Dentsu Taps Canada's Lemaitre As Global Commerce Director-Media
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
Dentsu International has named Damien Lemaitre global commerce director-media, a new positi ...
- YouTube Influencer Sells His Search Data On eBay
Performance Marketing Insider, Laurie Sullivan - Thursday, June 24, 2021
Here's how much YouTube celebrity and Instagram influencer Rafael Neugart got f ...
- Google Gives Ad-Tech Companies A Reprieve... For Now
PolicyBlog, Wendy Davis - Thursday, June 24, 2021
Google's decision to delay its cookie-blocking plan might benefit ad-tech companies ...
- Integral Ad Science Sets IPO Terms, Suggesting A Valuation Up To $2.5B
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 23, 2021
Integral Ad Science has joined a growing list of ad-tech companies fili ...
- AI: Experts Voice Concerns Over Its Ethical Design And Focus On Profits, Social Control
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 23, 2021
Experts say there's a lot at stake, and are concerned that ...
- Standalone Gmail Campaigns Become Read Only
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 23, 2021
All standalone Gmail campaigns will become read-only beginning July 8, according to Google. Markete ...
- EU To Investigate Google Over Ad-Tech Systems, Privacy Plans
Digital News Daily, Wendy Davis - Tuesday, June 22, 2021
"We are concerned that Google has made it harder for rival onli ...
- Court Revives Some Claims Against Social Media Platforms Over Terrorist Bombing
Digital News Daily, Wendy Davis - Tuesday, June 22, 2021
A federal appellate court Tuesday refused to revive lawsuits against Twitter, Goog ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share idea ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, b ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading t ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- Facebook Gets Oculus In-Game Ad Test Yanked From Resolution Games
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Less than a week after Facebook announced plans to roll out i ...
- Brave Search Launches, Roadmaps A Privacy Search Engine Without Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Brave becomes a formidable competitor Tuesday to Google Search, Microsoft Bing a ...
- Amazon: Is Privacy A Catalyst For Higher Ad Costs?
Performance Marketing Insider, Laurie Sullivan - Monday, June 21, 2021
Advertising on Amazon now costs $1.20 per click on average, up 2 ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost d ...
- Google Searching For New Skin Tone Measures To Reduce Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
Google is developing an alternative to the industry standard for classifying sk ...
- Google International Small Business Week Launches With Ad Tools
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
As part of its International Small Business Week, Google turns its foc ...