- Don't Fear Negative Reviews
Performance Marketing Insider, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate ...
- Commerce Signals Creates Transaction-Based Audiences For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Commerce Signals is not the first company to launch transaction-based audiences, b ...
- Google Works With EU Regulators To Remove User-Tracking Technology
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Google is under pressure from privacy regulators to rid third-party cookies fr ...
- Roger Waters Tells Zuckerberg To 'F...' Off Over Request To Use Pink Floyd Song
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Roger Waters, speaking at a forum supporting WikiLeaks founder Julian Assange, sa ...
- Dotdash Chief: Content, Not Algos, Is King
MediaDailyNews, Joe Mandese - Friday, June 11, 2021
As the ad industry appears to be re-embracing contextual targeting, Dotdash ...
- Merkle's Cookie-Crumble Guide To The Future
Performance Marketing Insider, Laurie Sullivan - Friday, June 11, 2021
The deprecation of third-party cookies continues to intensify, along with confusion. Merk ...
- Instacart Invests $1M In Ad Initiative To Support Black-Owned Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 10, 2021
The investment, announced Thursday, is the beginning of a major push ...
- Google Cloud Chief Joins Federal Task Force Researching AI
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 10, 2021
Moore has joined a task force to help the government determine h ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, a ...
- AppMail Partners With Gmail To Offer AMP Capabilities
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
Shoppers can order or take other actions without clicking through to ...
- Search Takes On New Work-From-Home Responsibilities
Performance Marketing Insider, Laurie Sullivan - Thursday, June 10, 2021
Remote work has put a major strain on technologies connecting employees ...
- EU Regulators Concerned About Dominance Of Amazon, Apple, Google Assistants
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 9, 2021
The European Commission comments come after a year-long inquiry into voice assistan ...
- Colorado Passes Privacy Law Giving Residents Right To Opt Out Of Ad Targeting
Digital News Daily, Wendy Davis - Tuesday, June 8, 2021
Colorado lawmakers have passed a privacy bill that would require companies ...
- Google Should Be Considered A 'Common Carrier,' Ohio AG Says In New Lawsuit
Digital News Daily, Wendy Davis - Tuesday, June 8, 2021
Ohio Attorney General Dave Yost is asking a state judge to decla ...
- Pathwire Acquires Email on Acid In Move To Lead ESP Pack
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
Pathwire, which delivers over 250 billion emails per year, will gain ...
- 86% Of U.S. Consumers Have Abandoned Carts
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 9, 2021
Marketers test and optimize websites and content served by Google and Microso ...
- Outages Hit Numerous Publishing Sites, Fastly Says Problem Is Solved
Publishers Daily, Ray Schultz - Tuesday, June 8, 2021
'The New York Times' and CNN are among the media sites hi ...
- Instagram Introduces Creator Affiliate Program, Ways To Monetize Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Instagram on Tuesday introduced an affiliate program and Shops for creators ...
- Ad.net Takes On Investor To Expand, Acquire Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Clarion Capital Partners completed a strategic investment in Ad.net, which provides digit ...
- Instagram Unravels The Mysteries Of How Its Algorithms Work
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Instagram probably hasn't done enough to explain why it removes content, w ...
- Google Fights The Nation, Other Publishers Over Antitrust Claims
Digital News Daily, Wendy Davis - Monday, June 7, 2021
Google says publishers who sued the company over alleged antitrust claims fail ...
- Is Search A Public Utility -- And Google A Common Carrier?
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 8, 2021
Some consider search, especially from Google and Microsoft, a public utility. ...
- Facebook Won't Take A Cut From Content Creators Until 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
In a move to lure Apple and YouTube creators to its platfor ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging a ...
- Apple's Tracking Prompt Disrupts The Advertising Industry
Search & Performance Marketing Daily, Gellena Lukats - Tuesday, June 8, 2021
Apple announced a new tracking prompt with the update that will requi ...
- Starcom And Telenor Group Create Data Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, June 7, 2021
Starcom will broker data to support the brand and its corporate identi ...
- BrandTotal Can Proceed With Some Facebook Data Access Claims
Digital News Daily, Wendy Davis - Friday, June 4, 2021
A federal judge has handed Facebook a partial defeat in its batt ...
- SEO Firm Moz Acquired By Email Firm iContact
Email Marketing Daily, Ray Schultz - Monday, June 7, 2021
The acquisition integrates Moz's SEO capability with iContacts' email expertise. Moz pare ...
- Apple Maps Makes Major Changes To Compete With Google Maps
Performance Marketing Insider, Laurie Sullivan - Monday, June 7, 2021
At Apple's WWDC 2021 developer's conference Monday, Apple announced several new featur ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integra ...