- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, b ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading t ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- Facebook Gets Oculus In-Game Ad Test Yanked From Resolution Games
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Less than a week after Facebook announced plans to roll out i ...
- Brave Search Launches, Roadmaps A Privacy Search Engine Without Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Brave becomes a formidable competitor Tuesday to Google Search, Microsoft Bing a ...
- Amazon: Is Privacy A Catalyst For Higher Ad Costs?
Performance Marketing Insider, Laurie Sullivan - Monday, June 21, 2021
Advertising on Amazon now costs $1.20 per click on average, up 2 ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost d ...
- Google Searching For New Skin Tone Measures To Reduce Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
Google is developing an alternative to the industry standard for classifying sk ...
- Google International Small Business Week Launches With Ad Tools
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
As part of its International Small Business Week, Google turns its foc ...
- Google Must Face Shareholders' Claims Over Delayed Disclosure Of Data Breach
Digital News Daily, Wendy Davis - Thursday, June 17, 2021
Siding against Google, a federal appellate court has revived shareholders' claims th ...
- Google Search Lists Most Misspelled Words
Performance Marketing Insider, Laurie Sullivan - Friday, June 18, 2021
Google often releases the most searched-for words. Now a published list contai ...
- Journalism Protection Bill Needs Rewrite, Groups Say
PolicyBlog, Wendy Davis - Thursday, June 17, 2021
A problematic bill that aims to protect journalism by allowing news organizatio ...
- Cookies Or Not, Consumers Expect Marketers To Know Them
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
While online shopping has changed, so have consumer expectations. They want m ...
- Cookieless Analytics Tool Is Offered By Contentsquare
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The new solution relies on the behaviors and goals of website visito ...
- Gen Z - Why This Mobile-First Generation Is Different
Performance Marketing Insider, Laurie Sullivan - Thursday, June 17, 2021
Among mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buyin ...
- Amazon Allegedly Blocking Google FLoC: Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Amazon is allegedly blocking Google's tests with its Federated Learning of Cohor ...
- Neutronian Launches Cookieless Certification Process, Verifies First Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Affinity Answers became the first data provider to go through Neutronian's verificati ...
- Uberall Raises $115M, Acquires MomentFeed To Expand Location Services
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 16, 2021
The acquisition will accelerate the company's pace of innovation and give custome ...
- Former Google Exec Steps Up Creative Ad Process
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
Ad-Lib.io this month will launch the latest release of its platform, whi ...
- NEC To Offer Way For Brands To Personalize Videos Using Consumer Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
NEC Corporation will announce a partnership with Idomoo, which helps brands personali ...
- Upwave Expands Brand Analytics Suite With Product Acquisition Of Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Brand analytics platform Upwave has acquired the search analytics technology and co ...
- Grappling With The Cookieless Future
Digital News Daily, Christian Shea - Monday, June 14, 2021
Advertisers need to change the how of media targeting, rather than t ...
- Supreme Court Orders New Look At LinkedIn Battle With hiQ Over Scraping
Digital News Daily, Wendy Davis - Monday, June 14, 2021
In an order issued Monday, the Supreme Court has given LinkedIn anoth ...
- YouTube's Masthead Ads Ban Politics, Alcohol, Prescription Drugs, Gambling
Digital News Daily, Karlene Lukovitz - Monday, June 14, 2021
YouTube was the subject of heated criticism when it allowed then-President Tru ...
- Consumers Expect Free Shipping For Online Orders, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 15, 2021
Almost all online shoppers expect delivery within a week -- and ...
- Pathwire Joins Google Cloud Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, June 15, 2021
Pathwire, which recently acquired Email on Acid, will provide services to Goog ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who com ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
American Family Insurance and The General have selected Publicis to support the ...
- Google Chat Becoming More Like Slack
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 14, 2021
Google announced changes to its Workspace suite of apps and services toda ...