- Holistic Emails: What AMP Can Do For Marketers
Email Insider, Ray Schultz - Friday, April 16, 2021
AMP goes beyond the features offered by interactive emails, Dyspatch claims ...
- Google Ads Dynamic Exclusion List And Why It's More Important Now
Performance Marketing Insider, Laurie Sullivan - Friday, April 16, 2021
Google announced it will roll out dynamic exclusion lists in Google A ...
- CTV Grows Dramatically In 2020 Digital Political Ad Spend
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Mobile (phone) devices remain the dominant leader in political advertising spend ...
- Google Changes FeedBurner For Email Subscriptions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 15, 2021
Google in July will make changes to FeedBurner for its non-core fe ...
- Ecommerce Feeding Off Growth During Pandemic Year, Salesforce Data Shows
Performance Marketing Insider, Laurie Sullivan - Thursday, April 15, 2021
The Salesforce survey of more than 1 billion shoppers from 40 countri ...
- Overstock Hires CMO From Amazon To Focus On Mobile And Brand
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Overstock CEO Jonathan Johnson is "stoked" to have Elizabeth Solomon join t ...
- Frank Vella Named As CEO Of Constant Contact
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
Frank Vella has been named CEO and Michael Pellegrino is joining t ...
- Why Losing Targeting Is A Good Thing For Advertisers
Marketing Insider, Lauren Beerling - Wednesday, April 14, 2021
Targeting is now the hands of the machines -- which can fi ...
- Google My Business, Local SEO Guide Is Not In Kansas
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 14, 2021
Local SEO Guide, an SEO agency, was never located in Kansas, b ...
- Mobile Was The Main Beneficiary Of COVID Lockdowns, Approaches Two-Thirds Of Global Brand Traffic
Research Intelligencer, Joe Mandese - Wednesday, April 14, 2021
It may seem counterintuitive that in a year when many consumers we ...
- Google To Shutter Mobile Shopping App, Puts Focus On Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Google is discontinuing its mobile shopping app in favor of desktop ...
- Alibaba Group Co-Founder's Ant Group Expected To See Slower Growth
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 13, 2021
Beijing is forcing Jack Ma's financial-technology giant, Ant Group, to scale ba ...
- Facebook Says BrandTotal Not Entitled To Gather Ad-Related Data
Digital News Daily, Wendy Davis - Monday, April 12, 2021
Facebook is telling a federal judge that its ability to protect use ...
- Power My Analytics Acquires eComIQ
Email Marketing Daily, Ray Schultz - Tuesday, April 13, 2021
The purchase will allow Power My Analytics to support larger organizations, t ...
- Brave, DuckDuckGo Opt-Out Users From Google FLoC
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 13, 2021
Privacy web browser Brave and search engine DuckDuckGo recently announced plans ...
- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran ...
- Merkle's Co-Op Data Strategy Means Brands Build A First-Party ID Graph
Data & Programmatic Insider, Laurie Sullivan - Monday, April 12, 2021
Marketers who made significant investments in addressable advertising and found results ...
- Texas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court
Digital News Daily, Wendy Davis - Friday, April 9, 2021
"The government intervention sought by plaintiffs would do significant harm to t ...
- Google Accidentally Reveals Sealed Allegations In Texas-Led Antitrust Suit
Digital News Daily, Wendy Davis - Sunday, April 11, 2021
Texas Attorney General Ken Paxton reportedly alleged that Google operated a progr ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
Decades after Madison Avenue began utilizing interactive ads on the assumption th ...
- Data Alternatives: What Marketers Can Do To Increase Performance
Performance Marketing Insider, Laurie Sullivan - Monday, April 12, 2021
Affinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work wi ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
One of the world's largest CPG companies that depends on data ...
- Facebook, LinkedIn Job Ad Algorithms Studied For Gender Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
The USC research, conducted on Facebook and LinkedIn, found that one platform ...
- YouTube Urges Judge To Throw Out QAnon Lawsuit Over Video Takedowns
Digital News Daily, Wendy Davis - Thursday, April 8, 2021
Members of the right-wing conspiracy group QAnon lack grounds to claim th ...
- Alphabet Workers Want Company To Stop Protecting Harassers
Performance Marketing Insider, Laurie Sullivan - Friday, April 9, 2021
An open letter to Alphabet and Google CEO Sundar Pichai published ...
- Facebook, Zuckerberg Get Slapped With Lawsuit From Muslim Advocates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Muslim Advocates on Thursday filed a consumer protection lawsuit against Facebook C ...
- Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Facebook on Thursday released a dataset for AI researchers that includes ...
- Deepfakes A Growing Cyberthreat Concern
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Deepfakes have become a weaponized AI tool of concern to marketers a ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resor ...
- Android Ad Identifier Violates EU Privacy Law, Activist Claims
Digital News Daily, Wendy Davis - Wednesday, April 7, 2021
An Android device identifier used for ad targeting violates European privacy law ...