- New Tool Allows Teams To Share Email Inboxes
Email Marketing Daily, Ray Schultz - Friday, July 2, 2021
The new Spark app feature prevents the confusion that can occur wh ...
- TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4
Performance Marketing Insider, Laurie Sullivan - Friday, July 2, 2021
In the coming weeks, TikTok will roll out the option to crea ...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmic
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
This most recent investment in DynAdmic "checks all the boxes, from cookie-fr ...
- Google Tests Seller Ratings In Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
Google has begun testing an organic search feature that serves business sell ...
- Magnite-Led Publisher, DSP, Buyer Consortium Completes First Phase Of First-Party Data Initiative
Digital News Daily, Karlene Lukovitz - Wednesday, June 30, 2021
For the initiative, already handling more than 3 billion transactions daily, 30-pl ...
- How Agencies Acquire Data And Their Greatest Needs
Performance Marketing Insider, Laurie Sullivan - Thursday, July 1, 2021
Half of agencies participating in a study outsource data functions and ci ...
- Sen. Warren Urges Investigation Into Google's Alleged Ad Manipulation Via 'Project Bernanke'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 30, 2021
Project Bernanke reportedly boosted its own ad-buying platform over competitors. This w ...
- IAS CEO Rings Nasdaq Closing Bell On First Trading Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
Integral Ad Science CEO Lisa Utzschneider rang the closing bell on Nasd ...
- Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners
Television News Daily, Wayne Friedman - Thursday, July 1, 2021
Vizio said it exceeded 11.2 million U.S. addressable TVs launching live addressab ...
- Google Tightens UK Policy On Financial Ads
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 30, 2021
Google will update its Google Ads Financial Products and Services policy a ...
- Taboola Starts Trading On Nasdaq
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 30, 2021
Instead of people looking for information, information will now look for peopl ...
- Half Of Microbusiness Owners Experiencing Negative Impacts From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
Yahoo Small Business today released findings of the 2021 Microbusiness Outlook Repor ...
- Data About Americans Given To Hundreds Of Little-Known Firms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
The data ends up in the hands of companies in China, Russi ...
- Integral Ad Science Set To Debut On NASDAQ As More Media Companies File To Go Public
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
Outbrain and System1 execs reached separate deals to take the companies throu ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 30, 2021
Darshan Kantak, VP product management for Google Ads and Search, has ...
- Google, Gmail Service Back Up After Monday Evening Outage
Around the Net in Email, Ray Schultz - Tuesday, June 29, 2021
Service was quickly restored to users of Gmail and other Google servic ...
- Microsoft Grows Legal Team, Admits Rising Tech Regulations
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 29, 2021
Microsoft will increase its legal and corporate affairs unit by 20%, repor ...
- Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 29, 2021
Did that ad improve the way you measure targeting? Catalina today announc ...
- Mozilla, Killi Give Consumers Choices On Who Benefits From Their Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 28, 2021
Mozilla is taking a slightly different privacy approach from Apple, Google, a ...
- Publishers Gain IAB Tech Lab Supply-Chain Validation Service
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
IAB Tech Lab announced Tuesday the release of an automated service f ...
- How Digital Evolution Is Driving Demand For Search Intelligence
Search & Performance Marketing Daily, Jim Yu - Tuesday, June 29, 2021
The pursuit of clean, useful, meaningful data to drive smarter optimizations h ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- Google-Backed DOOH Company Firefly Acquires Curb Taxi Media
MAD, Steve McClellan - Friday, June 25, 2021
Curb Taxi is one of the nation's largest taxi ad platforms a ...
- How IBM Watson Advertising Plans To Use AI To Reduce Bias
Performance Marketing Insider, Laurie Sullivan - Monday, June 28, 2021
Developers often are unaware of the bias their models have, and m ...
- IBM Watson Embarks On Project To Reduce Bias In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
The research will rely on IBM's open-source AI technology and use campai ...
- Innovid Files For IPO Through SPAC Merger With ION Acquisition Corp
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
SPACs -- special purpose acquisition companies -- are becoming increasingly popular ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these typ ...
- YouTube Gains Naming Rights To L.A. Venue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 28, 2021
YouTube gained its first naming-rights deal, a 6,000-seat performance venue at t ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level Data
Performance Marketing Insider, Laurie Sullivan - Friday, June 25, 2021
The company built a state-of-the-art infrastructure and visualization tool showing actionable da ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Google has extended its deadline to deprecate third-party cookies in its Chro ...