- Global App Spending Rose 35% On Christmas, Reaching $407 Million
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 30, 2020
Spending on mobile apps and games in 2020 had a record-breaking yea ...
- Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Amidst in-store shopping restrictions in some states, during the holiday season U. ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- Apple Granted Patent Supporting Further Development Of Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
The U.S. Patent and Trademark Office officially granted Apple a patent ...
- Apple, Google, Microsoft Form Health Care Partnerships
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 28, 2020
Amazon, Apple, Google and Microsoft are among the top 11 tech ico ...
- Salesforce Founder Marc Benioff Behind Investment In New Search Engine
Performance Marketing Insider, Laurie Sullivan - Sunday, December 27, 2020
The funding provides insight into Benioff's vision for the future of Salesforc ...
- Alibaba Investigated By China's Government For Monopolistic Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 24, 2020
The probe looks into why merchants are required to sign exclusive cooperati ...
- How Media Buying Changed And What Performed Best In 2020
Performance Marketing Insider, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers th ...
- 2021 Ad-Buying Changes Ensure Placement On Safe Havens
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Peer39 made the technology for ad placement available through controls on demand-si ...
- Kenshoo's Acquisition Of Signals Analytics Creates New Business Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Kenshoo will expand its data and analytics capabilities with the acquisition a ...
- IAC/InterActive To Spin Off Vimeo As Streaming Skyrockets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
The decision to spin off Vimeo shows how the rise of streami ...
- Web Sites Prove Important Tool For Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 24, 2020
Prior to the pandemic, one in four business owners without a websi ...
- Dr. Fauci: Santa Received COVID-19 Vaccine Before Traveling Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 24, 2020
This year, Santa sports a purple face mask as he makes h ...
- Google's Fitbit Purchase Hits Roadblock In Australia
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
Google's proposed acquisition "further consolidates Google's leading position in relation to t ...
- Did Google's Work With Cybersecurity Firm White Ops Help Forge Goldman Sachs Deal?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 23, 2020
Google's Per Bjorke detailed how Google worked with cyber security firm Whi ...
- Google, Mithril Capital Invest $145 Million In InMobi Subsidiary
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 22, 2020
Growth in online service requires investments to build out India's infrastructure. Alphabet/Goog ...
- The DNA Payday: How Marketers Might Use And Abuse Genetic Data
Email Insider, Ray Schultz - Tuesday, December 22, 2020
DNA information could fuel real-time email and web campaigns, judging by ...
- Affiliate Channels, Ranked And Rated
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 22, 2020
The Martech Record Market Presence Index is a measurement of buyer inte ...
- Sweepstakes Today's Lawsuit Against Google Shows Effect Of 'Anticompetitive' Labeling
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
Sweepstakes Today has battled Google over an inability to advertise on Goog ...
- B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
A recent privacy survey finds 62% of businesses don't tell customers abo ...
- Netflix, UNIT9 Enable Holograms Inspired By 'Midnight Sky' Movie, Forge Emotional Connections
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
The social hologram and digital microsite, inspired by "Midnight Sky," introduces ...
- Google, Microsoft, Cisco And Others Back Facebook's NSO Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
NSO Group Technologies allegedly "impersonated Facebook as part of a ploy ...
- One-On-One: Inside Merkle Global CEO Craig Dempster's World
Data & Programmatic Insider, Laurie Sullivan - Monday, December 21, 2020
Craig Dempster, global CEO, Merkle, has worked for the customer experience manageme ...
- Google Hit With New Antitrust Lawsuits By Genius, Sweepstakes Today, Other Publishers
Digital News Daily, Wendy Davis - Sunday, December 20, 2020
Genius Media Group -- which unsuccessfully sued Google for allegedly scraping lyri ...
- Search Is Top Channel For Consumers To Discover Brands During COVID-19
Performance Marketing Insider, Laurie Sullivan - Monday, December 21, 2020
Some 20% of respondents to a survey discovered new brands through sear ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 18, 2020
Signals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployme ...
- Dozens Of States Sue Google Over Alleged Search Monopolization
Digital News Daily, Wendy Davis - Thursday, December 17, 2020
Google "has methodically undertaken actions to entrench and reinforce its general sear ...
- Site Search Makes Or Breaks Holiday Revenue In Time Of COVID-19
Performance Marketing Insider, Laurie Sullivan - Friday, December 18, 2020
For Algolia's first State of Search and Discovery report, 500 business a ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry ...
- PwC: High Shipping Costs A Deal Breaker For Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
"High shipping costs are clearly driving behavior, but so is curbside pickup ...