- Merkle Global CEO Craig Dempster Defines Customer Experience For 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
Merkle's Imperatives provide a guidebook focused on strategies that competitive organizations ne ...
- States Sue Google For Allegedly Monopolizing Online Display Ads
Digital News Daily, Wendy Davis - Wednesday, December 16, 2020
"Google uses its powerful position on every side of the online displ ...
- Some B2B Firms Saw Revenue Increases Because Of COVID-19: Study
Digital News Daily, Ray Schultz - Thursday, December 17, 2020
While 21% of B2B firms worldwide increased revenue by 25% or mor ...
- 'DoubleClick' Clicks, 'Facebook Mobile Ads' Don't
MediaDailyNews, Michael McLaren - Thursday, December 17, 2020
We have just witnessed a dramatic surge of interest in "DoubleClick search ...
- 2021 Mobile Marketing Outlook Includes Accelerated Ad Spend, Contextual Focus
Mobile Insider, Karlene Lukovitz - Thursday, December 17, 2020
eMarketer has bumped up its mobile ad-spending forecast a bit, and predic ...
- Google Creates Augmented Reality Beauty Experiences That Connect Customers, Brands
Performance Marketing Insider, Laurie Sullivan - Thursday, December 17, 2020
Augmented reality is behind Google's new beauty feature for mobile phones. L'Orea ...
- Facebook Places Newspaper Ads Slamming Apple's IDFA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
"Brands and consumers both lose to Apple," said Conor Ryan, StitcherAds CI ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- What To Expect From Mobile Ad Spend
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 16, 2020
Mobile ad spending in the United States is forecast to reach $96. ...
- How Internet Speeds Changed During COVID-19
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 16, 2020
The COVID-19 pandemic temporarily shutdown workplaces and schools across the country, b ...
- AI Synthesizes Content For Entertainment Into Multiple Languages -- Advertising, Live Sports To Come
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Deepdub will announce the launch Wednesday of a platform aimed at revolutionizi ...
- Amazon Partners With Twitter To Deliver Tweets In Its Cloud Infrastructure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 15, 2020
The deal marks the first time Twitter has leveraged the public clo ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Ecosia Becomes Default Search Engine Option On Some Apple Products
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 15, 2020
Ecosia, a search engine that promotes privacy first, is now available ...
- FTC Launches Broad Online Privacy Investigation
Digital News Daily, Wendy Davis - Monday, December 14, 2020
The FTC on Monday launched an investigation into "dangerously opaque" online pratic ...
- Mobile Is The Leading Provider Of Site Traffic: Study
Digital News Daily, Ray Schultz - Tuesday, December 15, 2020
Purchases of such items as casual wear and laptops reflect the n ...
- With Google Outage, Publicis Groupe Postpones 'Viva La Difference' Event
Mediapsssst, Richard Whitman - Monday, December 14, 2020
"We should definitely be less dependent on the platforms," said Publicis Grou ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for compani ...
- Reaction To Massive Google Outage Demonstrates World Dependence On Gmail, YouTube, Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
Google acknowledged Monday that multiple services and websites went down, affecting business ...
- Boomers Become YouTube Innovative Content Creators In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
With 58% of people open to watching digital content made by creato ...
- Search, Business Intelligence And AI: The 2021 Marketing Trifecta
Search & Performance Marketing Daily, Jim Yu - Tuesday, December 15, 2020
Companies that make decisions based on data are 58% more likely ...
- Adobe XD's SEO & Content Strategy Ignite Website Launch
The MediaPost Cases, Lisa Singer - Tuesday, December 15, 2020
Is it possible to become one of the go-to websites for yo ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of Evolution
Data & Programmatic Insider, Laurie Sullivan - Monday, December 14, 2020
Sheri Bachstein, global head of IBM Watson Advertising and The Weather Compan ...
- Google, Gmail Down In Huge Outage, But Quickly Restored
Digital News Daily, Ray Schultz - Monday, December 14, 2020
Google blames the service disruption on an "internal storage quota issue." YouTu ...
- The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Performance Marketing Insider, Laurie Sullivan - Monday, December 14, 2020
Chatbots and virtual assistants can help B2B companies close the gap, ...
- A Facebook Breakup Could Take Three To Five Years
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The FTC and 46 state attorneys general on Wednesday filed separate lawsui ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The bi-directional taxi could position Amazon in the DOOH ad space, attachi ...
- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada ...
- French Regulators Fine Google, Amazon Over Privacy
Digital News Daily, Wendy Davis - Thursday, December 10, 2020
In an online privacy crackdown, French authorities have fined Google $121 milli ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Performance Marketing Insider, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technolo ...