- Can LinkedIn Stories Attract B2B Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
LinkedIn this week began testing ads across the U.S. and Canada ...
- French Regulators Fine Google, Amazon Over Privacy
Digital News Daily, Wendy Davis - Thursday, December 10, 2020
In an online privacy crackdown, French authorities have fined Google $121 milli ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Performance Marketing Insider, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technolo ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a lev ...
- Google Shopping Paves The Way For Non-Retail Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
During the Search & Performance Insider Summit, Head of Group Marketing Ni ...
- Google Lifts Political Ad Blackout; YouTube Finally Bans Election Fraud Claims
Digital News Daily, Karlene Lukovitz - Thursday, December 10, 2020
Alphabet's two big platforms seem to be going in opposite directions, prompti ...
- YouTube Videos Dominate Top Google Search Results With Unexpected Differences
Performance Marketing Insider, Laurie Sullivan - Thursday, December 10, 2020
A study of YouTube video rankings in Google reveals how often YouTu ...
- Rubicon, Microsoft, Unilever Join Amazon's The Climate Pledge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
Net zero carbon by 2020 may seem ambitious, but it's Amazon's missi ...
- Why 'Why' Became A Top Search Term Of 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
People searched more for answers, asking "why is the sky orange?" duri ...
- Avis Finds Surprising Opportunity With Performance Data, Analytics During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
Avis made a pledge promise and formed partnerships, Alex Sutton III, digit ...
- Google Announces Updates To Search Console API
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 9, 2020
Google on Wednesday announced updates to its Search Console API. The update includ ...
- Marketers Unprepared For Changes To Come In 2021, Studies Show
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 9, 2020
What will it take for consumers to return to shopping in-store? ...
- Senate Democrats Push Google To Improve Ad Policies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Senators Amy Klobuchar and Mark Warner stepped in to lead 11 senato ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Publishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- Former Salesforce Chief Scientist Takes On Google By Building A Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
The former Salesforce chief scientist wants to take on Google, helping peop ...
- ActionIQ Expands Executive Team As Revenue Skyrockets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
On the heels of 100% year-over-year revenue growth, ActionIQ today announced t ...
- Adobe Event Turns From Geographic To Global Moments, So Will Yours In 2021
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 8, 2020
The Adobe Max creativity conference drew record crowds to its virtual even ...
- Google Accuses IAC/InterActive Of 'Deceptive Marketing Practices'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
"Google has taken hundreds of millions of dollars from us to adverti ...
- Apple Privacy 'Nutrition Labels' Set To Take Effect On Tuesday
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
Apple delayed its permission to track with an opt-in option until ne ...
- Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace
Television News Daily, Wayne Friedman - Tuesday, December 8, 2020
The deal will offer transparency for marketers to buy Crackle inventory, contextual ...
- Google Warns Users About New Gmail Storage Rules
Around the Net in Email, Ray Schultz - Monday, December 7, 2020
Google has warned users that their Gmail, Google Photos and Google Dri ...
- How U.S. Will Get A Federal Privacy Law Affecting Online Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, December 7, 2020
"California will have its own dedicated agency that enforces CPRA, which wi ...
- Kepler Group Acquires Infectious Media
MAD, Larissa Faw - Friday, December 4, 2020
The two firms have a shared focus on large-scale advertisers, and ...
- The Focus Of Google's Core Algorithm Update
Performance Marketing Insider, Laurie Sullivan - Monday, December 7, 2020
Just days into the holiday season, Google announced on Twitter the rollo ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit fr ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
The partnership gives Centro the ability to deliver programmatic ads to 1,0 ...
- Newspaper Group Supports Privacy Regulations Aimed At 'Most Harmful' Companies
Digital News Daily, Wendy Davis - Thursday, December 3, 2020
"We do need more privacy regulation in the United States," David Chaver ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Performance Marketing Insider, Laurie Sullivan - Friday, December 4, 2020
As marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
In a rare move, consumers will gain the opportunity to choose t ...
- Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of t ...