- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, Xandr
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The move turns TV, which has been an awareness channel, into ...
- Amazon Sues Google For Hiring Cloud Executive
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 9, 2020
Amazon is suing Google for hiring Brian Hall, a former AWS marketing executiv ...
- WhatsApp Fixes Google Search Data Leak
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 9, 2020
Phone numbers of some of WhatApp users appeared in Google search results, b ...
- Google Can't Shake Privacy Suit Over 'Vanity Searches'
Digital News Daily, Wendy Davis - Monday, June 8, 2020
Siding against Google, a federal judge in California has refused to dismi ...
- How Tonal Pivoted During COVID-19, Challenges Seen During Recovery
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 9, 2020
To leverage paid search, Tonal shifted more dollars toward terms like "custom ...
- Apple Should Acquire Privacy Search Engine DuckDuckGo, Analyst Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
Bernstein analyst Toni Sacconaghi suggests in a research note that Apple shou ...
- Alexa, How Did Red Roof Inn Happen Upon The Idea Of Marketing By Voice?
Show Daily, Nina Lentini - Tuesday, June 9, 2020
A dinner argument led one person to pull out a phone ...
- Lights, Camera, Action: Performance Video
Show Daily, Nina Lentini - Tuesday, June 9, 2020
As a direct-to-consumer bra and underwear company, 2020 was going to ...
- Technology Builds Ad Creative, A/B Tests Show It Performs Better
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2020
Technology introduced Monday allows marketers to optimize ad creative to be serv ...
- 1-800 Contacts Settlement Over Search Ads Moves Forward
Digital News Daily, Wendy Davis - Friday, June 5, 2020
A judge has granted preliminary approval to a deal requiring 1-800 Contac ...
- Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
Performance Marketing Insider, Laurie Sullivan - Monday, June 8, 2020
Kelly Gillease, CMO at Nerdwallet, opened the first virtual Search & Performan ...
- IAB Tech Labs Releases Standard For Deleting Data Requests
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
Publishers and brands now have access to a standard developed by T ...
- States Leaning Further Toward Breakup Of Google Ad-Tech Biz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
The investigation of Google by state attorneys general has moved to t ...
- Health Vs. Search Data: What Are People More Willing To Share?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
There's a perception that Google's incognito mode allows people to browse t ...
- How Millennial, Gen Z Perceptions Of Search And Privacy Are Changing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
Almost half of millennial and Gen Z consumers in a recent surv ...
- Turning To Consumer Needs: Home Gym, Online Telecom, Aggressive Rats
Show Daily, Nina Lentini - Monday, June 8, 2020
There you are, a high-end, scrappy, compact home gym option, looking f ...
- NerdWallet Pivots To Help Customers Weather A Financial Crisis
Show Daily, Nina Lentini - Monday, June 8, 2020
The D2C financial services platform explains its marketing strategy during the COVID- ...
- Trump Wishes Himself 'Happy Birthday' With $1.5M In Google Ads
Around the Net In Digital, Gavin O'Malley - Friday, June 5, 2020
During the last week of May, President Trump's campaign spent $1.48 milli ...
- Google Currents Goes Live On July 6
Around the Net in Email, Ray Schultz - Friday, June 5, 2020
Google Currents will be made available on July 6, according to ...
- Telecom Is Hopping: Merkle Study Shows Surge In B2B Intent
Email Insider, Ray Schultz - Friday, June 5, 2020
Sprint is first in search, and China Mobile is the leader ...
- Eye Make-Up Overtakes Lipstick In Searches
Performance Marketing Insider, Laurie Sullivan - Friday, June 5, 2020
Consumers who are at home and not ready to venture into stor ...
- How Google's Featured Snippet Links To Web Page Content Changes Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Google has been working to highlight webpage content from clicks on featur ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher Returns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Retail is showing momentum for a broadly defined "at-home comfort" category, includi ...
- HomeServe USA Acquires Digital Agency Vincodo To Support Search, Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
The acquisition is intended to ramp up HomeServe's digital and search engi ...
- Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Facebook daily spend has dropped nearly 60% in correlation with the activi ...
- Google Appoints Prabhakar Raghavan To Lead Search In Executive Shuffle
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Prabhakar Raghavan, who headed Google's advertising and commerce products, will replace B ...
- Facebook Manage Activity Launches
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 4, 2020
Facebook launched a feature called Manage Activity that lets users move pos ...
- MediaPost Pivots To Virtual; Search & Performance Insider Summit Set For Next Week
MediaPost Connect, Nina Lentini - Wednesday, June 3, 2020
Kevin Scholl, director of marketing technology at Red Roof Inn, will sha ...
- Adobe, Yext Partner To Increase Search Knowledge
Performance Marketing Insider, Laurie Sullivan - Thursday, June 4, 2020
Yext recently became the first search technology partner to join the Ado ...
- Ad Campaign Calls For Google Breakup As Alphabet Shareholder Meeting Begins
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
Freedom From Facebook & Google has launched a digital ad campaign targeti ...