- Google Analytics Partner Digodat Merges With S4Capital's MightyHive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
Online is proving to be the most measurable and best-performing alternative f ...
- Constellation Acquires Tune, Combines With Cake To Consolidate Performance Marketing Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
The combined companies will become formidable rivals to Partnerize, Impact and othe ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not findi ...
- Six Of The Top-Searched Google Recipes
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 27, 2020
Milford Daily News reported on the most-searched recipes in quarantine, according ...
- Supplier Sues Amazon In Trademark Dispute
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 27, 2020
Neuco, an Illinois heating and ventilation equipment distributor, filed a trademark infringement complaint against Amazo ...
- Google Search Tests Card-Based Design
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 27, 2020
9 To 5 Google calls attention to a different user interface f ...
- Google Announces Phased-In Return To Offices
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 27, 2020
Google plans to start re-opening more offices July 6, if conditions allo ...
- Court Won't Reinstate Karate School Owner's Class-Action Against Google
Digital News Daily, Wendy Davis - Tuesday, May 26, 2020
A karate school owner who advertised on Google can't proceed with ...
- Email Is Top Channel Choice During Lockdown For UK Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Brands are taking a cautious approach, with only 11% of digital markete ...
- Google Tipping Into Support Links, Helping Companies Survive COVID-19
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 27, 2020
Google searches for "how to help small businesses" spiked in March, increasi ...
- It's Time To Move Beyond The COVID-19 'We're With You' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Ninety percent of respondents to a survey released today said they sti ...
- Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
The move toward featured products in search results will enable the onli ...
- Takashi Takeda Leaves Google To Set Up DoubleVerify Japan Business
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2020
Takashi Takeda talks about media in Japan, goals for the year, a ...
- Email Flies: Engagement Rises By 200% During COVID-19 Pandemic
Email Insider, Ray Schultz - Tuesday, May 26, 2020
Web traffic has declined overall, but aspirational travel has seen growth, Glan ...
- Google Search Results Found Serving Up In YouTube App
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 26, 2020
Google reportedly began testing a new feature that serves search results fr ...
- Amazon Kindle, Echo Groups Test COVID-19 Tech To Keep Ecommerce At Full Speed
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Amazon's hardware group responsible for the Kindle e-reader and Echo Smart speak ...
- ANA Urges Federal Lawmaker To Oppose California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, May 21, 2020
"Our nation's ad-supported news media faces a regulatory hammer blow from the ...
- Report: Zoom Sees 2000% Spike In New User Interest During Pandemic
Mediapsssst, Richard Whitman - Friday, May 22, 2020
Social-listening platform Talkwalker and marketing-analytics firm Trust Insights are out with ...
- Merkle Tests Performance Models, Strengthens Others
Performance Marketing Insider, Laurie Sullivan - Friday, May 22, 2020
Some performance models might not ring the cash register, but all a ...
- Look To User Reviews To Uncover Search Marketing Opportunities
Search & Performance Marketing Daily, Alon Gehlber - Friday, May 22, 2020
Marketers worldwide have altered their ad and marketing plans to address chang ...
- Apple, Google Delivered COVID-19 Tracing Technology -- Will Users Share Data?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2020
Apple and Google have collaborated on a technology designed to protect peop ...
- Google Hotel Search Guide Launches For COVID-19 First Responders
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2020
As some frontline workers fighting COVID-19 are opting to live apart fr ...
- Consumers Having More Emotional Experiences With Brands Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Consumers are having more emotional experiences with brands as they search f ...
- Merkle Adds Google Curbside, Retail Store Data To Its COVID-19 Economic Tracker
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2020
Merkle has begun integrating Google data into its Economic Resilience Dashboard th ...
- Amazon Still First Place Many Consumers Search For Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Whether it's searching for the elusive Lysol wipes or a black dre ...
- Partnerize Acquires BrandVerity, Gains Brand Safety, Compliance To Reimagine Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
The new capabilities should allow brands to protect against harmful violations a ...
- Amazon Targets Fall Prime Day As It Tries To Build Inventory
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 21, 2020
Amazon took steps to return to pre-pandemic business operations, including scheduling i ...
- Criteo Dives Into Performance For Partnerships, Traffic Generation
Performance Marketing Insider, Laurie Sullivan - Thursday, May 21, 2020
The performance of data and websites remains an important metric for bran ...
- USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand Awareness
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Consumers were 4.11% more likely to consider a brand when viewing contextual ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoi ...